RankDude
Updated 11/02/2026 · next update 12/01/2026

AI Note Taker Industry Report, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year
-44%
Visits, last six months
-34%
Name searches vs October 2025
+1.1%

Every key number on the AI note taker market for October 2026, dated and sourced, so you can quote it. The 39 sites I measure got about 6.1 million visits from Google, 44% fewer than a year ago, and the five most-visited sites took 84.5% of them.

Below: every figure in one table, the most-visited sites, who grew and who shrank and what I expect for November 2026.

Published 2 November 2026. Data from DataForSEO, Tranco and Ahrefs · free to quote with a link · not a ranking

AI note taker industry report: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 39 tracked sites. Tap one for the detail below.

1Every figure in one table

Measure

  • Search visits a month, all tracked sites, worldwide
    Value
    6,094,400
    Period and basis
    October 2026; -44.1% year on year, -11.4% month on month
  • Search visits a month, United States
    Value
    848,574
    Period and basis
    October 2026; -34.0% year on year
  • US share of worldwide search visits
    Value
    13.9%
    Period and basis
    October 2026
  • Brand-name searches a month, US, all counted brands
    Value
    1,446,650
    Period and basis
    September 2026; +1.1% against October 2025
  • Brand-name searches a month, worldwide
    Value
    5,510,700
    Period and basis
    September 2026; +6.9% against October 2025
  • Searches a month for “ai note taker”, US
    Value
    22,200
    Period and basis
    Google Ads, 12-month average
  • Searches a month for “ai note taker”, worldwide
    Value
    49,500
    Period and basis
    Google Ads, 12-month average
  • Referring domains, all tracked sites
    Value
    243,860
    Period and basis
    October 2026 (33 of 39 sites measured); first reading, no year-on-year figure yet
  • Share of worldwide visits held by the five most-visited sites
    Value
    84.5%
    Period and basis
    October 2026
  • Share held by the ten most-visited sites
    Value
    93.6%
    Period and basis
    October 2026
  • Tracked sites on Google's first page for “ai note taker”, US
    Value
    1
    Period and basis
    October 2026; positions 1 to 10
  • Tracked sites ranking anywhere for “ai note taker”, US
    Value
    1
    Period and basis
    October 2026; any position checked

Brand-name searches leave out Char, Fathom, Fellow, Fellow, Grain, Granola, Sally, Scribbl, Shadow, Sonnet AI and Superpowered: the name is shared with an ordinary word or another product.

2How many people visited

In plain words: These sites got fewer visits from Google than a year ago (-44%), and October 2026 was a weaker month than September 2026 (-11%). Notion AI alone takes 60.1% of the visits, so the totals mostly follow it. Without it, visits would be down 55.7% on a year ago instead of down 44.1%.

WorldVisits a month to AI note taker sites, worldwide

05.0M10M15M20MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 266.1M
Low 4.0MHigh 11MAverage 8.8M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 44% below a year ago, and 46% below the January 2026 high. One site winning or losing a ranking can swing a single month a lot.

3How many people went looking

People typed a site’s name into Google 1% more often than in October 2025 (+1%). That is the loyalty number: nobody types a name by accident.

USSearches a month for the site names, United States

0500K1.0M1.5M2.0MOct 25Dec 25Feb 26Apr 26Jun 26Sep 261.4M
Low 1.1MHigh 1.7MAverage 1.4M
Hover, tap, or use the arrow keys to inspect a month

US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.

Miles explains

Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

4Where the visitors live

About 14 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.

USShare of visits that come from the US (%)

05101520Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2613.9
Low 11.2High 14.1Average 13
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    591,209
    Share of the measured countries
    33.5%
  • Brazil
    Search visits a month
    423,332
    Share of the measured countries
    24%
  • France
    Search visits a month
    226,408
    Share of the measured countries
    12.8%
  • United Kingdom
    Search visits a month
    198,087
    Share of the measured countries
    11.2%
  • Canada
    Search visits a month
    156,505
    Share of the measured countries
    8.9%
  • Germany
    Search visits a month
    92,963
    Share of the measured countries
    5.3%
  • Australia
    Search visits a month
    74,730
    Share of the measured countries
    4.2%

Source: DataForSEO, October 2026.

Miles explains

The US is the biggest single market, but only about 14 in every 100 visits. India alone is 33.5% of the countries measured outside it.

5The most-visited sites

Notion AI gets the most visits, Otter is the name people search for most, and Krisp is the highest-placed tracked site on Google for “ai note taker”, at position 2. The five most-visited sites take 84.5% of all visits.

By worldwide search visits

By US brand-name searches

Miles explains

The five most-visited sites take 84.5% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.

6Who grew and who shrank

The fastest grower in a year was Fyxer (+877%); the steepest fall was at Fellow (-100%). Big swings are usually one site winning or losing one Google ranking.

Growing

  • Fyxer
    A year ago
    5,661
    Now
    55,308
    Change
    +877%
  • Plaud
    A year ago
    74,669
    Now
    223,341
    Change
    +199%
  • Fathom AI Notetaker
    A year ago
    28,987
    Now
    39,778
    Change
    +37%
  • Noota
    A year ago
    28,282
    Now
    33,039
    Change
    +17%
  • Attention
    A year ago
    5,069
    Now
    5,206
    Change
    +3%

Declining

  • Fellow
    A year ago
    47,766
    Now
    2
    Change
    -100%
  • Superpowered
    A year ago
    5,803
    Now
    104
    Change
    -98%
  • Fathom
    A year ago
    53,801
    Now
    7,168
    Change
    -87%
  • Sembly AI
    A year ago
    44,883
    Now
    7,335
    Change
    -84%
  • Notta
    A year ago
    1,629,652
    Now
    332,935
    Change
    -80%
  • Krisp
    A year ago
    365,339
    Now
    84,311
    Change
    -77%
  • Claap
    A year ago
    96,224
    Now
    22,551
    Change
    -77%
  • Scribbl
    A year ago
    5,079
    Now
    1,390
    Change
    -73%

Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.

To cite this report: RankDude, “AI Note Taker Industry Report, October 2026”, published 2 November 2026, https://rankdude.ai/statistics/ai-note-taker/industry-report. Figures are estimates from the sources named beside them.