AI data visualization tool industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 9 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 2,500,668 | October 2026; -37.6% year on year, +5.3% month on month |
| Search visits a month, United States | 277,489 | October 2026; -41.4% year on year |
| US share of worldwide search visits | 11.1% | October 2026 |
| Brand-name searches a month, US, all counted brands | 352,600 | September 2026; -12.3% against October 2025 |
| Brand-name searches a month, worldwide | 1,234,610 | September 2026; -20.5% against October 2025 |
| Searches a month for “ai data visualization tool”, US | 10 | Google Ads, 12-month average |
| Searches a month for “ai data visualization tool”, worldwide | – | not published this month; see the note under the table |
| Referring domains, all tracked sites | 237,047 | October 2026 (8 of 9 sites measured); first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 94.9% | October 2026 |
| Tracked sites on Google's first page for “ai data visualization tool”, US | 0 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai data visualization tool”, US | 0 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 2,500,668
- Period and basis
- October 2026; -37.6% year on year, +5.3% month on month
- Search visits a month, United States
- Value
- 277,489
- Period and basis
- October 2026; -41.4% year on year
- US share of worldwide search visits
- Value
- 11.1%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 352,600
- Period and basis
- September 2026; -12.3% against October 2025
- Brand-name searches a month, worldwide
- Value
- 1,234,610
- Period and basis
- September 2026; -20.5% against October 2025
- Searches a month for “ai data visualization tool”, US
- Value
- 10
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai data visualization tool”, worldwide
- Value
- –
- Period and basis
- not published this month; see the note under the table
- Referring domains, all tracked sites
- Value
- 237,047
- Period and basis
- October 2026 (8 of 9 sites measured); first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 94.9%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai data visualization tool”, US
- Value
- 0
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai data visualization tool”, US
- Value
- 0
- Period and basis
- October 2026; any position checked
Google Ads put worldwide searches for "ai data visualization tool" at or below the US and the other countries added up, so the worldwide figure is not used.
Brand-name searches leave out Polymer: the name is shared with an ordinary word or another product.
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-38%), and October 2026 was a better month than September 2026 (+5%). Julius AI lost more visits on its own than the whole market lost in a year. Without it, visits would be up 2.8% on a year ago instead of down 37.6%. Infogram gained more visits in October 2026 (156,354) than the whole market did (124,912); without it, visits to the other sites fell 1.6% on September 2026.
WorldVisits a month to AI data visualization tool sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 38% below a year ago, and 54% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 12% less often than in October 2025 (-12%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 12%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 11 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 357,383 | 64.7% |
| Canada | 54,384 | 9.8% |
| United Kingdom | 41,525 | 7.5% |
| France | 31,690 | 5.7% |
| Brazil | 24,669 | 4.5% |
| Germany | 23,305 | 4.2% |
| Australia | 19,809 | 3.6% |
Country
- India
- Search visits a month
- 357,383
- Share of the measured countries
- 64.7%
- Canada
- Search visits a month
- 54,384
- Share of the measured countries
- 9.8%
- United Kingdom
- Search visits a month
- 41,525
- Share of the measured countries
- 7.5%
- France
- Search visits a month
- 31,690
- Share of the measured countries
- 5.7%
- Brazil
- Search visits a month
- 24,669
- Share of the measured countries
- 4.5%
- Germany
- Search visits a month
- 23,305
- Share of the measured countries
- 4.2%
- Australia
- Search visits a month
- 19,809
- Share of the measured countries
- 3.6%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 11 in every 100 visits. India alone is 64.7% of the countries measured outside it.
5The most-visited sites
Tableau gets the most visits, Domo is the name people search for most, and no tracked site ranks on Google for “ai data visualization tool”. The five most-visited sites take 94.9% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 1,140,714 | |
| 598,147 | |
| 305,973 | |
| 190,762 | |
| 136,445 | |
| 95,117 | |
| 19,479 | |
| 11,548 | |
| 2,483 |
By worldwide search visits
- Visits a month
- 1,140,714
- Visits a month
- 598,147
- Visits a month
- 305,973
- Visits a month
- 190,762
- Visits a month
- 136,445
- Visits a month
- 95,117
- Visits a month
- 19,479
- Visits a month
- 11,548
- Visits a month
- 2,483
| By US brand-name searches | Searches a month |
|---|---|
| 165,000 | |
| 135,000 | |
| 33,100 | |
| 6,600 | |
| 6,600 | |
| 4,400 | |
| 1,900 | |
| 0 |
By US brand-name searches
- Searches a month
- 165,000
- Searches a month
- 135,000
- Searches a month
- 33,100
- Searches a month
- 6,600
- Searches a month
- 6,600
- Searches a month
- 4,400
- Searches a month
- 1,900
- Searches a month
- 0
Miles explains
The five most-visited sites take 94.9% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was ThoughtSpot (+58%); the steepest fall was at Julius AI (-89%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| 60,287 | 95,117 | +58% | |
| 406,462 | 598,147 | +47% | |
| 103,250 | 136,445 | +32% |
Growing
- A year ago
- 60,287
- Now
- 95,117
- Change
- +58%
- A year ago
- 406,462
- Now
- 598,147
- Change
- +47%
- A year ago
- 103,250
- Now
- 136,445
- Change
- +32%
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 1,760,304 | 190,762 | -89% | |
| 8,011 | 2,483 | -69% | |
| 22,884 | 11,548 | -50% | |
| 446,359 | 305,973 | -32% | |
| 28,037 | 19,479 | -31% | |
| 1,172,415 | 1,140,714 | -3% |
Declining
- A year ago
- 1,760,304
- Now
- 190,762
- Change
- -89%
- A year ago
- 8,011
- Now
- 2,483
- Change
- -69%
- A year ago
- 22,884
- Now
- 11,548
- Change
- -50%
- A year ago
- 446,359
- Now
- 305,973
- Change
- -32%
- A year ago
- 28,037
- Now
- 19,479
- Change
- -31%
- A year ago
- 1,172,415
- Now
- 1,140,714
- Change
- -3%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
