AI icon generator industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 9 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 4,853,994 | October 2026; -96.9% year on year, -28.9% month on month |
| Search visits a month, United States | 288,607 | October 2026; -98.1% year on year |
| US share of worldwide search visits | 5.9% | October 2026 |
| Brand-name searches a month, US, all counted brands | 45,340 | September 2026; -53.0% against October 2025 |
| Brand-name searches a month, worldwide | 653,550 | September 2026; -52.4% against October 2025 |
| Searches a month for “ai icon generator”, US | 880 | Google Ads, 12-month average |
| Searches a month for “ai icon generator”, worldwide | 4,400 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 444,107 | October 2026; +516.8% year on year |
| Share of worldwide visits held by the five most-visited sites | 98.7% | October 2026 |
| Tracked sites on Google's first page for “ai icon generator”, US | 1 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai icon generator”, US | 2 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 4,853,994
- Period and basis
- October 2026; -96.9% year on year, -28.9% month on month
- Search visits a month, United States
- Value
- 288,607
- Period and basis
- October 2026; -98.1% year on year
- US share of worldwide search visits
- Value
- 5.9%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 45,340
- Period and basis
- September 2026; -53.0% against October 2025
- Brand-name searches a month, worldwide
- Value
- 653,550
- Period and basis
- September 2026; -52.4% against October 2025
- Searches a month for “ai icon generator”, US
- Value
- 880
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai icon generator”, worldwide
- Value
- 4,400
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 444,107
- Period and basis
- October 2026; +516.8% year on year
- Share of worldwide visits held by the five most-visited sites
- Value
- 98.7%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai icon generator”, US
- Value
- 1
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai icon generator”, US
- Value
- 2
- Period and basis
- October 2026; any position checked
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-97%), and October 2026 was a weaker month than September 2026 (-29%). Fotor alone takes 66.5% of the visits, so the totals mostly follow it.
WorldVisits a month to AI icon generator sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 97% below a year ago, and 98% below the April 2026 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 53% less often than in October 2025 (-53%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 53%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 6 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 1,270,803 | 73.6% |
| Brazil | 245,194 | 14.2% |
| Germany | 61,998 | 3.6% |
| Canada | 49,199 | 2.8% |
| United Kingdom | 46,913 | 2.7% |
| France | 36,647 | 2.1% |
| Australia | 16,693 | 1% |
Country
- India
- Search visits a month
- 1,270,803
- Share of the measured countries
- 73.6%
- Brazil
- Search visits a month
- 245,194
- Share of the measured countries
- 14.2%
- Germany
- Search visits a month
- 61,998
- Share of the measured countries
- 3.6%
- Canada
- Search visits a month
- 49,199
- Share of the measured countries
- 2.8%
- United Kingdom
- Search visits a month
- 46,913
- Share of the measured countries
- 2.7%
- France
- Search visits a month
- 36,647
- Share of the measured countries
- 2.1%
- Australia
- Search visits a month
- 16,693
- Share of the measured countries
- 1%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 6 in every 100 visits. India alone is 73.6% of the countries measured outside it.
5The most-visited sites
Fotor gets the most visits, Fotor is the name people search for most, and Recraft holds Google’s first position for “ai icon generator”. The five most-visited sites take 98.7% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 3,228,635 | |
| 684,249 | |
| 355,555 | |
| 334,913 | |
| 186,777 | |
| 41,928 | |
| 18,075 | |
| 2,269 | |
| 1,593 |
Miles explains
The five most-visited sites take 98.7% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was Pixazo (+550%); the steepest fall was at Magnific (-99.5%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| 6,453 | 41,928 | +550% |
Growing
- A year ago
- 6,453
- Now
- 41,928
- Change
- +550%
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 141,502,074 | 684,249 | -99.5% | |
| 1,400,863 | 355,555 | -75% | |
| 10,893,235 | 3,228,635 | -70% | |
| 636,455 | 334,913 | -47% | |
| 321,982 | 186,777 | -42% |
Declining
- A year ago
- 141,502,074
- Now
- 684,249
- Change
- -99.5%
- A year ago
- 1,400,863
- Now
- 355,555
- Change
- -75%
- A year ago
- 10,893,235
- Now
- 3,228,635
- Change
- -70%
- A year ago
- 636,455
- Now
- 334,913
- Change
- -47%
- A year ago
- 321,982
- Now
- 186,777
- Change
- -42%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
