AI video summarizer industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 9 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 3,396,337 | October 2026; -20.8% year on year, -11.8% month on month |
| Search visits a month, United States | 817,226 | October 2026; -1.4% year on year |
| US share of worldwide search visits | 24.1% | October 2026 |
| Brand-name searches a month, US, all counted brands | 277,500 | September 2026; -16.6% against October 2025 |
| Brand-name searches a month, worldwide | 899,800 | September 2026; -22.6% against October 2025 |
| Searches a month for “ai video summarizer”, US | 5,400 | Google Ads, 12-month average |
| Searches a month for “ai video summarizer”, worldwide | 12,100 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 49,506 | October 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 91.4% | October 2026 |
| Tracked sites on Google's first page for “ai video summarizer”, US | 0 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai video summarizer”, US | 0 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 3,396,337
- Period and basis
- October 2026; -20.8% year on year, -11.8% month on month
- Search visits a month, United States
- Value
- 817,226
- Period and basis
- October 2026; -1.4% year on year
- US share of worldwide search visits
- Value
- 24.1%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 277,500
- Period and basis
- September 2026; -16.6% against October 2025
- Brand-name searches a month, worldwide
- Value
- 899,800
- Period and basis
- September 2026; -22.6% against October 2025
- Searches a month for “ai video summarizer”, US
- Value
- 5,400
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai video summarizer”, worldwide
- Value
- 12,100
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 49,506
- Period and basis
- October 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 91.4%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai video summarizer”, US
- Value
- 0
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai video summarizer”, US
- Value
- 0
- Period and basis
- October 2026; any position checked
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-21%), and October 2026 was a weaker month than September 2026 (-12%). NoteGPT, which takes 65.3% of all the visits, fell in line with the market (-19% on a year ago). NoteGPT lost more visits in October 2026 (555,344) than the whole market did (455,568); without it, visits to the other sites rose 9.3% on September 2026.
WorldVisits a month to AI video summarizer sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 21% below a year ago, and 53% below the April 2026 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 17% less often than in October 2025 (-17%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 17%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 24 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 700,680 | 73.7% |
| Canada | 81,460 | 8.6% |
| United Kingdom | 74,168 | 7.8% |
| Australia | 42,519 | 4.5% |
| Germany | 21,237 | 2.2% |
| Brazil | 17,076 | 1.8% |
| France | 13,227 | 1.4% |
Country
- India
- Search visits a month
- 700,680
- Share of the measured countries
- 73.7%
- Canada
- Search visits a month
- 81,460
- Share of the measured countries
- 8.6%
- United Kingdom
- Search visits a month
- 74,168
- Share of the measured countries
- 7.8%
- Australia
- Search visits a month
- 42,519
- Share of the measured countries
- 4.5%
- Germany
- Search visits a month
- 21,237
- Share of the measured countries
- 2.2%
- Brazil
- Search visits a month
- 17,076
- Share of the measured countries
- 1.8%
- France
- Search visits a month
- 13,227
- Share of the measured countries
- 1.4%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 24 in every 100 visits. India alone is 73.7% of the countries measured outside it.
5The most-visited sites
NoteGPT gets the most visits, Knowt is the name people search for most, and no tracked site ranks on Google for “ai video summarizer”. The five most-visited sites take 91.4% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 2,218,442 | |
| 333,582 | |
| 210,015 | |
| 194,292 | |
| 147,283 | |
| 101,540 | |
| 100,329 | |
| 59,454 | |
| 31,400 |
By worldwide search visits
- Visits a month
- 2,218,442
- Visits a month
- 333,582
- Visits a month
- 210,015
- Visits a month
- 194,292
- Visits a month
- 147,283
- Visits a month
- 101,540
- Visits a month
- 100,329
- Visits a month
- 59,454
- Visits a month
- 31,400
| By US brand-name searches | Searches a month |
|---|---|
| 201,000 | |
| 33,100 | |
| 14,800 | |
| 8,100 | |
| 5,400 | |
| 5,400 | |
| 4,400 | |
| 2,900 | |
| 2,400 |
By US brand-name searches
- Searches a month
- 201,000
- Searches a month
- 33,100
- Searches a month
- 14,800
- Searches a month
- 8,100
- Searches a month
- 5,400
- Searches a month
- 5,400
- Searches a month
- 4,400
- Searches a month
- 2,900
- Searches a month
- 2,400
Miles explains
The five most-visited sites take 91.4% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was Video Highlight (+264%); the steepest fall was at Wordtune (-85%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| 40,481 | 147,283 | +264% | |
| 90,926 | 210,015 | +131% | |
| 27,474 | 59,454 | +116% | |
| 68,275 | 101,540 | +49% |
Growing
- A year ago
- 40,481
- Now
- 147,283
- Change
- +264%
- A year ago
- 90,926
- Now
- 210,015
- Change
- +131%
- A year ago
- 27,474
- Now
- 59,454
- Change
- +116%
- A year ago
- 68,275
- Now
- 101,540
- Change
- +49%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
