AI video visits fell 17.7%. Americans didn't get the memo.

Worldwide visits from Google fell over a year. US visits and searches grew, and one name led the rush.

Written by Miles Foster, Owner and tester, RankDude.22 October 2026 / 2 min read

AI video generators got 17.7% fewer visits from Google worldwide in a year. In the US, visits went up 6.2%, and name searches rose 9.8%. One name is doing a lot of that pulling, and it is not the most visited site.

The short version

-17.7%: worldwide visits from Google in a year.
+6.2%: US visits, going the other way.
368,000: US searches for Higgsfield in September.
Nearly 5x: Higgsfield's US search jump in a year.

WorldAI video generator visits from Google

Low 15MHigh 29MAverage 23M

Hover, tap, or use the arrow keys to inspect a month

Estimated monthly visits from Google, worldwide, all tracked sites. Source: RankDude analysis of DataForSEO data.

The slow slide

The market peaked in February, at about 29 million visits.

Since then, it has mostly slid. September landed at about 22 million.

That's down 6.2% in one month. It's the lowest month since April 2025.

So where did all those visits go? One site explains a lot.

The Vidnoz hole

A year ago, Vidnoz had about 2.9 million visits from Google.

Now it has about 556,000. That's a drop of 81.1%.

The whole market lost about 4.8 million visits in that year.

Vidnoz alone lost about 2.4 million. That's half the market's drop. Ouch.

But Americans weren't joining the slide. Here's what they did instead.

America's other story

US visits rose to about 1.56 million. That's up 6.2% in a year.

US searches for brand names rose too, by 9.8%, to about 1.31 million.

The US is still small here. It brings only about 7% of visits.

Still, one name stands out in those searches. A lot.

The numbers

Worldwide visits from Googlein 12 months: -17.7%
US brand name searchesin 12 months: +9.8%
Higgsfield US searchesin 12 months: Nearly 5x

The Higgsfield craze

In September, Americans searched for Higgsfield about 368,000 times.

A year ago, it was about 74,000. That's nearly five times more.

It's also nearly double D-ID and HeyGen, at about 201,000 each.

Its visits grew 236.4% in a year, to about 2.16 million.

But here's the odd bit. In September, those visits dipped by about 313,000.

The rest of the race

invideo is still the most visited site, with about 3 million visits.

But its visits fell in September. Its US searches fell too.

Kling AI grew 157.2% in a year, to about 2.1 million.

Wan jumped 578.3%, to about 493,000. That's wild.

You can track every month on my AI video generator statistics page.

“The world got bored of AI video. America just got curious.”
Miles Foster

How I measured this

Visits are DataForSEO estimates of visits from Google search. They are estimates, not people. Name searches are US Google Ads figures.

More in my methodology and on the DataForSEO page.

Source: RankDude analysis of DataForSEO data, September 2026.

On this site

Miles FosterOwner and tester, RankDude. Miles Foster owns RankDude and runs every hands-on test in person: one written procedure per category, the same sample sizes and scoring for every tool in it, with the measurements and screenshots published on each review's full test results.