AI phone agent market, October 2026
Miles FosterOwner and tester, RankDude
The marketâ–Ľ Shrinking
- Visits, year on year
- -0.8%
- Visits vs September 2026
- -10%
- Name searches vs October 2025
- -4.0%
Every month I measure Google visits to the 17 AI phone agent sites I track, and how often people search for them by name. In October 2026 they got about 8.7 million visits, about as many as a year ago and 10% fewer than in September 2026.
Below: who grew fastest (one site is up 483% in a year), who sits highest on Google, where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
AI phone agent market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 8,657,787 visits from Google in October 2026, about as many as a year ago and 10% fewer than in September 2026. Reception by ElevenLabs alone takes 80.3% of the visits, so the totals mostly follow it. Without it, visits would be down 56.5% on a year ago instead of down 0.8%. Reception by ElevenLabs made most of the move in October 2026: it lost 943,301 of the market's 996,806 visits; without it, visits to the other sites fell 3.0% on September 2026.
- Google Ads gives no search figure I can publish for “ai phone agent” this month. People searched the site names 79,740 times in the US in September 2026, 4% less often than in October 2025.
- 2 tracked sites are on Google’s first page for “ai phone agent”; the highest is Retell AI at position 9. Reception by ElevenLabs is the most-visited site.
- 10.5% of visits came from the US (14.8% a year ago), then India, Brazil and Canada. The five most-visited sites took 97.1% of all visits.
1How many visits
In plain words: These sites got about as many visits from Google as a year ago (-1%), and October 2026 was a weaker month than September 2026 (-10%). Reception by ElevenLabs alone takes 80.3% of the visits, so the totals mostly follow it. Without it, visits would be down 56.5% on a year ago instead of down 0.8%. Reception by ElevenLabs made most of the move in October 2026: it lost 943,301 of the market's 996,806 visits; without it, visits to the other sites fell 3.0% on September 2026.
- Visits, October 2026
- 8,657,787 (-0.8% on a year ago, -10.3% on September 2026)
- US visits
- 908,410 (-29.8% on a year ago)
- 24-month peak
- 12,963,760 in June 2026
WorldVisits a month to AI phone agent sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are about level with a year ago, and 33% below the June 2026 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 4% less often than in October 2025 (-4%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai phone agent"
- no figure this month
- Name searches, September 2026
- 79,740 in the US (-4.0% since October 2025), 623,970 worldwide
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 Retell AI | 22,200 |
 Sierra | 22,200 |
 Vapi | 12,100 |
 Bland AI | 8,100 |
 Decagon | 5,400 |
 Goodcall | 2,900 |
 Voiceflow | 1,900 |
 Cognigy | 1,600 |
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Miles explains
Name searches are the number I trust most. They are down 4%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
3Who is on Google's first page
2 tracked sites are on Google’s first page for “ai phone agent”; the highest-placed is Retell AI, at position 9. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai phone agent”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 41 days | Search visits |
|---|---|---|---|---|
| Retell AI | 9 | 87,321 | â–˛ 18,124 | 93,802 |
 Reception by ElevenLabs | 10 | 3,289 | â–˛ 548 | 6,956,508 |
| Decagon | – | 19,275 | ▲ 9,700 | 29,746 |
 Nextiva XBert | – | 23,990 | ▲ 1,001 | 136,548 |
| Voiceflow | – | 36,874 | ▲ 3,461 | 582,644 |
 Cresta | – | 40,134 | ▲ 18,729 | 5,968 |
| Vapi | – | 72,634 | ▼ 12,164 | 43,660 |
 PolyAI | – | 106,183 | ▲ 13,857 | 383,322 |
| Sierra | – | 128,921 | ▲ 52,504 | 12,200 |
| Bland AI | – | 186,931 | ▲ 51,896 | 9,512 |
 Synthflow | – | 204,816 | ▲ 25,784 | 11,219 |
| Cognigy | – | 269,152 | ▲ 13,764 | 6,623 |
| Goodcall | – | 322,516 | ▲ 13,256 | 349,761 |
 Convin | – | 385,311 | ▲ 59,342 | 5,477 |
 Smallest AI | – | 470,918 | ▲ 137,432 | 29,396 |
Site
- Google US
- 9
- Tranco
- 87,321
- Move in 41 days
- â–˛ 18,124
- Search visits
- 93,802
- Google US
- 10
- Tranco
- 3,289
- Move in 41 days
- â–˛ 548
- Search visits
- 6,956,508
- Google US
- –
- Tranco
- 19,275
- Move in 41 days
- â–˛ 9,700
- Search visits
- 29,746
- Google US
- –
- Tranco
- 23,990
- Move in 41 days
- â–˛ 1,001
- Search visits
- 136,548
- Google US
- –
- Tranco
- 36,874
- Move in 41 days
- â–˛ 3,461
- Search visits
- 582,644
- Google US
- –
- Tranco
- 40,134
- Move in 41 days
- â–˛ 18,729
- Search visits
- 5,968
- Google US
- –
- Tranco
- 72,634
- Move in 41 days
- â–Ľ 12,164
- Search visits
- 43,660
- Google US
- –
- Tranco
- 106,183
- Move in 41 days
- â–˛ 13,857
- Search visits
- 383,322
- Google US
- –
- Tranco
- 128,921
- Move in 41 days
- â–˛ 52,504
- Search visits
- 12,200
- Google US
- –
- Tranco
- 186,931
- Move in 41 days
- â–˛ 51,896
- Search visits
- 9,512
- Google US
- –
- Tranco
- 204,816
- Move in 41 days
- â–˛ 25,784
- Search visits
- 11,219
- Google US
- –
- Tranco
- 269,152
- Move in 41 days
- â–˛ 13,764
- Search visits
- 6,623
- Google US
- –
- Tranco
- 322,516
- Move in 41 days
- â–˛ 13,256
- Search visits
- 349,761
- Google US
- –
- Tranco
- 385,311
- Move in 41 days
- â–˛ 59,342
- Search visits
- 5,477
- Google US
- –
- Tranco
- 470,918
- Move in 41 days
- â–˛ 137,432
- Search visits
- 29,396
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 17 sites shown.
Miles explains
No tracked site sits high on Google for “ai phone agent”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: Synthflow (+42%); biggest loss: Sierra (-23%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Synthflow | 7,898 | 11,219 | +42.0% |
| Decagon | 25,888 | 29,746 | +14.9% |
| Voiceflow | 520,675 | 582,644 | +11.9% |
| Retell AI | 85,678 | 93,802 | +9.5% |
| Bland AI | 9,027 | 9,512 | +5.4% |
| Cognigy | 6,287 | 6,623 | +5.3% |
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Goodcall | 1,900 | 2,900 | +52.6% |
| Bland AI | 5,400 | 8,100 | +50.0% |
| Sierra | 14,800 | 22,200 | +50.0% |
| Smallest AI | 1,000 | 1,300 | +30.0% |
| Retell AI | 18,100 | 22,200 | +22.7% |
Searched more
- Oct 25
- 1,900
- Sep 26
- 2,900
- Change
- +52.6%
- Oct 25
- 5,400
- Sep 26
- 8,100
- Change
- +50.0%
- Oct 25
- 14,800
- Sep 26
- 22,200
- Change
- +50.0%
- Oct 25
- 1,000
- Sep 26
- 1,300
- Change
- +30.0%
- Oct 25
- 18,100
- Sep 26
- 22,200
- Change
- +22.7%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 11 of every 100 visits come from the United States.
- US share of visits
- 10.5% (14.8% a year ago)
- Largest outside the US
- India, Brazil and Canada
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 2,062,011 | 75.9% |
| Brazil | 162,516 | 6% |
| Canada | 158,999 | 5.8% |
| United Kingdom | 135,538 | 5% |
| Germany | 92,251 | 3.4% |
| France | 54,138 | 2% |
| Australia | 52,684 | 1.9% |
Country
- India
- Search visits a month
- 2,062,011
- Share of the measured countries
- 75.9%
- Brazil
- Search visits a month
- 162,516
- Share of the measured countries
- 6%
- Canada
- Search visits a month
- 158,999
- Share of the measured countries
- 5.8%
- United Kingdom
- Search visits a month
- 135,538
- Share of the measured countries
- 5%
- Germany
- Search visits a month
- 92,251
- Share of the measured countries
- 3.4%
- France
- Search visits a month
- 54,138
- Share of the measured countries
- 2%
- Australia
- Search visits a month
- 52,684
- Share of the measured countries
- 1.9%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 11 in every 100 visits. India alone is 75.9% of the countries I measure outside it.
6Links and ratings
The tracked sites had 57,071 referring domains between them in October 2026 (5 of the 17 sites measured); this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 73. Reception by ElevenLabs has the strongest link profile at DR 90.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| Reception by ElevenLabs | 90 |
| Nextiva XBert | 82 |
| Vapi | 79 |
| Voiceflow | 79 |
| Retell AI | 78 |
| Sierra | 76 |
| Decagon | 74 |
| Synthflow | 74 |
By Domain Rating (Ahrefs)
- DR
- 90
- DR
- 82
- DR
- 79
- DR
- 79
- DR
- 78
- DR
- 76
- DR
- 74
- DR
- 74
| By referring domains | Domains |
|---|---|
| Reception by ElevenLabs | 40,792 |
| Nextiva XBert | 11,377 |
| Convin | 2,587 |
| Smallest AI | 1,793 |
 Leaping AI | 522 |
By referring domains
- Domains
- 40,792
- Domains
- 11,377
- Domains
- 2,587
- Domains
- 1,793
- Domains
- 522
Source: DataForSEO and Ahrefs, October 2026.