AI marketing automation market, October 2026
Miles FosterOwner and tester, RankDude
The market▼ Shrinking
- Visits, year on year
- -38%
- Visits vs September 2026
- -47%
- Name searches vs October 2025
- -16%
Every month I measure Google visits to the 21 AI marketing automation sites I track, and how often people search for them by name. In October 2026 they got about 3.1 million visits, 38% fewer than a year ago and 47% fewer than in September 2026.
Below: who grew fastest (one site is up 39% in a year), where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking
AI marketing automation market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 3,077,332 visits from Google in October 2026, 38% fewer than a year ago and 47% fewer than in September 2026. Mailchimp alone takes 50% of the visits, so the totals mostly follow it. Without it, visits would be down 44.2% on a year ago instead of down 38.0%. Brevo made most of the move in October 2026: it lost 2,627,033 of the market's 2,776,894 visits; without it, visits to the other sites fell 5.3% on September 2026.
- “ai marketing automation” gets about 480 US searches a month. People searched the site names 799,890 times in the US in September 2026, 16% less often than in October 2025.
- No tracked site ranks on Google for “ai marketing automation”. Mailchimp is the most-visited site.
- 26.3% of visits came from the US (17.6% a year ago), then India, Canada and Brazil. The five most-visited sites took 87.9% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-38%), and October 2026 was a weaker month than September 2026 (-47%). Mailchimp alone takes 50% of the visits, so the totals mostly follow it. Without it, visits would be down 44.2% on a year ago instead of down 38.0%. Brevo made most of the move in October 2026: it lost 2,627,033 of the market's 2,776,894 visits; without it, visits to the other sites fell 5.3% on September 2026.
- Visits, October 2026
- 3,077,332 (-38.0% on a year ago, -47.4% on September 2026)
- US visits
- 809,410 (-7.3% on a year ago)
- 24-month peak
- 8,039,119 in January 2025
WorldVisits a month to AI marketing automation sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 38% below a year ago, and 62% below the January 2025 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 16% less often than in October 2025 (-16%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai marketing automation"
- 480 a month in the US, 1,600 worldwide (12-month average)
- Name searches, September 2026
- 799,890 in the US (-15.7% since October 2025), 3,048,150 worldwide
USSearches a month for "ai marketing automation", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 Mailchimp | 368,000 |
 Constant Contact | 246,000 |
 Klaviyo | 90,500 |
 Brevo | 49,500 |
 ActiveCampaign | 14,800 |
 Omnisend | 9,900 |
 Keap | 5,400 |
 GetResponse | 4,400 |
Most searched by name, US
- Mailchimp
- Searches a month
- 368,000
- Constant Contact
- Searches a month
- 246,000
- Klaviyo
- Searches a month
- 90,500
- Brevo
- Searches a month
- 49,500
- ActiveCampaign
- Searches a month
- 14,800
- Omnisend
- Searches a month
- 9,900
- Keap
- Searches a month
- 5,400
- GetResponse
- Searches a month
- 4,400
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Rising next to the term on Google Trends: “dutch marketing automation ai case”.
Miles explains
Name searches are the number I trust most. They are down 16%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
3Who is on Google's first page
No tracked site is on Google’s first page for “ai marketing automation”. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai marketing automation”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 40 days | Search visits |
|---|---|---|---|---|
 Braze | – | 513 | ▲ 91 | 61,622 |
| Klaviyo | – | 561 | ▲ 38 | 186,997 |
| Mailchimp | – | 778 | ▼ 43 | 1,539,004 |
 MoEngage | – | 1,879 | ▲ 51 | 33,689 |
 Customer.io | – | 2,069 | ▲ 86 | 21,573 |
| Constant Contact | – | 2,210 | ▼ 65 | 451,941 |
| Brevo | – | 3,059 | ▲ 121 | 413,793 |
 Iterable | – | 3,299 | ▲ 96 | 14,830 |
| GetResponse | – | 7,753 | ▼ 15 | 87,212 |
| ActiveCampaign | – | 10,820 | ▼ 209 | 113,817 |
| Omnisend | – | 25,705 | ▼ 379 | 30,942 |
 Drip | – | 63,778 | ▼ 177 | 6,709 |
| Keap | – | 63,898 | ▼ 277 | 19,976 |
 Ortto | – | 102,126 | ▲ 17,551 | 1,645 |
 Optimove | – | 118,471 | ▲ 12,212 | 9,083 |
Site
- Braze
- Google US
- –
- Tranco
- 513
- Move in 40 days
- ▲ 91
- Search visits
- 61,622
- Klaviyo
- Google US
- –
- Tranco
- 561
- Move in 40 days
- ▲ 38
- Search visits
- 186,997
- Mailchimp
- Google US
- –
- Tranco
- 778
- Move in 40 days
- ▼ 43
- Search visits
- 1,539,004
- MoEngage
- Google US
- –
- Tranco
- 1,879
- Move in 40 days
- ▲ 51
- Search visits
- 33,689
- Customer.io
- Google US
- –
- Tranco
- 2,069
- Move in 40 days
- ▲ 86
- Search visits
- 21,573
- Constant Contact
- Google US
- –
- Tranco
- 2,210
- Move in 40 days
- ▼ 65
- Search visits
- 451,941
- Brevo
- Google US
- –
- Tranco
- 3,059
- Move in 40 days
- ▲ 121
- Search visits
- 413,793
- Iterable
- Google US
- –
- Tranco
- 3,299
- Move in 40 days
- ▲ 96
- Search visits
- 14,830
- GetResponse
- Google US
- –
- Tranco
- 7,753
- Move in 40 days
- ▼ 15
- Search visits
- 87,212
- ActiveCampaign
- Google US
- –
- Tranco
- 10,820
- Move in 40 days
- ▼ 209
- Search visits
- 113,817
- Omnisend
- Google US
- –
- Tranco
- 25,705
- Move in 40 days
- ▼ 379
- Search visits
- 30,942
- Drip
- Google US
- –
- Tranco
- 63,778
- Move in 40 days
- ▼ 177
- Search visits
- 6,709
- Keap
- Google US
- –
- Tranco
- 63,898
- Move in 40 days
- ▼ 277
- Search visits
- 19,976
- Ortto
- Google US
- –
- Tranco
- 102,126
- Move in 40 days
- ▲ 17,551
- Search visits
- 1,645
- Optimove
- Google US
- –
- Tranco
- 118,471
- Move in 40 days
- ▲ 12,212
- Search visits
- 9,083
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 21 sites shown.
Miles explains
No tracked site sits high on Google for “ai marketing automation”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: Braze (+63%); biggest loss: Brevo (-86%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Braze | 37,925 | 61,622 | +62.5% |
| MoEngage | 26,261 | 33,689 | +28.3% |
| Optimove | 8,200 | 9,083 | +10.8% |
| ActiveCampaign | 103,468 | 113,817 | +10.0% |
| Drip | 6,373 | 6,709 | +5.3% |
| GetResponse | 85,221 | 87,212 | +2.3% |
Up this month
- Braze
- Sep 26
- 37,925
- Oct 26
- 61,622
- Change
- +62.5%
- MoEngage
- Sep 26
- 26,261
- Oct 26
- 33,689
- Change
- +28.3%
- Optimove
- Sep 26
- 8,200
- Oct 26
- 9,083
- Change
- +10.8%
- ActiveCampaign
- Sep 26
- 103,468
- Oct 26
- 113,817
- Change
- +10.0%
- Drip
- Sep 26
- 6,373
- Oct 26
- 6,709
- Change
- +5.3%
- GetResponse
- Sep 26
- 85,221
- Oct 26
- 87,212
- Change
- +2.3%
| Down this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Brevo | 3,040,826 | 413,793 | -86.4% |
 BrandWell | 35,442 | 17,529 | -50.5% |
| Constant Contact | 577,898 | 451,941 | -21.8% |
| Customer.io | 25,121 | 21,573 | -14.1% |
| Omnisend | 36,004 | 30,942 | -14.1% |
| Iterable | 16,403 | 14,830 | -9.6% |
Down this month
- Brevo
- Sep 26
- 3,040,826
- Oct 26
- 413,793
- Change
- -86.4%
- BrandWell
- Sep 26
- 35,442
- Oct 26
- 17,529
- Change
- -50.5%
- Constant Contact
- Sep 26
- 577,898
- Oct 26
- 451,941
- Change
- -21.8%
- Customer.io
- Sep 26
- 25,121
- Oct 26
- 21,573
- Change
- -14.1%
- Omnisend
- Sep 26
- 36,004
- Oct 26
- 30,942
- Change
- -14.1%
- Iterable
- Sep 26
- 16,403
- Oct 26
- 14,830
- Change
- -9.6%
Brand demand, since October 2025
| Searched more | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| Brevo | 33,100 | 49,500 | +49.5% |
Searched more
- Brevo
- Oct 25
- 33,100
- Sep 26
- 49,500
- Change
- +49.5%
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
 Blaze | 12,100 | 1,600 | -86.8% |
| GetResponse | 8,100 | 4,400 | -45.7% |
| ActiveCampaign | 22,200 | 14,800 | -33.3% |
| Drip | 2,400 | 1,600 | -33.3% |
| Keap | 8,100 | 5,400 | -33.3% |
| Optimove | 1,300 | 880 | -32.3% |
Searched less
- Blaze
- Oct 25
- 12,100
- Sep 26
- 1,600
- Change
- -86.8%
- GetResponse
- Oct 25
- 8,100
- Sep 26
- 4,400
- Change
- -45.7%
- ActiveCampaign
- Oct 25
- 22,200
- Sep 26
- 14,800
- Change
- -33.3%
- Drip
- Oct 25
- 2,400
- Sep 26
- 1,600
- Change
- -33.3%
- Keap
- Oct 25
- 8,100
- Sep 26
- 5,400
- Change
- -33.3%
- Optimove
- Oct 25
- 1,300
- Sep 26
- 880
- Change
- -32.3%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 26 of every 100 visits come from the United States.
- US share of visits
- 26.3% (17.6% a year ago)
- Largest outside the US
- India, Canada and Brazil
- US share of "ai marketing automation" searches
- 30%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 355,025 | 42.6% |
| Canada | 125,743 | 15.1% |
| Brazil | 102,472 | 12.3% |
| United Kingdom | 99,470 | 11.9% |
| France | 56,101 | 6.7% |
| Germany | 53,993 | 6.5% |
| Australia | 41,479 | 5% |
Country
- India
- Search visits a month
- 355,025
- Share of the measured countries
- 42.6%
- Canada
- Search visits a month
- 125,743
- Share of the measured countries
- 15.1%
- Brazil
- Search visits a month
- 102,472
- Share of the measured countries
- 12.3%
- United Kingdom
- Search visits a month
- 99,470
- Share of the measured countries
- 11.9%
- France
- Search visits a month
- 56,101
- Share of the measured countries
- 6.7%
- Germany
- Search visits a month
- 53,993
- Share of the measured countries
- 6.5%
- Australia
- Search visits a month
- 41,479
- Share of the measured countries
- 5%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 26 in every 100 visits. India alone is 42.6% of the countries I measure outside it.
6Links and ratings
The tracked sites had 1,049,434 referring domains between them in October 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 81. Mailchimp has the strongest link profile at DR 93.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| Mailchimp | 93 |
| Brevo | 92 |
| Constant Contact | 92 |
| ActiveCampaign | 91 |
| Klaviyo | 90 |
| GetResponse | 89 |
| Omnisend | 87 |
| Braze | 83 |
By Domain Rating (Ahrefs)
- Mailchimp
- DR
- 93
- Brevo
- DR
- 92
- Constant Contact
- DR
- 92
- ActiveCampaign
- DR
- 91
- Klaviyo
- DR
- 90
- GetResponse
- DR
- 89
- Omnisend
- DR
- 87
- Braze
- DR
- 83
| By referring domains | Domains |
|---|---|
| Mailchimp | 482,066 |
| Constant Contact | 238,747 |
| Brevo | 90,708 |
| ActiveCampaign | 61,291 |
| GetResponse | 40,713 |
| Klaviyo | 33,280 |
| Omnisend | 18,335 |
| Drip | 11,669 |
By referring domains
- Mailchimp
- Domains
- 482,066
- Constant Contact
- Domains
- 238,747
- Brevo
- Domains
- 90,708
- ActiveCampaign
- Domains
- 61,291
- GetResponse
- Domains
- 40,713
- Klaviyo
- Domains
- 33,280
- Omnisend
- Domains
- 18,335
- Drip
- Domains
- 11,669
Source: DataForSEO and Ahrefs, October 2026.