Is the AI calorie counter market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinking
- Visits, year on year
- -20%
- Visits, last six months
- -34%
- Name searches vs October 2025
- -15%
Every month I add up the Google visits to the 13 AI calorie counter sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 1.6 million visits. MyFitnessPal lost more visits in October 2026 (140,459) than the whole market did (96,740); without it, visits to the other sites rose 4.4% on September 2026.
The total hides very different stories: one site grew 13% in a year while another lost 80% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.
AI calorie counter market demand: key numbers, October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 13 tracked sites. Tap one for the detail below.
- Visits from Google1.6Mvisits-20% vs a year ago
- Name searches, US308Ksearches-15% vs October 2025
- Top five sites96.8%of visitsfastest grower: Cronometer
- Expected in November1.6Mvisitslikely 1.4M to 1.7M
- The AI calorie counter market is shrinking as of October 2026.
- The 13 AI calorie counter sites RankDude tracks got 1,609,777 visits from Google search in October 2026, 20% fewer visits than in October 2025.
- People in the US searched Google for these sites by name 308,120 times in September 2026, 15% fewer searches than in October 2025.
- The five most-visited AI calorie counter sites get 96.8% of all visits.
- Fastest-growing AI calorie counter site over the year: Cronometer, +13% (77.8K to 87.8K visits a month).
- Steepest fall over the year: CaloriMate, -80% (6.1K to 1.2K visits a month).
- Forecast for November 2026: about 1.6M visits, likely between 1.4M and 1.7M.
Source: DataForSEO visit estimates and Google Ads search data, published 2 November 2026 by RankDude.
1.Are more people visiting AI calorie counter sites than a year ago?
Down 20% on a year ago; down 6% on September 2026
No. The 13 tracked AI calorie counter sites got 1,609,777 visits from Google search in October 2026. That is 20% fewer visits than in October 2025, and 6% fewer visits than in September 2026.
The highest month of the last two years was December 2024, with 2,653,983 visits; October 2026 is 39% below it. In the US, visits were 709,716, down 21% on a year ago.
WorldVisits a month to AI calorie counter sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
1.6M
-19.5% on a year ago
United States, this month
710K
-21.2% on a year ago
Two-year high
2.7M
December 2024
US share of visits
44.1%
of worldwide visits
Miles explains
Visits are lower than a year ago. Most of the drop since September 2026 is one site: MyFitnessPal went from 721,800 to 581,341 visits. Without it, the other sites grew 4% on the month. Name searches (-15%) and Google Trends interest in the term (-51%) fell too, so people are less interested, not just finding these sites less often.
2.Are people searching for AI calorie counter sites by name?
Down 15% on October 2025; 308K name searches a month in the US
Fewer than before. People in the US searched Google for the names of the counted AI calorie counter sites 308,120 times in September 2026, 15% fewer searches than in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai calorie counter” itself gets about 1,600 US searches a month (Google Ads, 12-month average).
USName searches a month for AI calorie counter sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI calorie counter sites by name, searches a month
MyFitnessPal165K a month
Cronometer74.0K a month
Lose It!22.2K a month
Cal AI14.8K a month
MyNetDiary14.8K a month
MacroFactor9.9K a month
Miles explains
Name searches are down, so fewer people are coming back on purpose. Better Google rankings will not fix that.
3.Which AI calorie counter sites grew, and which shrank?
The five most-visited sites hold 96.8% of all visits; the ten most-visited hold 99.9%
The five most-visited AI calorie counter sites get 96.8% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Cronometer, from 77,766 to 87,827 visits (+13%). Steepest fall: CaloriMate, from 6,144 to 1,227 visits (-80%).
Growing fastest, year on year
- Cronometer87.8K visits+13%
Falling fastest, year on year
CaloriMate1.2K visits-80%- Cal AI15.5K visits-55%
SnapCalorie201K visits-41%- MyFitnessPal581K visits-24%
- MyNetDiary510K visits-12%
Source: DataForSEO. Sites with 5,000+ visits a year ago.