AI headshot generator market, October 2026
Miles FosterOwner and tester, RankDude
The market▼ Shrinking
- Visits, year on year
- -42%
- Visits vs September 2026
- -0.3%
- Name searches vs October 2025
- -45%
Every month I measure Google visits to the 22 AI headshot generator sites I track, and how often people search for them by name. In October 2026 they got about 791,147 visits, 42% fewer than a year ago.
Below: who grew fastest (one site is up 478% in a year), who sits highest on Google, where the visitors live and what comes next.
Data from DataForSEO, Tranco, Chrome UX Report, Ahrefs and SerpApi · not a ranking
AI headshot generator market: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.
- The tracked sites got 791,147 visits from Google in October 2026, 42% fewer than a year ago and about as many as in September 2026. PFPMaker alone takes 58.3% of the visits, so the totals mostly follow it. Without it, visits would be down 59.9% on a year ago instead of down 42.1%.
- “ai headshot generator” gets about 18,100 US searches a month. People searched the site names 19,010 times in the US in September 2026, 45% less often than in October 2025.
- 1 tracked site is on Google’s first page for “ai headshot generator”; the highest is HeadshotPro at position 3. PFPMaker is the most-visited site.
- 16.6% of visits came from the US (19.3% a year ago), then India, United Kingdom and Canada. The five most-visited sites took 91.9% of all visits.
1How many visits
In plain words: These sites got fewer visits from Google than a year ago (-42%), and October 2026 was about the same as September 2026 (-0.3%). PFPMaker alone takes 58.3% of the visits, so the totals mostly follow it. Without it, visits would be down 59.9% on a year ago instead of down 42.1%.
- Visits, October 2026
- 791,147 (-42.1% on a year ago, -0.3% on September 2026)
- US visits
- 131,000 (-50.3% on a year ago)
- 24-month peak
- 2,147,273 in December 2024
WorldVisits a month to AI headshot generator sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 42% below a year ago, and 63% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.
2How many people went looking
People typed a site’s name into Google 45% less often than in October 2025 (-45%). That is the loyalty number, because nobody types a name by accident.
- Searches for "ai headshot generator"
- 18,100 a month in the US, 27,100 worldwide (12-month average)
- Name searches, September 2026
- 19,010 in the US (-45.3% since October 2025), 102,080 worldwide
USSearches a month for "ai headshot generator", United States
Source: Google Ads via DataForSEO.
USSearches a month for the site names, United States
Source: Google Ads via DataForSEO, to September 2026.
| Most searched by name, US | Searches a month |
|---|---|
 PFPMaker | 9,900 |
 Headshot Photo | 2,400 |
 Hotpot.ai | 1,900 |
 HeadshotPro | 1,000 |
 Photo AI | 880 |
 BetterPic | 590 |
 HeadshotKiwi | 590 |
 GoStudio.ai | 260 |
Most searched by name, US
- PFPMaker
- Searches a month
- 9,900
- Headshot Photo
- Searches a month
- 2,400
- Hotpot.ai
- Searches a month
- 1,900
- HeadshotPro
- Searches a month
- 1,000
- Photo AI
- Searches a month
- 880
- BetterPic
- Searches a month
- 590
- HeadshotKiwi
- Searches a month
- 590
- GoStudio.ai
- Searches a month
- 260
Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.
Rising next to the term on Google Trends: “eltima ai headshot generator”, “evoto ai headshot generator” and “best ai headshot generator”.
Miles explains
Name searches are the number I trust most. They are down 45%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
3Who is on Google's first page
1 tracked site is on Google’s first page for “ai headshot generator”; the highest-placed is HeadshotPro, at position 3. Being on that page is the biggest single thing that decides how many visits a site gets.
Ordered by US Google position for “ai headshot generator”, then Tranco rank. A measured order, not a ranking.
| Site | Google US | Tranco | Move in 40 days | Search visits |
|---|---|---|---|---|
| HeadshotPro | 3 | 451,438 | ▲ 26,600 | 19,569 |
| Hotpot.ai | – | 125,611 | ▲ 2,034 | 35,389 |
| PFPMaker | – | 130,203 | ▲ 37,448 | 461,501 |
 Aragon AI | – | 257,496 | ▲ 1,675 | 129,493 |
| Photo AI | – | 295,501 | ▲ 5,706 | 15,168 |
 HeadshotMaster | – | 583,613 | ▲ 2,034 | 65,105 |
 ProShoot | – | 642,488 | ▲ 51,845 | 360 |
| BetterPic | – | 902,742 | ▼ 213,674 | 6,992 |
 Secta Labs | – | 1,151,500 | ▲ 118,524 | 2,123 |
 Try It On AI | – | 1,384,916 | ▲ 73,949 | 482 |
| GoStudio.ai | – | 1,660,779 | ▼ 184,014 | 35,643 |
 AI SuitUp | – | 1,765,816 | ▲ 100,735 | 1,022 |
 ProPhotos | – | 1,792,749 | ▼ 2,301 | 280 |
 Dreamwave | – | 1,851,540 | ▼ 40,655 | 3,094 |
| Headshot Photo | – | 2,339,082 | ▲ 218,418 | 9,540 |
Site
- HeadshotPro
- Google US
- 3
- Tranco
- 451,438
- Move in 40 days
- ▲ 26,600
- Search visits
- 19,569
- Hotpot.ai
- Google US
- –
- Tranco
- 125,611
- Move in 40 days
- ▲ 2,034
- Search visits
- 35,389
- PFPMaker
- Google US
- –
- Tranco
- 130,203
- Move in 40 days
- ▲ 37,448
- Search visits
- 461,501
- Aragon AI
- Google US
- –
- Tranco
- 257,496
- Move in 40 days
- ▲ 1,675
- Search visits
- 129,493
- Photo AI
- Google US
- –
- Tranco
- 295,501
- Move in 40 days
- ▲ 5,706
- Search visits
- 15,168
- HeadshotMaster
- Google US
- –
- Tranco
- 583,613
- Move in 40 days
- ▲ 2,034
- Search visits
- 65,105
- ProShoot
- Google US
- –
- Tranco
- 642,488
- Move in 40 days
- ▲ 51,845
- Search visits
- 360
- BetterPic
- Google US
- –
- Tranco
- 902,742
- Move in 40 days
- ▼ 213,674
- Search visits
- 6,992
- Secta Labs
- Google US
- –
- Tranco
- 1,151,500
- Move in 40 days
- ▲ 118,524
- Search visits
- 2,123
- Try It On AI
- Google US
- –
- Tranco
- 1,384,916
- Move in 40 days
- ▲ 73,949
- Search visits
- 482
- GoStudio.ai
- Google US
- –
- Tranco
- 1,660,779
- Move in 40 days
- ▼ 184,014
- Search visits
- 35,643
- AI SuitUp
- Google US
- –
- Tranco
- 1,765,816
- Move in 40 days
- ▲ 100,735
- Search visits
- 1,022
- ProPhotos
- Google US
- –
- Tranco
- 1,792,749
- Move in 40 days
- ▼ 2,301
- Search visits
- 280
- Dreamwave
- Google US
- –
- Tranco
- 1,851,540
- Move in 40 days
- ▼ 40,655
- Search visits
- 3,094
- Headshot Photo
- Google US
- –
- Tranco
- 2,339,082
- Move in 40 days
- ▲ 218,418
- Search visits
- 9,540
Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 22 sites shown.
Miles explains
No tracked site sits high on Google for “ai headshot generator”, so most visits here come from people who already know the names.
4Who grew, who faded
Biggest gain in October 2026: PFPMaker (+17%); biggest loss: Hotpot.ai (-29%). Year-on-year growers are on the demand page.
Biggest moves in October 2026
| Up this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| PFPMaker | 395,084 | 461,501 | +16.8% |
| BetterPic | 6,988 | 6,992 | +0.1% |
Up this month
- PFPMaker
- Sep 26
- 395,084
- Oct 26
- 461,501
- Change
- +16.8%
- BetterPic
- Sep 26
- 6,988
- Oct 26
- 6,992
- Change
- +0.1%
| Down this month | Sep 26 | Oct 26 | Change |
|---|---|---|---|
| Hotpot.ai | 49,754 | 35,389 | -28.9% |
| HeadshotMaster | 90,875 | 65,105 | -28.4% |
| Photo AI | 18,096 | 15,168 | -16.2% |
| Aragon AI | 147,830 | 129,493 | -12.4% |
| HeadshotPro | 22,023 | 19,569 | -11.1% |
| Headshot Photo | 10,442 | 9,540 | -8.6% |
Down this month
- Hotpot.ai
- Sep 26
- 49,754
- Oct 26
- 35,389
- Change
- -28.9%
- HeadshotMaster
- Sep 26
- 90,875
- Oct 26
- 65,105
- Change
- -28.4%
- Photo AI
- Sep 26
- 18,096
- Oct 26
- 15,168
- Change
- -16.2%
- Aragon AI
- Sep 26
- 147,830
- Oct 26
- 129,493
- Change
- -12.4%
- HeadshotPro
- Sep 26
- 22,023
- Oct 26
- 19,569
- Change
- -11.1%
- Headshot Photo
- Sep 26
- 10,442
- Oct 26
- 9,540
- Change
- -8.6%
Brand demand, since October 2025
| Searched less | Oct 25 | Sep 26 | Change |
|---|---|---|---|
| BetterPic | 2,400 | 590 | -75.4% |
| HeadshotPro | 3,600 | 1,000 | -72.2% |
| Hotpot.ai | 6,600 | 1,900 | -71.2% |
| Photo AI | 2,400 | 880 | -63.3% |
| Headshot Photo | 3,600 | 2,400 | -33.3% |
| PFPMaker | 12,100 | 9,900 | -18.2% |
Searched less
- BetterPic
- Oct 25
- 2,400
- Sep 26
- 590
- Change
- -75.4%
- HeadshotPro
- Oct 25
- 3,600
- Sep 26
- 1,000
- Change
- -72.2%
- Hotpot.ai
- Oct 25
- 6,600
- Sep 26
- 1,900
- Change
- -71.2%
- Photo AI
- Oct 25
- 2,400
- Sep 26
- 880
- Change
- -63.3%
- Headshot Photo
- Oct 25
- 3,600
- Sep 26
- 2,400
- Change
- -33.3%
- PFPMaker
- Oct 25
- 12,100
- Sep 26
- 9,900
- Change
- -18.2%
Source: Google Ads via DataForSEO.
5Where the visitors live
About 17 of every 100 visits come from the United States.
- US share of visits
- 16.6% (19.3% a year ago)
- Largest outside the US
- India, United Kingdom and Canada
- US share of "ai headshot generator" searches
- 67%
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 345,882 | 83.8% |
| United Kingdom | 23,120 | 5.6% |
| Canada | 21,088 | 5.1% |
| Germany | 9,071 | 2.2% |
| Australia | 6,100 | 1.5% |
| Brazil | 4,844 | 1.2% |
| France | 2,729 | 0.7% |
Country
- India
- Search visits a month
- 345,882
- Share of the measured countries
- 83.8%
- United Kingdom
- Search visits a month
- 23,120
- Share of the measured countries
- 5.6%
- Canada
- Search visits a month
- 21,088
- Share of the measured countries
- 5.1%
- Germany
- Search visits a month
- 9,071
- Share of the measured countries
- 2.2%
- Australia
- Search visits a month
- 6,100
- Share of the measured countries
- 1.5%
- Brazil
- Search visits a month
- 4,844
- Share of the measured countries
- 1.2%
- France
- Search visits a month
- 2,729
- Share of the measured countries
- 0.7%
Source: DataForSEO, October 2026.
Miles explains
The US is the single biggest market, but only about 17 in every 100 visits. India alone is 83.8% of the countries I measure outside it.
6Links and ratings
Other websites link to these sites more than a year ago (+28%).
The tracked sites had 27,673 referring domains between them in October 2026, +28.2% year on year. The average Domain Rating is 48. Hotpot.ai has the strongest link profile at DR 71.
| By Domain Rating (Ahrefs) | DR |
|---|---|
| Hotpot.ai | 71 |
| HeadshotPro | 69 |
| BetterPic | 68 |
| Aragon AI | 66 |
| PFPMaker | 66 |
| Photo AI | 65 |
| Dreamwave | 59 |
| Secta Labs | 58 |
By Domain Rating (Ahrefs)
- Hotpot.ai
- DR
- 71
- HeadshotPro
- DR
- 69
- BetterPic
- DR
- 68
- Aragon AI
- DR
- 66
- PFPMaker
- DR
- 66
- Photo AI
- DR
- 65
- Dreamwave
- DR
- 59
- Secta Labs
- DR
- 58
| By referring domains | Domains |
|---|---|
| Hotpot.ai | 4,927 |
| PFPMaker | 2,964 |
| Photo AI | 2,900 |
| Aragon AI | 2,590 |
| HeadshotPro | 2,257 |
| BetterPic | 1,894 |
| Secta Labs | 1,313 |
| Dreamwave | 1,102 |
By referring domains
- Hotpot.ai
- Domains
- 4,927
- PFPMaker
- Domains
- 2,964
- Photo AI
- Domains
- 2,900
- Aragon AI
- Domains
- 2,590
- HeadshotPro
- Domains
- 2,257
- BetterPic
- Domains
- 1,894
- Secta Labs
- Domains
- 1,313
- Dreamwave
- Domains
- 1,102
Source: DataForSEO and Ahrefs, October 2026.