Is the AI Excel tool market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinking
- Visits, year on year
- -74%
- Visits, last six months
- -53%
- Name searches vs October 2025
- -21%
Every month I add up the Google visits to the 23 AI Excel tool sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 347,409 visits. Ajelix made most of the move in October 2026: it lost 29,075 of the market's 50,035 visits; without it, visits to the other sites fell 6.3% on September 2026.
The total hides very different stories: one site grew 155% in a year while another lost 99% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.
AI Excel tool market demand: key numbers, October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 23 tracked sites. Tap one for the detail below.
- Visits from Google347Kvisits-74% vs a year ago
- Name searches, US92.2Ksearches-21% vs October 2025
- Top five sites69.4%of visitsfastest grower: Excelmatic
- Expected in November339Kvisitslikely 282K to 396K
- The AI Excel tool market is shrinking as of October 2026.
- The 23 AI Excel tool sites RankDude tracks got 347,409 visits from Google search in October 2026, 74% fewer visits than in October 2025.
- People in the US searched Google for these sites by name 92,200 times in September 2026, 21% fewer searches than in October 2025.
- The five most-visited AI Excel tool sites get 69.4% of all visits.
- Fastest-growing AI Excel tool site over the year: Excelmatic, +155% (6.9K to 17.6K visits a month).
- Steepest fall over the year: Sheet+, -99% (12.3K to 150 visits a month).
- Forecast for November 2026: about 339K visits, likely between 282K and 396K.
Source: DataForSEO visit estimates and Google Ads search data, published 2 November 2026 by RankDude.
1.Are more people visiting AI Excel tool sites than a year ago?
Down 74% on a year ago; down 13% on September 2026
No. The 23 tracked AI Excel tool sites got 347,409 visits from Google search in October 2026. That is 74% fewer visits than in October 2025, and 13% fewer visits than in September 2026.
The highest month of the last two years was November 2025, with 1,540,984 visits; October 2026 is 78% below it. In the US, visits were 75,732, down 62% on a year ago.
WorldVisits a month to AI Excel tool sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
347K
-74.0% on a year ago
United States, this month
75.7K
-62.3% on a year ago
Two-year high
1.5M
November 2025
US share of visits
21.8%
of worldwide visits
Miles explains
Visits are lower than a year ago and lower than in September 2026, so the fall is still going. Name searches (-21%) and Google Trends interest in the term (-70%) fell too, so people are less interested, not just finding these sites less often.
2.Are people searching for AI Excel tool sites by name?
Down 21% on October 2025; 92.2K name searches a month in the US
Fewer than before. People in the US searched Google for the names of the counted AI Excel tool sites 92,200 times in September 2026, 21% fewer searches than in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai excel tool” itself gets about 70 US searches a month (Google Ads, 12-month average).
USName searches a month for AI Excel tool sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI Excel tool sites by name, searches a month
Coefficient90.5K a month
Numerous.ai390 a month
Workik320 a month
Formula Bot260 a month
GPT for Work210 a month
Ajelix110 a month
Miles explains
Name searches are down, so fewer people are coming back on purpose. Better Google rankings will not fix that.
3.Which AI Excel tool sites grew, and which shrank?
The five most-visited sites hold 69.4% of all visits; the ten most-visited hold 90.3%
The five most-visited AI Excel tool sites get 69.4% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Excelmatic, from 6,898 to 17,594 visits (+155%). Steepest fall: Sheet+, from 12,312 to 150 visits (-99%).
Growing fastest, year on year
Excelmatic17.6K visits+155%
Falling fastest, year on year
Sheet+150 visits-99%
GPT for Work43.7K visits-94%
GPTExcel8.6K visits-72%
Quadratic13.0K visits-70%
Formula Bot40.7K visits-62%
Source: DataForSEO. Sites with 5,000+ visits a year ago.
