AI dating app industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 9 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 273,395 | October 2026; -17.5% year on year, +43.3% month on month |
| Search visits a month, United States | 57,082 | October 2026; -6.4% year on year |
| US share of worldwide search visits | 20.9% | October 2026 |
| Brand-name searches a month, US, all counted brands | 338,170 | September 2026; -17.9% against October 2025 |
| Brand-name searches a month, worldwide | 1,166,030 | September 2026; -9.3% against October 2025 |
| Searches a month for “ai dating app”, US | 3,600 | Google Ads, 12-month average |
| Searches a month for “ai dating app”, worldwide | 6,600 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 9,940 | October 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 98.4% | October 2026 |
| Tracked sites on Google's first page for “ai dating app”, US | 1 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai dating app”, US | 1 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 273,395
- Period and basis
- October 2026; -17.5% year on year, +43.3% month on month
- Search visits a month, United States
- Value
- 57,082
- Period and basis
- October 2026; -6.4% year on year
- US share of worldwide search visits
- Value
- 20.9%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 338,170
- Period and basis
- September 2026; -17.9% against October 2025
- Brand-name searches a month, worldwide
- Value
- 1,166,030
- Period and basis
- September 2026; -9.3% against October 2025
- Searches a month for “ai dating app”, US
- Value
- 3,600
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai dating app”, worldwide
- Value
- 6,600
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 9,940
- Period and basis
- October 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 98.4%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai dating app”, US
- Value
- 1
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai dating app”, US
- Value
- 1
- Period and basis
- October 2026; any position checked
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-18%), and October 2026 was a better month than September 2026 (+43%). ROAST lost more visits on its own than the whole market lost in a year. Without it, visits would be up 1.1% on a year ago instead of down 17.5%. Keeper made most of the move in October 2026: it gained 64,982 of the market's 82,566 visits; without it, visits to the other sites rose 16.6% on September 2026.
WorldVisits a month to AI dating app sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 18% below a year ago, and 64% below the April 2025 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 18% less often than in October 2025 (-18%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 18%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 21 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 21,351 | 47.1% |
| Canada | 6,186 | 13.7% |
| Brazil | 4,942 | 10.9% |
| Germany | 4,836 | 10.7% |
| United Kingdom | 4,212 | 9.3% |
| France | 2,189 | 4.8% |
| Australia | 1,571 | 3.5% |
Country
- India
- Search visits a month
- 21,351
- Share of the measured countries
- 47.1%
- Canada
- Search visits a month
- 6,186
- Share of the measured countries
- 13.7%
- Brazil
- Search visits a month
- 4,942
- Share of the measured countries
- 10.9%
- Germany
- Search visits a month
- 4,836
- Share of the measured countries
- 10.7%
- United Kingdom
- Search visits a month
- 4,212
- Share of the measured countries
- 9.3%
- France
- Search visits a month
- 2,189
- Share of the measured countries
- 4.8%
- Australia
- Search visits a month
- 1,571
- Share of the measured countries
- 3.5%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 21 in every 100 visits. India alone is 47.1% of the countries measured outside it.
5The most-visited sites
Keeper gets the most visits, ROAST is the name people search for most, and RIZZ is the highest-placed tracked site on Google for “ai dating app”, at position 5. The five most-visited sites take 98.4% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 149,576 | |
| 60,116 | |
| 35,992 | |
| 17,844 | |
| 5,478 | |
| 2,773 | |
| 710 | |
| 642 | |
| 264 |
By worldwide search visits
- Visits a month
- 149,576
- Visits a month
- 60,116
- Visits a month
- 35,992
- Visits a month
- 17,844
- Visits a month
- 5,478
- Visits a month
- 2,773
- Visits a month
- 710
- Visits a month
- 642
- Visits a month
- 264
| By US brand-name searches | Searches a month |
|---|---|
| 165,000 | |
| 110,000 | |
| 60,500 | |
| 1,900 | |
| 590 | |
| 90 | |
| 50 | |
| 30 | |
| 10 |
By US brand-name searches
- Searches a month
- 165,000
- Searches a month
- 110,000
- Searches a month
- 60,500
- Searches a month
- 1,900
- Searches a month
- 590
- Searches a month
- 90
- Searches a month
- 50
- Searches a month
- 30
- Searches a month
- 10
Miles explains
The five most-visited sites take 98.4% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was RIZZ (+27%); the steepest fall was at YourMove (-90%). Big swings are usually one site winning or losing one Google ranking.
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 52,164 | 5,478 | -90% | |
| 12,173 | 2,773 | -77% | |
| 96,405 | 35,992 | -63% |
Declining
- A year ago
- 52,164
- Now
- 5,478
- Change
- -90%
- A year ago
- 12,173
- Now
- 2,773
- Change
- -77%
- A year ago
- 96,405
- Now
- 35,992
- Change
- -63%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
