Is the AI fitness app market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinking
- Visits, year on year, without FitnessAI
- -13%
- Visits, last six months
- -39%
- Name searches vs October 2025
- -31%
Every month I add up the Google visits to the 12 AI fitness app sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 799,565 visits. Much of the year’s change is one site, FitnessAI; without it, visits are down 13% on a year ago.
The total hides very different stories: one site grew 56% in a year while another lost 90% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.
AI fitness app market demand: key numbers, October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 12 tracked sites. Tap one for the detail below.
- Visits from Google800Kvisits+9% vs a year ago
- Name searches, US24.7Ksearches-31% vs October 2025
- Top five sites98%of visitsfastest grower: FitnessAI
- Expected in November777Kvisitslikely 657K to 897K
- The AI fitness app market is shrinking as of October 2026.
- The 12 AI fitness app sites RankDude tracks got 799,565 visits from Google search in October 2026, 9% more visits than in October 2025, or 13% fewer without FitnessAI.
- People in the US searched Google for these sites by name 24,740 times in September 2026, 31% fewer searches than in October 2025.
- The five most-visited AI fitness app sites get 98% of all visits.
- Fastest-growing AI fitness app site over the year: FitnessAI, +56% (232K to 360K visits a month).
- Steepest fall over the year: Dr. Muscle, -90% (20.4K to 2.0K visits a month).
- Forecast for November 2026: about 777K visits, likely between 657K and 897K.
Source: DataForSEO visit estimates and Google Ads search data, published 2 November 2026 by RankDude.
1.Are more people visiting AI fitness app sites than a year ago?
Up 9% on a year ago; about level with September 2026 (-2%)
Only because of FitnessAI. The 12 tracked AI fitness app sites got 799,565 visits from Google search in October 2026. That is 9% more visits than in October 2025, or 13% fewer without FitnessAI, and about the same as in September 2026.
The highest month of the last two years was May 2026, with 1,537,838 visits; October 2026 is 48% below it. In the US, visits were 164,444, down 29% on a year ago.
WorldVisits a month to AI fitness app sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
800K
+9.0% on a year ago
United States, this month
164K
-29.4% on a year ago
Two-year high
1.5M
May 2026
US share of visits
20.6%
of worldwide visits
Miles explains
More visits than a year ago means new people are still finding AI fitness app sites through Google. Most of that growth is one site, FitnessAI; without it, visits are down 13% on a year ago.
2.Are people searching for AI fitness app sites by name?
Down 31% on October 2025; 24.7K name searches a month in the US
Fewer than before. People in the US searched Google for the names of the counted AI fitness app sites 24,740 times in September 2026, 31% fewer searches than in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai fitness app” itself gets about 590 US searches a month (Google Ads, 12-month average).
USName searches a month for AI fitness app sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI fitness app sites by name, searches a month
Runna12.1K a month
TrainerRoad5.4K a month
Dr. Muscle1.9K a month
Gravl1.6K a month
Freeletics1.0K a month
TriDot880 a month
Miles explains
Name searches are down, so fewer people are coming back on purpose. Better Google rankings will not fix that.
3.Which AI fitness app sites grew, and which shrank?
The five most-visited sites hold 98% of all visits; the ten most-visited hold 99.9%
The five most-visited AI fitness app sites get 98% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: FitnessAI, from 231,577 to 360,197 visits (+56%). Steepest fall: Dr. Muscle, from 20,424 to 2,016 visits (-90%).
Growing fastest, year on year
FitnessAI360K visits+56%- Runna239K visits+2%
- Freeletics59.1K visits+2%
Falling fastest, year on year
- Dr. Muscle2.0K visits-90%
Tempo14.3K visits-56%
Volt Athletics4.8K visits-40%- TrainerRoad111K visits-21%
Source: DataForSEO. Sites with 5,000+ visits a year ago.