Is the AI marketing automation market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinking
- Visits, year on year
- -38%
- Visits, last six months
- -24%
- Name searches vs October 2025
- -16%
Every month I add up the Google visits to the 21 AI marketing automation sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 3.1 million visits. Mailchimp alone takes 50% of the visits, so the totals mostly follow it. Without it, visits would be down 44.2% on a year ago instead of down 38.0%. Brevo made most of the move in October 2026: it lost 2,627,033 of the market's 2,776,894 visits; without it, visits to the other sites fell 5.3% on September 2026.
The total hides very different stories: one site grew 39% in a year while another lost 86% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.
AI marketing automation market demand: key numbers, October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 21 tracked sites. Tap one for the detail below.
- Visits from Google3.1Mvisits-38% vs a year ago
- Name searches, US800Ksearches-16% vs October 2025
- Top five sites87.9%of visitsfastest grower: MoEngage
- Expected in November3.5Mvisitslikely 2.3M to 4.7M
- The AI marketing automation market is shrinking as of October 2026.
- The 21 AI marketing automation sites RankDude tracks got 3,077,332 visits from Google search in October 2026, 38% fewer visits than in October 2025.
- People in the US searched Google for these sites by name 799,890 times in September 2026, 16% fewer searches than in October 2025.
- The five most-visited AI marketing automation sites get 87.9% of all visits.
- Fastest-growing AI marketing automation site over the year: MoEngage, +39% (24.3K to 33.7K visits a month).
- Steepest fall over the year: Drip, -86% (47.6K to 6.7K visits a month).
- Forecast for November 2026: about 3.5M visits, likely between 2.3M and 4.7M.
Source: DataForSEO visit estimates and Google Ads search data, published 1 November 2026 by RankDude.
1.Are more people visiting AI marketing automation sites than a year ago?
Down 38% on a year ago; down 47% on September 2026
No. The 21 tracked AI marketing automation sites got 3,077,332 visits from Google search in October 2026. That is 38% fewer visits than in October 2025, and 47% fewer visits than in September 2026.
The highest month of the last two years was January 2025, with 8,039,119 visits; October 2026 is 62% below it. In the US, visits were 809,410, down 7% on a year ago.
WorldVisits a month to AI marketing automation sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
3.1M
-38.0% on a year ago
United States, this month
809K
-7.3% on a year ago
Two-year high
8.0M
January 2025
US share of visits
26.3%
of worldwide visits
Miles explains
Visits are lower than a year ago and lower than in September 2026, so the fall is still going. Name searches (-16%) and Google Trends interest in the term (-49%) fell too, so people are less interested, not just finding these sites less often.
2.Are people searching for AI marketing automation sites by name?
Down 16% on October 2025; 800K name searches a month in the US
Fewer than before. People in the US searched Google for the names of the counted AI marketing automation sites 799,890 times in September 2026, 16% fewer searches than in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai marketing automation” itself gets about 480 US searches a month (Google Ads, 12-month average).
USName searches a month for AI marketing automation sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI marketing automation sites by name, searches a month
Mailchimp368K a month
Constant Contact246K a month
Klaviyo90.5K a month
Brevo49.5K a month
ActiveCampaign14.8K a month
Omnisend9.9K a month
Miles explains
Name searches are down, so fewer people are coming back on purpose. Better Google rankings will not fix that.
3.Which AI marketing automation sites grew, and which shrank?
The five most-visited sites hold 87.9% of all visits; the ten most-visited hold 96.1%
The five most-visited AI marketing automation sites get 87.9% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: MoEngage, from 24,286 to 33,689 visits (+39%). Steepest fall: Drip, from 47,573 to 6,709 visits (-86%).
Growing fastest, year on year
MoEngage33.7K visits+39%- Klaviyo187K visits+19%
Braze61.6K visits+13%
Falling fastest, year on year
Drip6.7K visits-86%- Omnisend30.9K visits-76%
- Brevo414K visits-69%
Iterable14.8K visits-63%
Keap20.0K visits-63%
Source: DataForSEO. Sites with 5,000+ visits a year ago.