AI phone agent industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 17 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 8,657,787 | October 2026; -0.8% year on year, -10.3% month on month |
| Search visits a month, United States | 908,410 | October 2026; -29.8% year on year |
| US share of worldwide search visits | 10.5% | October 2026 |
| Brand-name searches a month, US, all counted brands | 79,740 | September 2026; -4.0% against October 2025 |
| Brand-name searches a month, worldwide | 623,970 | September 2026; -16.6% against October 2025 |
| Searches a month for “ai phone agent”, US | – | not published this month; see the note under the table |
| Searches a month for “ai phone agent”, worldwide | – | not published this month; see the note under the table |
| Referring domains, all tracked sites | 57,071 | October 2026 (5 of 17 sites measured); first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 97.1% | October 2026 |
| Share held by the ten most-visited sites | 99.5% | October 2026 |
| Tracked sites on Google's first page for “ai phone agent”, US | 2 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai phone agent”, US | 2 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 8,657,787
- Period and basis
- October 2026; -0.8% year on year, -10.3% month on month
- Search visits a month, United States
- Value
- 908,410
- Period and basis
- October 2026; -29.8% year on year
- US share of worldwide search visits
- Value
- 10.5%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 79,740
- Period and basis
- September 2026; -4.0% against October 2025
- Brand-name searches a month, worldwide
- Value
- 623,970
- Period and basis
- September 2026; -16.6% against October 2025
- Searches a month for “ai phone agent”, US
- Value
- –
- Period and basis
- not published this month; see the note under the table
- Searches a month for “ai phone agent”, worldwide
- Value
- –
- Period and basis
- not published this month; see the note under the table
- Referring domains, all tracked sites
- Value
- 57,071
- Period and basis
- October 2026 (5 of 17 sites measured); first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 97.1%
- Period and basis
- October 2026
- Share held by the ten most-visited sites
- Value
- 99.5%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai phone agent”, US
- Value
- 2
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai phone agent”, US
- Value
- 2
- Period and basis
- October 2026; any position checked
Google Ads put US searches for "ai phone agent" more than five times higher in July 2026 than in the months before, while Google Trends interest in the US in July 2026 was 25 out of 100, against 78 in June 2026, so the term's search volume is held back on these pages until a later pull confirms it.
Brand-name searches leave out Cresta, PolyAI and Regal: the name is shared with an ordinary word or another product.
2How many people visited
In plain words: These sites got about as many visits from Google as a year ago (-1%), and October 2026 was a weaker month than September 2026 (-10%). Reception by ElevenLabs alone takes 80.3% of the visits, so the totals mostly follow it. Without it, visits would be down 56.5% on a year ago instead of down 0.8%. Reception by ElevenLabs made most of the move in October 2026: it lost 943,301 of the market's 996,806 visits; without it, visits to the other sites fell 3.0% on September 2026.
WorldVisits a month to AI phone agent sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are about level with a year ago, and 33% below the June 2026 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 4% less often than in October 2025 (-4%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 4%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 11 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 2,062,011 | 75.9% |
| Brazil | 162,516 | 6% |
| Canada | 158,999 | 5.8% |
| United Kingdom | 135,538 | 5% |
| Germany | 92,251 | 3.4% |
| France | 54,138 | 2% |
| Australia | 52,684 | 1.9% |
Country
- India
- Search visits a month
- 2,062,011
- Share of the measured countries
- 75.9%
- Brazil
- Search visits a month
- 162,516
- Share of the measured countries
- 6%
- Canada
- Search visits a month
- 158,999
- Share of the measured countries
- 5.8%
- United Kingdom
- Search visits a month
- 135,538
- Share of the measured countries
- 5%
- Germany
- Search visits a month
- 92,251
- Share of the measured countries
- 3.4%
- France
- Search visits a month
- 54,138
- Share of the measured countries
- 2%
- Australia
- Search visits a month
- 52,684
- Share of the measured countries
- 1.9%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 11 in every 100 visits. India alone is 75.9% of the countries measured outside it.
5The most-visited sites
Reception by ElevenLabs gets the most visits, Retell AI is the name people search for most, and Retell AI is the highest-placed tracked site on Google for “ai phone agent”, at position 9. The five most-visited sites take 97.1% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 6,956,508 | |
| 582,644 | |
| 383,322 | |
| 349,761 | |
| 136,548 | |
| 93,802 | |
| 43,660 | |
| 29,746 | |
| 29,396 | |
| 12,200 |
By worldwide search visits
- Visits a month
- 6,956,508
- Visits a month
- 582,644
- Visits a month
- 383,322
- Visits a month
- 349,761
- Visits a month
- 136,548
- Visits a month
- 93,802
- Visits a month
- 43,660
- Visits a month
- 29,746
- Visits a month
- 29,396
- Visits a month
- 12,200
| By US brand-name searches | Searches a month |
|---|---|
| 22,200 | |
| 22,200 | |
| 12,100 | |
| 8,100 | |
| 5,400 | |
| 2,900 | |
| 1,900 | |
| 1,600 | |
| 1,300 | |
| 1,000 |
By US brand-name searches
- Searches a month
- 22,200
- Searches a month
- 22,200
- Searches a month
- 12,100
- Searches a month
- 8,100
- Searches a month
- 5,400
- Searches a month
- 2,900
- Searches a month
- 1,900
- Searches a month
- 1,600
- Searches a month
- 1,300
- Searches a month
- 1,000
Miles explains
The five most-visited sites take 97.1% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was Retell AI (+483%); the steepest fall was at Regal (-97%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| 16,094 | 93,802 | +483% | |
| 18,806 | 29,746 | +58% | |
| 19,600 | 29,396 | +50% | |
| 4,822,544 | 6,956,508 | +44% | |
| 8,553 | 11,219 | +31% | |
| 326,265 | 349,761 | +7% |
Growing
- A year ago
- 16,094
- Now
- 93,802
- Change
- +483%
- A year ago
- 18,806
- Now
- 29,746
- Change
- +58%
- A year ago
- 19,600
- Now
- 29,396
- Change
- +50%
- A year ago
- 4,822,544
- Now
- 6,956,508
- Change
- +44%
- A year ago
- 8,553
- Now
- 11,219
- Change
- +31%
- A year ago
- 326,265
- Now
- 349,761
- Change
- +7%
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 38,846 | 1,017 | -97% | |
| 2,330,891 | 582,644 | -75% | |
| 23,986 | 6,623 | -72% | |
| 41,601 | 12,200 | -71% | |
| 126,975 | 43,660 | -66% | |
| 12,446 | 5,477 | -56% | |
| 268,754 | 136,548 | -49% | |
| 18,454 | 9,512 | -49% |
Declining
- A year ago
- 38,846
- Now
- 1,017
- Change
- -97%
- A year ago
- 2,330,891
- Now
- 582,644
- Change
- -75%
- A year ago
- 23,986
- Now
- 6,623
- Change
- -72%
- A year ago
- 41,601
- Now
- 12,200
- Change
- -71%
- A year ago
- 126,975
- Now
- 43,660
- Change
- -66%
- A year ago
- 12,446
- Now
- 5,477
- Change
- -56%
- A year ago
- 268,754
- Now
- 136,548
- Change
- -49%
- A year ago
- 18,454
- Now
- 9,512
- Change
- -49%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
