AI sales automation industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 26 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 1,226,781 | October 2026; -45.7% year on year, -2.8% month on month |
| Search visits a month, United States | 403,230 | October 2026; -43.2% year on year |
| US share of worldwide search visits | 32.9% | October 2026 |
| Brand-name searches a month, US, all counted brands | 110,080 | September 2026; -18.5% against October 2025 |
| Brand-name searches a month, worldwide | 596,240 | September 2026; -0.2% against October 2025 |
| Searches a month for “ai sales automation”, US | 260 | Google Ads, 12-month average |
| Searches a month for “ai sales automation”, worldwide | 720 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 124,314 | October 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 70.6% | October 2026 |
| Share held by the ten most-visited sites | 85.5% | October 2026 |
| Tracked sites on Google's first page for “ai sales automation”, US | 1 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai sales automation”, US | 1 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 1,226,781
- Period and basis
- October 2026; -45.7% year on year, -2.8% month on month
- Search visits a month, United States
- Value
- 403,230
- Period and basis
- October 2026; -43.2% year on year
- US share of worldwide search visits
- Value
- 32.9%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 110,080
- Period and basis
- September 2026; -18.5% against October 2025
- Brand-name searches a month, worldwide
- Value
- 596,240
- Period and basis
- September 2026; -0.2% against October 2025
- Searches a month for “ai sales automation”, US
- Value
- 260
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai sales automation”, worldwide
- Value
- 720
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 124,314
- Period and basis
- October 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 70.6%
- Period and basis
- October 2026
- Share held by the ten most-visited sites
- Value
- 85.5%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai sales automation”, US
- Value
- 1
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai sales automation”, US
- Value
- 1
- Period and basis
- October 2026; any position checked
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-46%), and October 2026 was about the same as September 2026 (-3%).
WorldVisits a month to AI sales automation sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 46% below a year ago, and 61% below the January 2025 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 19% less often than in October 2025 (-19%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 19%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 33 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 291,277 | 69.4% |
| United Kingdom | 46,392 | 11% |
| Canada | 37,022 | 8.8% |
| France | 15,280 | 3.6% |
| Brazil | 11,567 | 2.8% |
| Germany | 9,492 | 2.3% |
| Australia | 8,965 | 2.1% |
Country
- India
- Search visits a month
- 291,277
- Share of the measured countries
- 69.4%
- United Kingdom
- Search visits a month
- 46,392
- Share of the measured countries
- 11%
- Canada
- Search visits a month
- 37,022
- Share of the measured countries
- 8.8%
- France
- Search visits a month
- 15,280
- Share of the measured countries
- 3.6%
- Brazil
- Search visits a month
- 11,567
- Share of the measured countries
- 2.8%
- Germany
- Search visits a month
- 9,492
- Share of the measured countries
- 2.3%
- Australia
- Search visits a month
- 8,965
- Share of the measured countries
- 2.1%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 33 in every 100 visits. India alone is 69.4% of the countries measured outside it.
5The most-visited sites
Apollo.io gets the most visits, Apollo.io is the name people search for most, and Salesforge holds Google’s first position for “ai sales automation”. The five most-visited sites take 70.6% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 278,254 | |
| 223,011 | |
| 160,684 | |
| 121,359 | |
| 82,657 | |
| 48,810 | |
| 36,225 | |
| 34,703 | |
| 33,657 | |
| 28,939 |
By worldwide search visits
Apollo.io- Visits a month
- 278,254
Seamless.AI- Visits a month
- 223,011
Clay- Visits a month
- 160,684
Salesforge- Visits a month
- 121,359
Instantly- Visits a month
- 82,657
Phantombuster- Visits a month
- 48,810
Clodura- Visits a month
- 36,225
Salesloft- Visits a month
- 34,703
Cognism- Visits a month
- 33,657
Reply.io- Visits a month
- 28,939
| By US brand-name searches | Searches a month |
|---|---|
| 40,500 | |
| 18,100 | |
| 9,900 | |
| 8,100 | |
| 6,600 | |
| 4,400 | |
| 3,600 | |
| 3,600 | |
| 2,400 | |
| 2,400 |
By US brand-name searches
Apollo.io- Searches a month
- 40,500
Salesloft- Searches a month
- 18,100
Seamless.AI- Searches a month
- 9,900
Instantly- Searches a month
- 8,100
Smartlead- Searches a month
- 6,600
lemlist- Searches a month
- 4,400
Amplemarket- Searches a month
- 3,600
Phantombuster- Searches a month
- 3,600
Bardeen- Searches a month
- 2,400
Cognism- Searches a month
- 2,400
Miles explains
The five most-visited sites take 70.6% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was Salesforge (+329%); the steepest fall was at Bardeen (-74%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| 28,282 | 121,359 | +329% |
Growing
Salesforge- A year ago
- 28,282
- Now
- 121,359
- Change
- +329%
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 99,166 | 25,659 | -74% | |
| 618,490 | 160,684 | -74% | |
| 44,979 | 12,230 | -73% | |
| 123,044 | 36,225 | -71% | |
| 74,222 | 21,829 | -71% | |
| 110,034 | 34,703 | -69% | |
| 72,120 | 26,187 | -64% | |
| 29,050 | 11,343 | -61% |
Declining
Bardeen- A year ago
- 99,166
- Now
- 25,659
- Change
- -74%
Clay- A year ago
- 618,490
- Now
- 160,684
- Change
- -74%
Smartlead- A year ago
- 44,979
- Now
- 12,230
- Change
- -73%
Clodura- A year ago
- 123,044
- Now
- 36,225
- Change
- -71%
Nooks- A year ago
- 74,222
- Now
- 21,829
- Change
- -71%
Salesloft- A year ago
- 110,034
- Now
- 34,703
- Change
- -69%
lemlist- A year ago
- 72,120
- Now
- 26,187
- Change
- -64%
Outreach- A year ago
- 29,050
- Now
- 11,343
- Change
- -61%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
All monthly reports
- October 2026
- September 2026
