Is the AI email marketing tool market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinking
- Visits, year on year
- -54%
- Visits, last six months
- -41%
- Name searches vs October 2025
- -7.2%
Every month I add up the Google visits to the 19 AI email marketing tool sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 6.4 million visits. Brevo made most of the move in October 2026: it lost 2,627,033 of the market's 2,890,985 visits; without it, visits to the other sites fell 4.2% on September 2026.
The total hides very different stories: one site grew 69% in a year while another lost 76% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.
AI email marketing tool market demand: key numbers, October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 19 tracked sites. Tap one for the detail below.
- Visits from Google6.4Mvisits-54% vs a year ago
- Name searches, US1.4Msearches-7% vs October 2025
- Top five sites83.7%of visitsfastest grower: Zeta Email
- Expected in November7.3Mvisitslikely 5.2M to 9.3M
- The AI email marketing tool market is shrinking as of October 2026.
- The 19 AI email marketing tool sites RankDude tracks got 6,366,020 visits from Google search in October 2026, 54% fewer visits than in October 2025.
- People in the US searched Google for these sites by name 1,442,990 times in September 2026, 7% fewer searches than in October 2025.
- The five most-visited AI email marketing tool sites get 83.7% of all visits.
- Fastest-growing AI email marketing tool site over the year: Zeta Email, +69% (34.3K to 58.0K visits a month).
- Steepest fall over the year: Omnisend, -76% (129K to 30.9K visits a month).
- Forecast for November 2026: about 7.3M visits, likely between 5.2M and 9.3M.
Source: DataForSEO visit estimates and Google Ads search data, published 2 November 2026 by RankDude.
1.Are more people visiting AI email marketing tool sites than a year ago?
Down 54% on a year ago; down 31% on September 2026
No. The 19 tracked AI email marketing tool sites got 6,366,020 visits from Google search in October 2026. That is 54% fewer visits than in October 2025, and 31% fewer visits than in September 2026.
The highest month of the last two years was February 2025, with 16,935,616 visits; October 2026 is 62% below it. In the US, visits were 1,539,603, down 27% on a year ago.
WorldVisits a month to AI email marketing tool sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
6.4M
-54.0% on a year ago
United States, this month
1.5M
-27.0% on a year ago
Two-year high
17M
February 2025
US share of visits
24.2%
of worldwide visits
Miles explains
Visits are lower than a year ago and lower than in September 2026, so the fall is still going. Name searches fell (-7%), but Google Trends interest in the term rose (+70%). The counted sites are losing ground; that does not mean interest in AI email marketing tool sites is falling.
2.Are people searching for AI email marketing tool sites by name?
Down 7% on October 2025; 1.4M name searches a month in the US
Fewer than before. People in the US searched Google for the names of the counted AI email marketing tool sites 1,442,990 times in September 2026, 7% fewer searches than in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai email marketing tool” itself gets about 110 US searches a month (Google Ads, 12-month average).
USName searches a month for AI email marketing tool sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI email marketing tool sites by name, searches a month
Miles explains
Name searches are down, so fewer people are coming back on purpose. Better Google rankings will not fix that.
3.Which AI email marketing tool sites grew, and which shrank?
The five most-visited sites hold 83.7% of all visits; the ten most-visited hold 95.6%
The five most-visited AI email marketing tool sites get 83.7% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Zeta Email, from 34,270 to 58,004 visits (+69%). Steepest fall: Omnisend, from 128,577 to 30,942 visits (-76%).
Growing fastest, year on year
Zeta Email58.0K visits+69%
Klaviyo187K visits+19%
Source: DataForSEO. Sites with 5,000+ visits a year ago.