AI symptom checker industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 5 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 88,999,817 | October 2026; +6.3% year on year, +2.6% month on month |
| Search visits a month, United States | 29,011,624 | October 2026; +9.6% year on year |
| US share of worldwide search visits | 32.6% | October 2026 |
| Brand-name searches a month, US, all counted brands | 3,310 | September 2026; -30.8% against October 2025 |
| Brand-name searches a month, worldwide | 20,200 | September 2026; -33.8% against October 2025 |
| Searches a month for “ai symptom checker”, US | 1,600 | Google Ads, 12-month average |
| Searches a month for “ai symptom checker”, worldwide | 2,900 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 420,105 | October 2026; first reading, no year-on-year figure yet |
| Tracked sites on Google's first page for “ai symptom checker”, US | 1 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai symptom checker”, US | 2 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 88,999,817
- Period and basis
- October 2026; +6.3% year on year, +2.6% month on month
- Search visits a month, United States
- Value
- 29,011,624
- Period and basis
- October 2026; +9.6% year on year
- US share of worldwide search visits
- Value
- 32.6%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 3,310
- Period and basis
- September 2026; -30.8% against October 2025
- Brand-name searches a month, worldwide
- Value
- 20,200
- Period and basis
- September 2026; -33.8% against October 2025
- Searches a month for “ai symptom checker”, US
- Value
- 1,600
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai symptom checker”, worldwide
- Value
- 2,900
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 420,105
- Period and basis
- October 2026; first reading, no year-on-year figure yet
- Tracked sites on Google's first page for “ai symptom checker”, US
- Value
- 1
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai symptom checker”, US
- Value
- 2
- Period and basis
- October 2026; any position checked
2How many people visited
In plain words: These sites got more visits from Google than a year ago (+6%), and October 2026 was about the same as September 2026 (+3%). Mayo Clinic Symptom Checker, which takes 96.1% of all the visits, accounts for most of the rise (50% of it). Without it, visits would be up 316.3% on a year ago instead of up 6.3%.
WorldVisits a month to AI symptom checker sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 6% above a year ago, and 20% below the January 2025 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 31% less often than in October 2025 (-31%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 31%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 33 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 11,383,474 | 50% |
| Canada | 5,085,321 | 22.3% |
| United Kingdom | 3,685,684 | 16.2% |
| Australia | 2,188,632 | 9.6% |
| Germany | 203,530 | 0.9% |
| Brazil | 132,716 | 0.6% |
| France | 102,958 | 0.5% |
Country
- India
- Search visits a month
- 11,383,474
- Share of the measured countries
- 50%
- Canada
- Search visits a month
- 5,085,321
- Share of the measured countries
- 22.3%
- United Kingdom
- Search visits a month
- 3,685,684
- Share of the measured countries
- 16.2%
- Australia
- Search visits a month
- 2,188,632
- Share of the measured countries
- 9.6%
- Germany
- Search visits a month
- 203,530
- Share of the measured countries
- 0.9%
- Brazil
- Search visits a month
- 132,716
- Share of the measured countries
- 0.6%
- France
- Search visits a month
- 102,958
- Share of the measured countries
- 0.5%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 33 in every 100 visits. India alone is 50% of the countries measured outside it.
5The most-visited sites
Mayo Clinic Symptom Checker gets the most visits, Ada is the name people search for most, and Isabel Symptom Checker is the highest-placed tracked site on Google for “ai symptom checker”, at position 2.
| By worldwide search visits | Visits a month |
|---|---|
| 85,518,327 | |
| 3,021,609 | |
| 415,016 | |
| 23,959 | |
| 20,906 |
By worldwide search visits
- Visits a month
- 85,518,327
- Visits a month
- 3,021,609
- Visits a month
- 415,016
- Visits a month
- 23,959
- Visits a month
- 20,906
| By US brand-name searches | Searches a month |
|---|---|
| 1,000 | |
| 1,000 | |
| 720 | |
| 590 |
By US brand-name searches
- Searches a month
- 1,000
- Searches a month
- 1,000
- Searches a month
- 720
- Searches a month
- 590
6Who grew and who shrank
The fastest grower in a year was Ubie (+1841%); the steepest fall was at Ada (-34%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| 155,673 | 3,021,609 | +1841% | |
| 82,857,163 | 85,518,327 | +3% |
Growing
- A year ago
- 155,673
- Now
- 3,021,609
- Change
- +1841%
- A year ago
- 82,857,163
- Now
- 85,518,327
- Change
- +3%
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 627,001 | 415,016 | -34% | |
| 32,687 | 23,959 | -27% | |
| 21,005 | 20,906 | -1% |
Declining
- A year ago
- 627,001
- Now
- 415,016
- Change
- -34%
- A year ago
- 32,687
- Now
- 23,959
- Change
- -27%
- A year ago
- 21,005
- Now
- 20,906
- Change
- -1%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
