RankDude
Updated 11/01/2026 · next update 12/01/2026

AI Shopping Assistants Industry Report, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinkingbut visits are up 18% over the last six months

Visits, year on year, without Phia
-19%
Visits, last six months
+18%
Name searches vs October 2025
-44%

Every key number on the AI shopping assistant market for October 2026, dated and sourced, so you can quote it. The 18 sites I measure got about 151,652 visits from Google, 46% more than a year ago, and the five most-visited sites took 89.2% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for November 2026.

Published 1 November 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI shopping assistant industry report: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 18 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    151,652
    Period and basis
    October 2026; +46.1% year on year, +5.5% month on month
  • Search visits a month, United States
    Value
    72,678
    Period and basis
    October 2026; +103.9% year on year
  • US share of worldwide search visits
    Value
    47.9%
    Period and basis
    October 2026
  • Brand-name searches a month, US, all counted brands
    Value
    8,540
    Period and basis
    September 2026; -43.7% against October 2025
  • Brand-name searches a month, worldwide
    Value
    22,770
    Period and basis
    September 2026; -32.1% against October 2025
  • Searches a month for “ai shopping assistants”, US
    Value
    1,300
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai shopping assistants”, worldwide
    Value
    3,600
    Period and basis
    Google Ads, 12-month average
  • Share of worldwide visits held by the five most-visited sites
    Value
    89.2%
    Period and basis
    October 2026
  • Share held by the ten most-visited sites
    Value
    97.6%
    Period and basis
    October 2026
  • Tracked sites on Google's first page for “ai shopping assistants”, US
    Value
    1
    Period and basis
    October 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai shopping assistants”, US
    Value
    1
    Period and basis
    October 2026; any position checked

Brand-name searches leave out Dialog: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got more visits from Google than a year ago (+46%), and October 2026 was a better month than September 2026 (+6%). Phia, which takes 52.3% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 18.7% on a year ago instead of up 46.1%. Phia made most of the move in October 2026: it gained 7,638 of the market's 7,846 visits; without it, visits to the other sites held about level on September 2026.

WorldVisits a month to AI shopping assistant sites, worldwide

050.0K100K150K200KNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 26152K
Low 50.5KHigh 152KAverage 98.9K
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 46% above a year ago, and this is the highest month in two years. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 44% less often than in October 2025 (-44%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

05.0K10.0K15.0K20.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 268.5K
Low 8.5KHigh 16.6KAverage 12.7K
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are down 44%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

4Where the visitors live

About 48 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

012.52537.550Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2647.9
Low 7High 49.3Average 34
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    11,438
    Share of the measured countries
    53.2%
  • United Kingdom
    Search visits a month
    4,445
    Share of the measured countries
    20.7%
  • Canada
    Search visits a month
    2,035
    Share of the measured countries
    9.5%
  • France
    Search visits a month
    1,551
    Share of the measured countries
    7.2%
  • Australia
    Search visits a month
    1,036
    Share of the measured countries
    4.8%
  • Germany
    Search visits a month
    818
    Share of the measured countries
    3.8%
  • Brazil
    Search visits a month
    158
    Share of the measured countries
    0.7%

Source: DataForSEO, October 2026.

Miles explains

The US is the biggest single market, but only about 48 in every 100 visits. India alone is 53.2% of the countries measured outside it.

5The most-visited sites

Phia gets the most visits, Phia is the name people search for most, and Zoovu holds Google’s first position for “ai shopping assistants”. The five most-visited sites take 89.2% of all visits.

By worldwide search visits

  • Phia
    Visits a month
    79,299
  • ShopSavvy
    Visits a month
    20,519
  • Alta
    Visits a month
    19,951
  • Manifest AI
    Visits a month
    9,878
  • Luigi's Box
    Visits a month
    5,622
  • Daydream
    Visits a month
    3,405
  • Vetted
    Visits a month
    3,095
  • Gensmo
    Visits a month
    2,784
  • Dialog
    Visits a month
    1,820
  • Zoovu
    Visits a month
    1,655

By US brand-name searches

  • Phia
    Searches a month
    4,400
  • ShopSavvy
    Searches a month
    1,300
  • Manifest AI
    Searches a month
    590
  • Rep AI
    Searches a month
    480
  • Zoovu
    Searches a month
    320
  • Alhena AI
    Searches a month
    260
  • Zipchat
    Searches a month
    260
  • Daydream
    Searches a month
    210
  • Gensmo
    Searches a month
    140
  • iAdvize
    Searches a month
    140

Miles explains

The five most-visited sites take 89.2% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Phia (+434%); the steepest fall was at Manifest AI (-64%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • Phia
    A year ago
    14,840
    Now
    79,299
    Change
    +434%
  • ShopSavvy
    A year ago
    13,599
    Now
    20,519
    Change
    +51%
  • Alta
    A year ago
    13,479
    Now
    19,951
    Change
    +48%

Declining

  • Manifest AI
    A year ago
    27,414
    Now
    9,878
    Change
    -64%
  • Vetted
    A year ago
    7,147
    Now
    3,095
    Change
    -57%
  • Luigi's Box
    A year ago
    5,829
    Now
    5,622
    Change
    -4%

Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Shopping Assistants Industry Report, October 2026”, published 1 November 2026, https://rankdude.ai/statistics/ai-shopping-assistants/industry-report. Figures are estimates from the sources named beside them.

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