Is the AI website builder market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinking
- Visits, year on year
- -26%
- Visits, last six months
- -30%
- Name searches vs October 2025
- -3.1%
Every month I add up the Google visits to the 44 AI website builder sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 21 million visits.
The total hides very different stories: one site grew 2313% in a year while another lost 91% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.
AI website builder market demand: key numbers, October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 44 tracked sites. Tap one for the detail below.
- Visits from Google21Mvisits-26% vs a year ago
- Name searches, US2.0Msearches-3% vs October 2025
- Top five sites75.8%of visitsfastest grower: Base44
- Expected in November22Mvisitslikely 20M to 24M
- The AI website builder market is shrinking as of October 2026.
- The 44 AI website builder sites RankDude tracks got 20,615,395 visits from Google search in October 2026, 26% fewer visits than in October 2025.
- People in the US searched Google for these sites by name 1,969,630 times in September 2026, 3% fewer searches than in October 2025.
- The five most-visited AI website builder sites get 75.8% of all visits.
- Fastest-growing AI website builder site over the year: Base44, +2313% (16.0K to 387K visits a month).
- Steepest fall over the year: Zarla, -91% (63.7K to 5.8K visits a month).
- Forecast for November 2026: about 22M visits, likely between 20M and 24M.
Source: DataForSEO visit estimates and Google Ads search data, published 1 November 2026 by RankDude.
1.Are more people visiting AI website builder sites than a year ago?
Down 26% on a year ago; down 11% on September 2026
No. The 44 tracked AI website builder sites got 20,615,395 visits from Google search in October 2026. That is 26% fewer visits than in October 2025, and 11% fewer visits than in September 2026.
The highest month of the last two years was January 2025, with 35,669,168 visits; October 2026 is 42% below it. In the US, visits were 3,919,518, down 34% on a year ago.
WorldVisits a month to AI website builder sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
21M
-26.3% on a year ago
United States, this month
3.9M
-34.2% on a year ago
Two-year high
36M
January 2025
US share of visits
19%
of worldwide visits
Miles explains
Visits are lower than a year ago and lower than in September 2026, so the fall is still going. Name searches (-3%) and Google Trends interest in the term (-56%) fell too, so people are less interested, not just finding these sites less often.
2.Are people searching for AI website builder sites by name?
Down 3% on October 2025; 2.0M name searches a month in the US
Fewer than before. People in the US searched Google for the names of the counted AI website builder sites 1,969,630 times in September 2026, 3% fewer searches than in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai website builder” itself gets about 33,100 US searches a month (Google Ads, 12-month average).
USName searches a month for AI website builder sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI website builder sites by name, searches a month
Squarespace673K a month
Wix550K a month
Base44368K a month
Replit201K a month
Webflow49.5K a month
Divi18.1K a month
Miles explains
Name searches are down, so fewer people are coming back on purpose. Better Google rankings will not fix that.
3.Which AI website builder sites grew, and which shrank?
The five most-visited sites hold 75.8% of all visits; the ten most-visited hold 89.9%
The five most-visited AI website builder sites get 75.8% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Base44, from 16,019 to 386,562 visits (+2313%). Steepest fall: Zarla, from 63,726 to 5,818 visits (-91%).
Growing fastest, year on year
- Base44387K visits+2313%
SITE123670K visits+711%
Lovable717K visits+239%
Landingsite.ai10.1K visits+55%
Jimdo321K visits+46%
Falling fastest, year on year
Zarla5.8K visits-91%
Typedream2.1K visits-80%
10Web72.4K visits-78%
WebWave10.0K visits-78%
Dorik21.4K visits-76%
Source: DataForSEO. Sites with 5,000+ visits a year ago.