AI paraphrasing tool industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 8 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 25,798,634 | October 2026; -32.9% year on year, -8.7% month on month |
| Search visits a month, United States | 5,335,254 | October 2026; -13.1% year on year |
| US share of worldwide search visits | 20.7% | October 2026 |
| Brand-name searches a month, US, all counted brands | 2,750,670 | September 2026; -33.2% against October 2025 |
| Brand-name searches a month, worldwide | 5,155,020 | September 2026; -33.7% against October 2025 |
| Searches a month for “ai paraphrasing tool”, US | 1,600 | Google Ads, 12-month average |
| Searches a month for “ai paraphrasing tool”, worldwide | 12,100 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 130,036 | October 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 99.6% | October 2026 |
| Tracked sites on Google's first page for “ai paraphrasing tool”, US | 0 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai paraphrasing tool”, US | 1 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 25,798,634
- Period and basis
- October 2026; -32.9% year on year, -8.7% month on month
- Search visits a month, United States
- Value
- 5,335,254
- Period and basis
- October 2026; -13.1% year on year
- US share of worldwide search visits
- Value
- 20.7%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 2,750,670
- Period and basis
- September 2026; -33.2% against October 2025
- Brand-name searches a month, worldwide
- Value
- 5,155,020
- Period and basis
- September 2026; -33.7% against October 2025
- Searches a month for “ai paraphrasing tool”, US
- Value
- 1,600
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai paraphrasing tool”, worldwide
- Value
- 12,100
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 130,036
- Period and basis
- October 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 99.6%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai paraphrasing tool”, US
- Value
- 0
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai paraphrasing tool”, US
- Value
- 1
- Period and basis
- October 2026; any position checked
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-33%), and October 2026 was a weaker month than September 2026 (-9%). Grammarly, which takes 84.7% of all the visits, accounts for most of the fall (69% of it). Without it, visits would be down 49.8% on a year ago instead of down 32.9%. Grammarly made most of the move in October 2026: it lost 1,803,551 of the market's 2,450,698 visits; without it, visits to the other sites fell 14.1% on September 2026.
WorldVisits a month to AI paraphrasing tool sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 33% below a year ago, and 39% below the January 2026 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 33% less often than in October 2025 (-33%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 33%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 21 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 3,999,915 | 65.5% |
| United Kingdom | 803,695 | 13.2% |
| Canada | 691,013 | 11.3% |
| Australia | 380,141 | 6.2% |
| France | 92,885 | 1.5% |
| Germany | 79,902 | 1.3% |
| Brazil | 59,292 | 1% |
Country
- India
- Search visits a month
- 3,999,915
- Share of the measured countries
- 65.5%
- United Kingdom
- Search visits a month
- 803,695
- Share of the measured countries
- 13.2%
- Canada
- Search visits a month
- 691,013
- Share of the measured countries
- 11.3%
- Australia
- Search visits a month
- 380,141
- Share of the measured countries
- 6.2%
- France
- Search visits a month
- 92,885
- Share of the measured countries
- 1.5%
- Germany
- Search visits a month
- 79,902
- Share of the measured countries
- 1.3%
- Brazil
- Search visits a month
- 59,292
- Share of the measured countries
- 1%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 21 in every 100 visits. India alone is 65.5% of the countries measured outside it.
5The most-visited sites
Grammarly gets the most visits, Grammarly is the name people search for most, and Paraphrasingtool.ai is the highest-placed tracked site on Google for “ai paraphrasing tool”, at position 17. The five most-visited sites take 99.6% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 21,845,704 | |
| 2,456,452 | |
| 766,814 | |
| 538,908 | |
| 100,329 | |
| 54,571 | |
| 35,856 | |
| 0 |
By worldwide search visits
- Visits a month
- 21,845,704
- Visits a month
- 2,456,452
- Visits a month
- 766,814
- Visits a month
- 538,908
- Visits a month
- 100,329
- Visits a month
- 54,571
- Visits a month
- 35,856
- Visits a month
- 0
| By US brand-name searches | Searches a month |
|---|---|
| 2,740,000 | |
| 8,100 | |
| 720 | |
| 720 | |
| 590 | |
| 320 | |
| 210 | |
| 10 |
By US brand-name searches
- Searches a month
- 2,740,000
- Searches a month
- 8,100
- Searches a month
- 720
- Searches a month
- 720
- Searches a month
- 590
- Searches a month
- 320
- Searches a month
- 210
- Searches a month
- 10
Miles explains
The five most-visited sites take 99.6% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
No tracked site with at least 5,000 visits a year ago grew; the steepest fall was at Rephrase.info (-100%). Big swings are usually one site winning or losing one Google ranking.
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 101,096 | 0 | -100% | |
| 667,095 | 100,329 | -85% | |
| 115,121 | 35,856 | -69% | |
| 171,441 | 54,571 | -68% | |
| 1,509,757 | 538,908 | -64% | |
| 4,368,056 | 2,456,452 | -44% | |
| 30,585,687 | 21,845,704 | -29% | |
| 946,595 | 766,814 | -19% |
Declining
- A year ago
- 101,096
- Now
- 0
- Change
- -100%
- A year ago
- 667,095
- Now
- 100,329
- Change
- -85%
- A year ago
- 115,121
- Now
- 35,856
- Change
- -69%
- A year ago
- 171,441
- Now
- 54,571
- Change
- -68%
- A year ago
- 1,509,757
- Now
- 538,908
- Change
- -64%
- A year ago
- 4,368,056
- Now
- 2,456,452
- Change
- -44%
- A year ago
- 30,585,687
- Now
- 21,845,704
- Change
- -29%
- A year ago
- 946,595
- Now
- 766,814
- Change
- -19%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
