Is the AI tools for business market growing or shrinking?
Miles FosterOwner and tester, RankDude
The answer▼ Shrinking
- Visits, year on year
- -14%
- Visits, last six months
- -17%
- Name searches vs October 2025
- -0.4%
Every month I add up the Google visits to the 27 AI tools for business sites I track (DataForSEO estimates) and how often people in the US search for them by name (Google Ads). In October 2026 they got about 239 million visits. Canva alone takes 92.7% of the visits, so the totals mostly follow it. Without it, visits would be down 64.4% on a year ago instead of down 14.4%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (11,279,728); without it, visits to the other sites fell 9.2% on September 2026.
The total hides very different stories: one site grew 16% in a year while another lost 99% of its visits. See who grew and who shrank, the visits month by month and the name searches, plus what I expect for November 2026.
AI tools for business market demand: key numbers, October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 27 tracked sites. Tap one for the detail below.
- Visits from Google239Mvisits-14% vs a year ago
- Name searches, US33Msearches-0.4% vs October 2025
- Top five sites98.8%of visitsfastest grower: Design.com
- Expected in November237Mvisitslikely 218M to 256M
- The AI tools for business market is shrinking as of October 2026.
- The 27 AI tools for business sites RankDude tracks got 238,905,008 visits from Google search in October 2026, 14% fewer visits than in October 2025.
- People in the US searched Google for these sites by name 32,521,240 times in September 2026, about the same as in October 2025.
- The five most-visited AI tools for business sites get 98.8% of all visits.
- Fastest-growing AI tools for business site over the year: Design.com, +16% (1.9M to 2.2M visits a month).
- Steepest fall over the year: Name Fatso, -99% (137K to 1.4K visits a month).
- Forecast for November 2026: about 237M visits, likely between 218M and 256M.
Source: DataForSEO visit estimates and Google Ads search data, published 2 November 2026 by RankDude.
1.Are more people visiting AI tools for business sites than a year ago?
Down 14% on a year ago; up 5% on September 2026
No. The 27 tracked AI tools for business sites got 238,905,008 visits from Google search in October 2026. That is 14% fewer visits than in October 2025, and 5% more visits than in September 2026.
The highest month of the last two years was December 2024, with 299,007,275 visits; October 2026 is 20% below it. In the US, visits were 24,447,378, up 21% on a year ago.
WorldVisits a month to AI tools for business sites, worldwide, two years
Source: DataForSEO, Google search visits, all tracked sites.
Worldwide, this month
239M
-14.4% on a year ago
United States, this month
24M
+20.6% on a year ago
Two-year high
299M
December 2024
US share of visits
10.2%
of worldwide visits
Miles explains
Visits are lower than a year ago, but the fall looks like it has stopped: October 2026 was up on September 2026. Google Trends interest in the term fell (-71%), but name searches did not, so some interest has cooled.
2.Are people searching for AI tools for business sites by name?
About level with October 2025 (-0.4%); 33M name searches a month in the US
About as many as before. People in the US searched Google for the names of the counted AI tools for business sites 32,521,240 times in September 2026, about the same as in October 2025. Someone who searches a site’s name already knows it, so this is the clearest sign of people coming back on purpose. The term “ai tools for business” itself gets about 2,400 US searches a month (Google Ads, 12-month average).
USName searches a month for AI tools for business sites, US
Source: Google Ads via DataForSEO, to September 2026.
USMost searched AI tools for business sites by name, searches a month
Miles explains
Name searches are level, so the regular users are still there.
3.Which AI tools for business sites grew, and which shrank?
The five most-visited sites hold 98.8% of all visits; the ten most-visited hold 99.8%
The five most-visited AI tools for business sites get 98.8% of all visits, so one of them winning or losing a big Google ranking moves the whole total. Fastest grower over the year: Design.com, from 1,890,221 to 2,199,394 visits (+16%). Steepest fall: Name Fatso, from 136,949 to 1,408 visits (-99%).
Growing fastest, year on year
Design.com2.2M visits+16%
LivePlan41.5K visits+10%
Falling fastest, year on year
Name Fatso1.4K visits-99%
Zarla5.8K visits-91%
Namify3.3K visits-85%
LOGO.com550K visits-80%
Looka513K visits-77%
Source: DataForSEO. Sites with 5,000+ visits a year ago.