RankDude
Updated 11/02/2026 · next update 12/01/2026

AI Summarizer Industry Report, October 2026

Miles FosterOwner and tester, RankDude

The market▲ Growingbut visits without Claude are down 30% on a year ago

Visits, year on year, without Claude
-30%
Visits, last six months
+17%
Name searches vs October 2025
+114%

Every key number on the AI summarizer market for October 2026, dated and sourced, so you can quote it. The 15 sites I measure got about 57 million visits from Google, 22% more than a year ago, and the five most-visited sites took 98.3% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for November 2026.

Published 2 November 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI summarizer industry report: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 15 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    56,845,141
    Period and basis
    October 2026; +21.6% year on year, +6.3% month on month
  • Search visits a month, United States
    Value
    7,659,071
    Period and basis
    October 2026; +2.6% year on year
  • US share of worldwide search visits
    Value
    13.5%
    Period and basis
    October 2026
  • Brand-name searches a month, US, all counted brands
    Value
    12,198,230
    Period and basis
    September 2026; +114.1% against October 2025
  • Brand-name searches a month, worldwide
    Value
    74,477,440
    Period and basis
    September 2026; +338.6% against October 2025
  • Searches a month for “ai summarizer”, US
    Value
    18,100
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai summarizer”, worldwide
    Value
    40,500
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    670,119
    Period and basis
    October 2026 (14 of 15 sites measured); first reading, no year-on-year figure yet
  • Share of worldwide visits held by the five most-visited sites
    Value
    98.3%
    Period and basis
    October 2026
  • Share held by the ten most-visited sites
    Value
    100%
    Period and basis
    October 2026
  • Tracked sites on Google's first page for “ai summarizer”, US
    Value
    0
    Period and basis
    October 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai summarizer”, US
    Value
    1
    Period and basis
    October 2026; any position checked

Brand-name searches leave out Fellow, Recall and SMMRY: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got more visits from Google than a year ago (+22%), and October 2026 was a better month than September 2026 (+6%). Claude, which takes 50.5% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 29.5% on a year ago instead of up 21.6%. Claude gained more visits in October 2026 (6,149,115) than the whole market did (3,367,641); without it, visits to the other sites fell 9.0% on September 2026.

WorldVisits a month to AI summarizer sites, worldwide

025M50M75M100MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2657M
Low 23MHigh 57MAverage 43M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 22% above a year ago, and this is the highest month in two years. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 114% more often than in October 2025 (+114%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

05.0M10M15M20MOct 25Dec 25Feb 26Apr 26Jun 26Sep 2612M
Low 4.3MHigh 12MAverage 8.3M
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are up 114%, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

4Where the visitors live

About 14 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

06.2512.518.7525Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2613.5
Low 12High 20.1Average 17
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    9,626,848
    Share of the measured countries
    59.7%
  • United Kingdom
    Search visits a month
    1,933,796
    Share of the measured countries
    12%
  • Canada
    Search visits a month
    1,647,025
    Share of the measured countries
    10.2%
  • Australia
    Search visits a month
    913,833
    Share of the measured countries
    5.7%
  • France
    Search visits a month
    843,564
    Share of the measured countries
    5.2%
  • Brazil
    Search visits a month
    619,073
    Share of the measured countries
    3.8%
  • Germany
    Search visits a month
    529,245
    Share of the measured countries
    3.3%

Source: DataForSEO, October 2026.

Miles explains

The US is the biggest single market, but only about 14 in every 100 visits. India alone is 59.7% of the countries measured outside it.

5The most-visited sites

Claude gets the most visits, Claude is the name people search for most, and Jotform is the highest-placed tracked site on Google for “ai summarizer”, at position 15. The five most-visited sites take 98.3% of all visits.

By worldwide search visits

By US brand-name searches

Miles explains

The five most-visited sites take 98.3% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Paperguide (+1200%); the steepest fall was at Fellow (-100%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • Paperguide
    A year ago
    15,769
    Now
    204,959
    Change
    +1200%
  • Claude
    A year ago
    6,849,250
    Now
    28,705,332
    Change
    +319%
  • Jotform
    A year ago
    2,071,941
    Now
    2,158,101
    Change
    +4%

Declining

  • Fellow
    A year ago
    47,766
    Now
    2
    Change
    -100%
  • Recall
    A year ago
    40,361
    Now
    1,530
    Change
    -96%
  • Wordtune
    A year ago
    667,095
    Now
    100,329
    Change
    -85%
  • SummarizeBot
    A year ago
    5,782
    Now
    1,072
    Change
    -82%
  • Notta
    A year ago
    1,629,652
    Now
    332,935
    Change
    -80%
  • SMMRY
    A year ago
    75,042
    Now
    20,989
    Change
    -72%
  • Sharly AI
    A year ago
    18,963
    Now
    6,975
    Change
    -63%
  • genei
    A year ago
    7,329
    Now
    2,758
    Change
    -62%

Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Summarizer Industry Report, October 2026”, published 2 November 2026, https://rankdude.ai/statistics/ai-summarizer/industry-report. Figures are estimates from the sources named beside them.