RankDude
Updated 11/01/2026 · next update 12/01/2026

AI shopping assistant market, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits are up 18% over the last six months

Visits, year on year, without Phia
-19%
Visits vs September 2026
+5.5%
Name searches vs October 2025
-44%

Every month I measure Google visits to the 18 AI shopping assistant sites I track, and how often people search for them by name. In October 2026 they got about 151,652 visits, 46% more than a year ago and 6% more than in September 2026.

Below: who grew fastest (one site is up 434% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking

AI shopping assistant market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 151,652 visits from Google in October 2026, 46% more than a year ago and 6% more than in September 2026. Phia, which takes 52.3% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 18.7% on a year ago instead of up 46.1%. Phia made most of the move in October 2026: it gained 7,638 of the market's 7,846 visits; without it, visits to the other sites held about level on September 2026.
  • “ai shopping assistants” gets about 1,300 US searches a month. People searched the site names 8,540 times in the US in September 2026, 44% less often than in October 2025.
  • 1 tracked site is on Google’s first page for “ai shopping assistants”; the highest is Zoovu at position 1. Phia is the most-visited site.
  • 47.9% of visits came from the US (34.3% a year ago), then India, United Kingdom and Canada. The five most-visited sites took 89.2% of all visits.

1How many visits

In plain words: These sites got more visits from Google than a year ago (+46%), and October 2026 was a better month than September 2026 (+6%). Phia, which takes 52.3% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 18.7% on a year ago instead of up 46.1%. Phia made most of the move in October 2026: it gained 7,638 of the market's 7,846 visits; without it, visits to the other sites held about level on September 2026.

Visits, October 2026
151,652 (+46.1% on a year ago, +5.5% on September 2026)
US visits
72,678 (+103.9% on a year ago)
24-month peak
this month, 151,652

WorldVisits a month to AI shopping assistant sites, worldwide

050.0K100K150K200KNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 26152K
Low 50.5KHigh 152KAverage 98.9K
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 46% above a year ago, and this is the highest month in two years. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 44% less often than in October 2025 (-44%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai shopping assistants"
1,300 a month in the US, 3,600 worldwide (12-month average)
Name searches, September 2026
8,540 in the US (-43.7% since October 2025), 22,770 worldwide

USSearches a month for "ai shopping assistants", United States

05001.0K1.5K2.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 26880
Low 880High 1.9KAverage 1.2K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

05.0K10.0K15.0K20.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 268.5K
Low 8.5KHigh 16.6KAverage 12.7K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

  • Phia
    Searches a month
    4,400
  • ShopSavvy
    Searches a month
    1,300
  • Manifest AI
    Searches a month
    590
  • Rep AI
    Searches a month
    480
  • Zoovu
    Searches a month
    320
  • Alhena AI
    Searches a month
    260
  • Zipchat
    Searches a month
    260
  • Daydream
    Searches a month
    210

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are down 44%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

1 tracked site is on Google’s first page for “ai shopping assistants”, and Zoovu holds the first position. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai shopping assistants”, then Tranco rank. A measured order, not a ranking.

Site

  • Zoovu
    Google US
    1
    Tranco
    38,314
    Move in 40 days
    ▲ 8,664
    Search visits
    1,655
  • iAdvize
    Google US
    –
    Tranco
    11,825
    Move in 40 days
    ▲ 291
    Search visits
    1,224
  • Luigi's Box
    Google US
    –
    Tranco
    18,675
    Move in 40 days
    ▲ 507
    Search visits
    5,622
  • Alhena AI
    Google US
    –
    Tranco
    42,099
    Move in 40 days
    ▼ 11,139
    Search visits
    441
  • alby
    Google US
    –
    Tranco
    49,788
    Move in 40 days
    ▼ 7,866
    Search visits
    194
  • Zipchat
    Google US
    –
    Tranco
    81,192
    Move in 40 days
    ▲ 7,023
    Search visits
    713
  • Phia
    Google US
    –
    Tranco
    100,065
    Move in 40 days
    ▼ 3,651
    Search visits
    79,299
  • ShopSavvy
    Google US
    –
    Tranco
    165,781
    Move in 40 days
    ▲ 57,467
    Search visits
    20,519
  • Vetted
    Google US
    –
    Tranco
    241,579
    Move in 40 days
    ▲ 13,960
    Search visits
    3,095
  • Alta
    Google US
    –
    Tranco
    399,847
    Move in 40 days
    ▲ 60,239
    Search visits
    19,951
  • Daydream
    Google US
    –
    Tranco
    654,760
    Move in 40 days
    ▲ 92,034
    Search visits
    3,405
  • Rep AI
    Google US
    –
    Tranco
    917,782
    Move in 40 days
    ▲ 38,601
    Search visits
    722
  • Dialog
    Google US
    –
    Tranco
    1,138,271
    Move in 40 days
    ▲ 2,810,947
    Search visits
    1,820
  • Manifest AI
    Google US
    –
    Tranco
    1,947,509
    Move in 40 days
    ▲ 69,704
    Search visits
    9,878
  • Gensmo
    Google US
    –
    Tranco
    2,286,177
    Move in 40 days
    ▲ 813,398
    Search visits
    2,784

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 18 sites shown.

Miles explains

No tracked site sits high on Google for “ai shopping assistants”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: Phia (+11%); biggest loss: Manifest AI (-15%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Up this month

  • Phia
    Sep 26
    71,661
    Oct 26
    79,299
    Change
    +10.7%

Down this month

  • Manifest AI
    Sep 26
    11,604
    Oct 26
    9,878
    Change
    -14.9%
  • Alta
    Sep 26
    20,050
    Oct 26
    19,951
    Change
    -0.5%
  • ShopSavvy
    Sep 26
    20,560
    Oct 26
    20,519
    Change
    -0.2%

Brand demand, since October 2025

Searched less

  • Gensmo
    Oct 25
    1,000
    Sep 26
    140
    Change
    -86.0%
  • Manifest AI
    Oct 25
    2,400
    Sep 26
    590
    Change
    -75.4%
  • Phia
    Oct 25
    6,600
    Sep 26
    4,400
    Change
    -33.3%
  • ShopSavvy
    Oct 25
    1,900
    Sep 26
    1,300
    Change
    -31.6%

Source: Google Ads via DataForSEO.

5Where the visitors live

About 48 of every 100 visits come from the United States.

US share of visits
47.9% (34.3% a year ago)
Largest outside the US
India, United Kingdom and Canada
US share of "ai shopping assistants" searches
36%

USShare of visits that come from the US (%)

012.52537.550Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2647.9
Low 7High 49.3Average 34
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    11,438
    Share of the measured countries
    53.2%
  • United Kingdom
    Search visits a month
    4,445
    Share of the measured countries
    20.7%
  • Canada
    Search visits a month
    2,035
    Share of the measured countries
    9.5%
  • France
    Search visits a month
    1,551
    Share of the measured countries
    7.2%
  • Australia
    Search visits a month
    1,036
    Share of the measured countries
    4.8%
  • Germany
    Search visits a month
    818
    Share of the measured countries
    3.8%
  • Brazil
    Search visits a month
    158
    Share of the measured countries
    0.7%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 48 in every 100 visits. India alone is 53.2% of the countries I measure outside it.

6Links and ratings

Referring domains were not measured for October 2026. The average Domain Rating is 52. iAdvize has the strongest link profile at DR 72.

By Domain Rating (Ahrefs)

  • iAdvize
    DR
    72
  • Zipchat
    DR
    71
  • Zoovu
    DR
    71
  • Luigi's Box
    DR
    70
  • Rep AI
    DR
    70
  • Alhena AI
    DR
    69
  • ShopSavvy
    DR
    60
  • Manifest AI
    DR
    58

Source: DataForSEO and Ahrefs, October 2026.

AI shopping assistant analysis, month by month

This page is rewritten every month from that month’s frozen snapshot. Edition 2, for October 2026, was published on 1 November 2026; the next one replaces it on 1 December 2026. The months before it, in brief:

  1. Edition 1 · September 2026

    The AI shopping assistant market in September 2026: what the data says

    Every number I track for the AI shopping assistant sites I follow, read as one month. Search visits up 54.9% on a year ago and up 4.6% on the month before, with the Google positions, the demand and who moved.

    Visits
    144K
    Year on year
    +55%
    Name searches
    8.5K

    Published 15 October 2026 · visits +4.6% on the month before