AI skin analysis tool industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 7 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 1,793 | October 2026; +36.9% year on year, +46.6% month on month |
| Search visits a month, United States | 348 | October 2026; -24.3% year on year |
| US share of worldwide search visits | 19.4% | October 2026 |
| Searches a month for “ai skin analysis”, US | 880 | Google Ads, 12-month average |
| Searches a month for “ai skin analysis”, worldwide | 3,600 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 1,701 | October 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 99% | October 2026 |
| Tracked sites on Google's first page for “ai skin analysis”, US | 0 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai skin analysis”, US | 0 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 1,793
- Period and basis
- October 2026; +36.9% year on year, +46.6% month on month
- Search visits a month, United States
- Value
- 348
- Period and basis
- October 2026; -24.3% year on year
- US share of worldwide search visits
- Value
- 19.4%
- Period and basis
- October 2026
- Searches a month for “ai skin analysis”, US
- Value
- 880
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai skin analysis”, worldwide
- Value
- 3,600
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 1,701
- Period and basis
- October 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 99%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai skin analysis”, US
- Value
- 0
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai skin analysis”, US
- Value
- 0
- Period and basis
- October 2026; any position checked
Brand-name searches leave out Glow Log and Oyster: the name is shared with an ordinary word or another product.
2How many people visited
In plain words: These sites got more visits from Google than a year ago (+37%), and October 2026 was a better month than September 2026 (+47%). SkinPal AI, which takes 44.2% of all the visits, gained more visits on its own than the whole market gained in a year. Without it, visits would be down 23.4% on a year ago instead of up 36.9%. SkinPal AI made most of the move in October 2026: it gained 527 of the market's 570 visits; without it, visits to the other sites rose 4.5% on September 2026.
WorldVisits a month to AI skin analysis tool sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 37% above a year ago, and 43% below the June 2025 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
There is no name-search total this month, so visits are the measure I lean on here.
4Where the visitors live
About 19 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 766 | 71.1% |
| United Kingdom | 101 | 9.4% |
| Canada | 67 | 6.2% |
| France | 66 | 6.1% |
| Australia | 45 | 4.2% |
| Germany | 30 | 2.8% |
| Brazil | 3 | 0.3% |
Country
- India
- Search visits a month
- 766
- Share of the measured countries
- 71.1%
- United Kingdom
- Search visits a month
- 101
- Share of the measured countries
- 9.4%
- Canada
- Search visits a month
- 67
- Share of the measured countries
- 6.2%
- France
- Search visits a month
- 66
- Share of the measured countries
- 6.1%
- Australia
- Search visits a month
- 45
- Share of the measured countries
- 4.2%
- Germany
- Search visits a month
- 30
- Share of the measured countries
- 2.8%
- Brazil
- Search visits a month
- 3
- Share of the measured countries
- 0.3%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 19 in every 100 visits. India alone is 71.1% of the countries measured outside it.
5The most-visited sites
SkinPal AI gets the most visits, Haut.ai is the name people search for most, and no tracked site ranks on Google for “ai skin analysis”. The five most-visited sites take 99% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 792 | |
| 678 | |
| 196 | |
| 87 | |
| 22 | |
| 12 | |
| 6 |
By worldwide search visits
- Visits a month
- 792
- Visits a month
- 678
- Visits a month
- 196
- Visits a month
- 87
- Visits a month
- 22
- Visits a month
- 12
- Visits a month
- 6
| By US brand-name searches | Searches a month |
|---|---|
| 170 | |
| 70 | |
| 30 | |
| 10 |
By US brand-name searches
- Searches a month
- 170
- Searches a month
- 70
- Searches a month
- 30
- Searches a month
- 10
Miles explains
The five most-visited sites take 99% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
No tracked site with at least 5,000 visits a year ago grew; none fell. Big swings are usually one site winning or losing one Google ranking.
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
