RankDude
Updated 11/02/2026 · next update 12/01/2026

Is the AI tools for marketing market growing or shrinking?

Miles FosterOwner and tester, RankDude

The answer▲ Growingbut visits without ChatGPT are down 14% on a year ago

Visits, year on year, without ChatGPT
-14%
Visits, last six months
+35%
Name searches vs October 2025
+3.8%

Every month I add up the Google visits to the 116 AI tools for marketing sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 1.5 billion visits. Much of the year’s change is one site, ChatGPT; without it, visits are down 14% on a year ago.

The total hides very different stories: one site grew 320% in a year while another lost 99.7% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.

AI tools for marketing market demand: key numbers, October 2026

Four numbers for October 2026. Visits mean visits from Google search to the 116 tracked sites. Tap one for the detail below.

  • The AI tools for marketing market is growing as of October 2026, but visits without ChatGPT are down 14% on a year ago.
  • The 116 AI tools for marketing sites RankDude tracks got 1,497,897,562 visits from Google search in October 2026, 68% more visits than in October 2025, or 14% fewer without ChatGPT.
  • People in the US searched Google for these sites by name 171,164,330 times in September 2026, 4% more searches than in October 2025.
  • The five most-visited AI tools for marketing sites get 96.2% of all visits.
  • Fastest-growing AI tools for marketing site over the year: ChatGPT, +320% (219M to 919M visits a month).
  • Steepest fall over the year: Creatopy, -99.7% (332K to 1.1K visits a month).
  • Forecast for November 2026: about 1526M visits, likely between 1404M and 1648M.

Source: DataForSEO visit estimates and Google Ads search data, published 2 November 2026 by RankDude.

1.Are more people visiting AI tools for marketing sites than a year ago?

Up 68% on a year ago; about level with September 2026 (+1%)

Only because of ChatGPT. The 116 tracked AI tools for marketing sites got 1,497,897,562 visits from Google search in October 2026. That is 68% more visits than in October 2025, or 14% fewer without ChatGPT, and about the same as in September 2026.

October 2026 is the highest month of the last two years. In the US, visits were 145,020,410, up 68% on a year ago.

WorldVisits a month to AI tools for marketing sites, worldwide, two years

0500M1000M1500M2000MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 261498M
Low 440MHigh 1498MAverage 940M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Worldwide, this month

1498M

+68.3% on a year ago

United States, this month

145M

+68.2% on a year ago

Two-year high

1498M

October 2026

US share of visits

9.7%

of worldwide visits

Miles explains

More visits than a year ago means new people are still finding AI tools for marketing sites through Google. Most of that growth is one site, ChatGPT; without it, visits are down 14% on a year ago.

2.Are people searching for AI tools for marketing sites by name?

Up 4% on October 2025; 171M name searches a month in the US

Yes, more than before. People in the US searched Google for the names of the counted AI tools for marketing sites 171,164,330 times in September 2026, 4% more searches than in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai tools for marketing” itself gets about 3,600 US searches a month (Google Ads, 12-month average).

USName searches a month for AI tools for marketing sites, US

050M100M150M200MOct 25Dec 25Feb 26Apr 26Jun 26Sep 26171M
Low 124MHigh 171MAverage 158M
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

USMost searched AI tools for marketing sites by name, searches a month

  1. ChatGPT124M a month
  2. Canva30M a month
  3. Claude9.1M a month
  4. Grammarly2.7M a month
  5. Adobe1.2M a month
  6. Shopify1.0M a month

Miles explains

Name searches are up 4%. This number does not change when Google reshuffles its results, so it is the most reliable sign of growth on this page.

3.Which AI tools for marketing sites grew, and which shrank?

The five most-visited sites hold 96.2% of all visits; the ten most-visited hold 98.5%

The five most-visited AI tools for marketing sites get 96.2% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: ChatGPT, from 218,778,485 to 918,686,520 visits (+320%). Steepest fall: Creatopy, from 332,009 to 1,145 visits (-99.7%).

Growing fastest, year on year

  1. ChatGPT919M visits+320%
  2. Claude29M visits+319%
  3. Higgsfield1.9M visits+177%
  4. The Influencer AI15.4K visits+168%
  5. WordLift Product Description Generator19.4K visits+108%

Falling fastest, year on year

  1. Creatopy1.1K visits-99.7%
  2. Writesonic25.7K visits-95%
  3. Designs.ai32.6K visits-94%
  4. getimg.ai139K visits-85%
  5. Rytr13.1K visits-85%

Source: DataForSEO. Sites with 5,000+ visits a year ago.