RankDude
Updated 11/02/2026 · next update 12/01/2026

AI calorie counter market, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year
-20%
Visits vs September 2026
-5.7%
Name searches vs October 2025
-15%

Every month I measure Google visits to the 13 AI calorie counter sites I track, and how often people search for them by name. In October 2026 they got about 1.6 million visits, 20% fewer than a year ago and 6% fewer than in September 2026.

Below: who grew fastest (one site is up 13% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking

AI calorie counter market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 1,609,777 visits from Google in October 2026, 20% fewer than a year ago and 6% fewer than in September 2026. MyFitnessPal lost more visits in October 2026 (140,459) than the whole market did (96,740); without it, visits to the other sites rose 4.4% on September 2026.
  • “ai calorie counter” gets about 1,600 US searches a month. People searched the site names 308,120 times in the US in September 2026, 15% less often than in October 2025.
  • No tracked site is on Google’s first page for “ai calorie counter”; the highest is PlateLens, at position 12. MyFitnessPal is the most-visited site.
  • 44.1% of visits came from the US (45.1% a year ago), then United Kingdom, Canada and India. The five most-visited sites took 96.8% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-20%), and October 2026 was a weaker month than September 2026 (-6%). MyFitnessPal lost more visits in October 2026 (140,459) than the whole market did (96,740); without it, visits to the other sites rose 4.4% on September 2026.

Visits, October 2026
1,609,777 (-19.5% on a year ago, -5.7% on September 2026)
US visits
709,716 (-21.2% on a year ago)
24-month peak
2,653,983 in December 2024

WorldVisits a month to AI calorie counter sites, worldwide

01.3M2.5M3.8M5.0MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 261.6M
Low 1.3MHigh 2.7MAverage 2.1M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 20% below a year ago, and 39% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google 15% less often than in October 2025 (-15%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai calorie counter"
1,600 a month in the US, 4,400 worldwide (12-month average)
Name searches, September 2026
308,120 in the US (-14.9% since October 2025), 767,770 worldwide

USSearches a month for "ai calorie counter", United States

06251.3K1.9K2.5KOct 25Dec 25Feb 26Apr 26Jun 26Sep 26880
Low 880High 2.4KAverage 1.5K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

0125K250K375K500KOct 25Dec 25Feb 26Apr 26Jun 26Sep 26308K
Low 294KHigh 484KAverage 353K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Rising next to the term on Google Trends: “cronometer” and “myfitnesspal”.

Miles explains

Name searches are the number I trust most. They are down 15%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.

3Who is on Google's first page

No tracked site is on Google’s first page for “ai calorie counter”; the highest-placed is PlateLens, at position 12. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai calorie counter”, then Tranco rank. A measured order, not a ranking.

Site

  • PlateLens
    Google US
    12
    Tranco
    –
    Move in 41 days
    –
    Search visits
    421
  • CaloriMate
    Google US
    16
    Tranco
    –
    Move in 41 days
    –
    Search visits
    1,227
  • MyFitnessPal
    Google US
    –
    Tranco
    4,506
    Move in 41 days
    ▼ 16
    Search visits
    581,341
  • Lose It!
    Google US
    –
    Tranco
    15,846
    Move in 41 days
    ▲ 3,210
    Search visits
    177,738
  • Cronometer
    Google US
    –
    Tranco
    33,916
    Move in 41 days
    ▲ 2,477
    Search visits
    87,827
  • MyNetDiary
    Google US
    –
    Tranco
    61,722
    Move in 41 days
    ▲ 377
    Search visits
    509,897
  • Cal AI
    Google US
    –
    Tranco
    156,172
    Move in 41 days
    ▼ 1,492
    Search visits
    15,477
  • BitePal
    Google US
    –
    Tranco
    308,157
    Move in 41 days
    ▼ 134,113
    Search visits
    3,772
  • SnapCalorie
    Google US
    –
    Tranco
    318,162
    Move in 41 days
    ▼ 92,354
    Search visits
    201,420
  • MacroFactor
    Google US
    –
    Tranco
    643,976
    Move in 41 days
    ▼ 30,678
    Search visits
    22,336
  • Welling
    Google US
    –
    Tranco
    3,844,153
    Move in 41 days
    ▲ 750,324
    Search visits
    6,927
  • What The Food
    Google US
    –
    Tranco
    –
    Move in 41 days
    –
    Search visits
    1,096
  • CalFix
    Google US
    –
    Tranco
    –
    Move in 41 days
    –
    Search visits
    298

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 13 of 13 sites shown.

Miles explains

No tracked site sits high on Google for “ai calorie counter”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: SnapCalorie (+41%); biggest loss: MacroFactor (-27%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Up this month

  • SnapCalorie
    Sep 26
    143,292
    Oct 26
    201,420
    Change
    +40.6%
  • Cal AI
    Sep 26
    11,733
    Oct 26
    15,477
    Change
    +31.9%
  • MyNetDiary
    Sep 26
    499,256
    Oct 26
    509,897
    Change
    +2.1%

Down this month

Brand demand, since October 2025

Searched less

  • SnapCalorie
    Oct 25
    1,600
    Sep 26
    590
    Change
    -63.1%
  • Lose It!
    Oct 25
    33,100
    Sep 26
    22,200
    Change
    -32.9%
  • BitePal
    Oct 25
    2,400
    Sep 26
    1,900
    Change
    -20.8%
  • Cal AI
    Oct 25
    18,100
    Sep 26
    14,800
    Change
    -18.2%
  • MacroFactor
    Oct 25
    12,100
    Sep 26
    9,900
    Change
    -18.2%
  • Welling
    Oct 25
    4,400
    Sep 26
    3,600
    Change
    -18.2%

Source: Google Ads via DataForSEO.

5Where the visitors live

About 44 of every 100 visits come from the United States.

US share of visits
44.1% (45.1% a year ago)
Largest outside the US
United Kingdom, Canada and India
US share of "ai calorie counter" searches
36%

USShare of visits that come from the US (%)

0255075100Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 2644.1
Low 32.9High 50.4Average 46
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • United Kingdom
    Search visits a month
    119,699
    Share of the measured countries
    28.6%
  • Canada
    Search visits a month
    114,353
    Share of the measured countries
    27.4%
  • India
    Search visits a month
    108,733
    Share of the measured countries
    26%
  • Australia
    Search visits a month
    36,476
    Share of the measured countries
    8.7%
  • Germany
    Search visits a month
    18,630
    Share of the measured countries
    4.5%
  • France
    Search visits a month
    17,525
    Share of the measured countries
    4.2%
  • Brazil
    Search visits a month
    2,573
    Share of the measured countries
    0.6%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 44 in every 100 visits. United Kingdom alone is 28.6% of the countries I measure outside it.

6Links and ratings

The tracked sites had 82,515 referring domains between them in October 2026; this is the first reading, so there is no year-on-year figure yet. The average Domain Rating is 49. MyFitnessPal has the strongest link profile at DR 84.

By Domain Rating (Ahrefs)

By referring domains

Source: DataForSEO and Ahrefs, October 2026.