RankDude
Updated 11/02/2026 · next update 12/01/2026

AI email marketing tool market, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year
-54%
Visits vs September 2026
-31%
Name searches vs October 2025
-7.2%

Every month I measure Google visits to the 19 AI email marketing tool sites I track, and how often people search for them by name. In October 2026 they got about 6.4 million visits, 54% fewer than a year ago and 31% fewer than in September 2026.

Below: who grew fastest (one site is up 69% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking

AI email marketing tool market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 6,366,020 visits from Google in October 2026, 54% fewer than a year ago and 31% fewer than in September 2026. Brevo made most of the move in October 2026: it lost 2,627,033 of the market's 2,890,985 visits; without it, visits to the other sites fell 4.2% on September 2026.
  • “ai email marketing tool” gets about 110 US searches a month. People searched the site names 1,442,990 times in the US in September 2026, 7% less often than in October 2025.
  • No tracked site is on Google’s first page for “ai email marketing tool”; the highest is Klaviyo, at position 15. HubSpot is the most-visited site.
  • 24.2% of visits came from the US (15.2% a year ago), then India, Canada and United Kingdom. The five most-visited sites took 83.7% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-54%), and October 2026 was a weaker month than September 2026 (-31%). Brevo made most of the move in October 2026: it lost 2,627,033 of the market's 2,890,985 visits; without it, visits to the other sites fell 4.2% on September 2026.

Visits, October 2026
6,366,020 (-54.0% on a year ago, -31.2% on September 2026)
US visits
1,539,603 (-27.0% on a year ago)
24-month peak
16,935,616 in February 2025

WorldVisits a month to AI email marketing tool sites, worldwide

05.0M10M15M20MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 266.4M
Low 6.4MHigh 17MAverage 12M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 54% below a year ago, and 62% below the February 2025 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 7% less often than in October 2025 (-7%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai email marketing tool"
110 a month in the US, 260 worldwide (12-month average)
Name searches, September 2026
1,442,990 in the US (-7.2% since October 2025), 5,568,550 worldwide

USSearches a month for "ai email marketing tool", United States

0125250375500Oct 25Dec 25Feb 26Apr 26Jun 26Sep 2690
Low 30High 260Average 112
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

0500K1.0M1.5M2.0MOct 25Dec 25Feb 26Apr 26Jun 26Sep 261.4M
Low 1.2MHigh 1.6MAverage 1.4M
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Miles explains

Name searches are the number I trust most. They are down 7%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

No tracked site is on Google’s first page for “ai email marketing tool”; the highest-placed is Klaviyo, at position 15. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai email marketing tool”, then Tranco rank. A measured order, not a ranking.

Site

  • Klaviyo
    Google US
    15
    Tranco
    554
    Move in 41 days
    ▲ 45
    Search visits
    186,997
  • HubSpot
    Google US
    –
    Tranco
    260
    Move in 41 days
    ▲ 3
    Search visits
    2,147,457
  • Mailchimp
    Google US
    –
    Tranco
    777
    Move in 41 days
    ▼ 42
    Search visits
    1,539,004
  • Twilio
    Google US
    –
    Tranco
    1,137
    Move in 41 days
    ▲ 367
    Search visits
    774,155
  • Customer.io
    Google US
    –
    Tranco
    2,063
    Move in 41 days
    ▲ 92
    Search visits
    21,573
  • Constant Contact
    Google US
    –
    Tranco
    2,219
    Move in 41 days
    ▼ 74
    Search visits
    451,941
  • Brevo
    Google US
    –
    Tranco
    3,056
    Move in 41 days
    ▲ 124
    Search visits
    413,793
  • Iterable
    Google US
    –
    Tranco
    3,269
    Move in 41 days
    ▲ 126
    Search visits
    14,830
  • MailerLite
    Google US
    –
    Tranco
    4,220
    Move in 41 days
    ▲ 116
    Search visits
    149,829
  • beehiiv
    Google US
    –
    Tranco
    5,765
    Move in 41 days
    ▲ 393
    Search visits
    221,258
  • SendGrid
    Google US
    –
    Tranco
    6,087
    Move in 41 days
    ▼ 1,043
    Search visits
    61,454
  • GetResponse
    Google US
    –
    Tranco
    7,748
    Move in 41 days
    ▼ 10
    Search visits
    87,212
  • ActiveCampaign
    Google US
    –
    Tranco
    10,832
    Move in 41 days
    ▼ 221
    Search visits
    113,817
  • Campaign Monitor
    Google US
    –
    Tranco
    15,392
    Move in 41 days
    ▼ 751
    Search visits
    83,845
  • Omnisend
    Google US
    –
    Tranco
    25,640
    Move in 41 days
    ▼ 314
    Search visits
    30,942

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 19 sites shown.

Miles explains

No tracked site sits high on Google for “ai email marketing tool”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: Zeta Email (+23%); biggest loss: Brevo (-86%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Up this month

Down this month

Brand demand, since October 2025

Searched more

  • Brevo
    Oct 25
    33,100
    Sep 26
    49,500
    Change
    +49.5%
  • Twilio
    Oct 25
    135,000
    Sep 26
    165,000
    Change
    +22.2%
  • beehiiv
    Oct 25
    22,200
    Sep 26
    27,100
    Change
    +22.1%

Searched less

Source: Google Ads via DataForSEO.

5Where the visitors live

About 24 of every 100 visits come from the United States.

US share of visits
24.2% (15.2% a year ago)
Largest outside the US
India, Canada and United Kingdom
US share of "ai email marketing tool" searches
42%

USShare of visits that come from the US (%)

06.2512.518.7525Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2624.2
Low 12.3High 24.2Average 18
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    974,967
    Share of the measured countries
    49.7%
  • Canada
    Search visits a month
    272,149
    Share of the measured countries
    13.9%
  • United Kingdom
    Search visits a month
    239,573
    Share of the measured countries
    12.2%
  • Brazil
    Search visits a month
    185,219
    Share of the measured countries
    9.4%
  • Australia
    Search visits a month
    100,468
    Share of the measured countries
    5.1%
  • France
    Search visits a month
    98,969
    Share of the measured countries
    5%
  • Germany
    Search visits a month
    92,208
    Share of the measured countries
    4.7%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 24 in every 100 visits. India alone is 49.7% of the countries I measure outside it.

6Links and ratings

The tracked sites had 1,662,295 referring domains between them in October 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 86. HubSpot has the strongest link profile at DR 93.

By Domain Rating (Ahrefs)

By referring domains

Source: DataForSEO and Ahrefs, October 2026.