RankDude
Updated 11/02/2026 · next update 12/01/2026

AI Excel tool market, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year
-74%
Visits vs September 2026
-13%
Name searches vs October 2025
-21%

Every month I measure Google visits to the 23 AI Excel tool sites I track, and how often people search for them by name. In October 2026 they got about 347,409 visits, 74% fewer than a year ago and 13% fewer than in September 2026.

Below: who grew fastest (one site is up 155% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking

AI Excel tool market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 347,409 visits from Google in October 2026, 74% fewer than a year ago and 13% fewer than in September 2026. Ajelix made most of the move in October 2026: it lost 29,075 of the market's 50,035 visits; without it, visits to the other sites fell 6.3% on September 2026.
  • “ai excel tool” gets about 70 US searches a month. People searched the site names 92,200 times in the US in September 2026, 21% less often than in October 2025.
  • 2 tracked sites are on Google’s first page for “ai excel tool”; the highest is Numerous.ai at position 2. Rows is the most-visited site.
  • 21.8% of visits came from the US (15.1% a year ago), then India, United Kingdom and Canada. The five most-visited sites took 69.4% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-74%), and October 2026 was a weaker month than September 2026 (-13%). Ajelix made most of the move in October 2026: it lost 29,075 of the market's 50,035 visits; without it, visits to the other sites fell 6.3% on September 2026.

Visits, October 2026
347,409 (-74.0% on a year ago, -12.6% on September 2026)
US visits
75,732 (-62.3% on a year ago)
24-month peak
1,540,984 in November 2025

WorldVisits a month to AI Excel tool sites, worldwide

0500K1.0M1.5M2.0MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 26347K
Low 347KHigh 1.5MAverage 973K
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 74% below a year ago, and 77% below the November 2025 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 21% less often than in October 2025 (-21%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai excel tool"
70 a month in the US, 260 worldwide (12-month average)
Name searches, September 2026
92,200 in the US (-21.0% since October 2025), 268,660 worldwide

USSearches a month for "ai excel tool", United States

050100150200Oct 25Dec 25Feb 26Apr 26Jun 26Sep 2620
Low 20High 110Average 73
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

050.0K100K150K200KOct 25Dec 25Feb 26Apr 26Jun 26Sep 2692.2K
Low 20.3KHigh 117KAverage 78.4K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are down 21%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

2 tracked sites are on Google’s first page for “ai excel tool”; the highest-placed is Numerous.ai, at position 2. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai excel tool”, then Tranco rank. A measured order, not a ranking.

Site

  • Numerous.ai
    Google US
    2
    Tranco
    495,971
    Move in 41 days
    ▼ 8,752
    Search visits
    19,918
  • AI ExcelBot
    Google US
    4
    Tranco
    1,868,761
    Move in 41 days
    ▲ 112,913
    Search visits
    7,782
  • GPT for Work
    Google US
    –
    Tranco
    112,606
    Move in 41 days
    ▼ 6,850
    Search visits
    43,670
  • Rows
    Google US
    –
    Tranco
    211,614
    Move in 41 days
    ▲ 4,139
    Search visits
    74,441
  • Coefficient
    Google US
    –
    Tranco
    268,016
    Move in 41 days
    ▲ 17,727
    Search visits
    47,656
  • Better Analyst
    Google US
    –
    Tranco
    302,795
    Move in 41 days
    ▲ 161,108
    Search visits
    4,354
  • Ajelix
    Google US
    –
    Tranco
    336,065
    Move in 41 days
    ▲ 19,115
    Search visits
    34,442
  • Shortcut
    Google US
    –
    Tranco
    432,133
    Move in 41 days
    ▲ 10,536
    Search visits
    7,057
  • Formula Bot
    Google US
    –
    Tranco
    450,172
    Move in 41 days
    ▼ 151,930
    Search visits
    40,748
  • Quadratic
    Google US
    –
    Tranco
    496,049
    Move in 41 days
    ▼ 68,457
    Search visits
    13,020
  • GPTExcel
    Google US
    –
    Tranco
    642,159
    Move in 41 days
    ▲ 3,387
    Search visits
    8,611
  • RowSpeak
    Google US
    –
    Tranco
    975,916
    Move in 41 days
    ▲ 29,095
    Search visits
    117
  • Sheet+
    Google US
    –
    Tranco
    1,534,493
    Move in 41 days
    ▼ 70,931
    Search visits
    150
  • Formulas HQ
    Google US
    –
    Tranco
    1,548,198
    Move in 41 days
    ▲ 19,443
    Search visits
    10,835
  • Excelmatic
    Google US
    –
    Tranco
    2,108,783
    Move in 41 days
    ▼ 176,059
    Search visits
    17,594

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 23 sites shown.

Miles explains

No tracked site sits high on Google for “ai excel tool”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: Formulas HQ (+54%); biggest loss: Ajelix (-46%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Up this month

Down this month

  • Ajelix
    Sep 26
    63,517
    Oct 26
    34,442
    Change
    -45.8%
  • Formula Bot
    Sep 26
    63,238
    Oct 26
    40,748
    Change
    -35.6%
  • GPTExcel
    Sep 26
    11,641
    Oct 26
    8,611
    Change
    -26.0%
  • Rows
    Sep 26
    89,055
    Oct 26
    74,441
    Change
    -16.4%
  • Shortcut
    Sep 26
    7,961
    Oct 26
    7,057
    Change
    -11.4%
  • Numerous.ai
    Sep 26
    22,320
    Oct 26
    19,918
    Change
    -10.8%

Brand demand, since October 2025

Searched less

Source: Google Ads via DataForSEO.

5Where the visitors live

About 22 of every 100 visits come from the United States.

US share of visits
21.8% (15.1% a year ago)
Largest outside the US
India, United Kingdom and Canada
US share of "ai excel tool" searches
27%

USShare of visits that come from the US (%)

012.52537.550Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2621.8
Low 15.1High 31.3Average 22
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    97,463
    Share of the measured countries
    69.1%
  • United Kingdom
    Search visits a month
    15,988
    Share of the measured countries
    11.3%
  • Canada
    Search visits a month
    12,154
    Share of the measured countries
    8.6%
  • Germany
    Search visits a month
    5,641
    Share of the measured countries
    4%
  • Australia
    Search visits a month
    4,200
    Share of the measured countries
    3%
  • France
    Search visits a month
    2,859
    Share of the measured countries
    2%
  • Brazil
    Search visits a month
    2,842
    Share of the measured countries
    2%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 22 in every 100 visits. India alone is 69.1% of the countries I measure outside it.

6Links and ratings

The tracked sites had 20,714 referring domains between them in October 2026 (19 of the 23 sites measured); this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 41. Coefficient has the strongest link profile at DR 72.

By Domain Rating (Ahrefs)

By referring domains

Source: DataForSEO and Ahrefs, October 2026.