This market grew 29x. One app took almost all of it.
Google visits to AI phone assistants soared. Allo grabbed nearly every new one, and it wasn't always on top.
Written by Miles Foster, Owner and tester, RankDude. / 2 min read
AI phone assistant sites got about 184,600 visits from Google in September, about 29 times more than a year ago. One app, Allo, brought in 97.9% of all those new visits. But in February, Allo was stuck in second place.
The short version
- 29x: how much the market grew in one year.
- 97.9%: Allo's cut of all new visits over the year.
- 95.4%: Allo's share of September visits from Google.
- Upfirst: led in February, then lost most of its visits.
WorldAI phone assistant visits from Google
Estimated monthly visits from Google, worldwide. Source: RankDude analysis of DataForSEO data.
A record month
AI phone assistant sites got about 184,600 visits from Google in September.
That's the highest month in my data. A year ago, it was about 6,500.
That's up 2,758.8%, or about 29 times more. That's wild.
And most of that jump came in just the last two months. So who did it?
One app, one rocket
Meet Allo. In August, it had about 63,800 visits.
In September, it had about 176,000. That's up 176.1% in one month.
The whole market added about 114,700 visits in September.
Allo added about 112,400 of them. Almost all of it.
Over the full year, Allo brought 97.9% of all new visits.
So has Allo always ruled this market? Nope.
The numbers
- Allo's share of visitsin September
- 95.4%
- Market growth in a yearin 12 months
- 29x
- Allo in one monthAugust to September
- +176.1%
The fallen leader
In February, Upfirst was on top, with about 22,600 visits.
Allo had about 9,300 that month. That's less than half.
Then Upfirst slid. By July, it was down to just 1,362 visits.
Now it has about 3,000. It's still second, but miles behind.
My guess? Allo picked up searches that once went elsewhere. I can't prove that from this data.
So is everyone else just gone?
Life without Allo
Not quite. Take Allo out, and the market still grew 39.1% in September.
Over the year, the rest grew 79.8%. So the others are still moving.
But they're tiny. The top five sites get 99.6% of all visits.
Here's a strange bit. In the US, searches for brand names here fell 34.5% in a year.
More visits, fewer people typing the names. Odd, right?
You can follow every month on my AI phone assistant statistics page.
“Allo isn't winning this market. Right now, Allo is this market.”
How I measured this
Visits are DataForSEO estimates of visits from Google search, worldwide. They are estimates, not people. More in my methodology and on the DataForSEO page.
Source: RankDude analysis of DataForSEO data, September 2026.
On this site
Miles FosterOwner and tester, RankDude. Miles Foster owns RankDude and runs every hands-on test in person: one written procedure per category, the same sample sizes and scoring for every tool in it, with the measurements and screenshots published on each review's full test results.
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