AI cover letter generator industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 8 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 22,729,054 | October 2026; -30.3% year on year, -7.8% month on month |
| Search visits a month, United States | 5,277,784 | October 2026; -13.2% year on year |
| US share of worldwide search visits | 23.2% | October 2026 |
| Brand-name searches a month, US, all counted brands | 2,766,520 | September 2026; -33.1% against October 2025 |
| Brand-name searches a month, worldwide | 5,243,050 | September 2026; -32.7% against October 2025 |
| Searches a month for “ai cover letter generator”, US | 2,900 | Google Ads, 12-month average |
| Searches a month for “ai cover letter generator”, worldwide | 6,600 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 204,663 | October 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 99.9% | October 2026 |
| Tracked sites on Google's first page for “ai cover letter generator”, US | 0 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai cover letter generator”, US | 0 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 22,729,054
- Period and basis
- October 2026; -30.3% year on year, -7.8% month on month
- Search visits a month, United States
- Value
- 5,277,784
- Period and basis
- October 2026; -13.2% year on year
- US share of worldwide search visits
- Value
- 23.2%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 2,766,520
- Period and basis
- September 2026; -33.1% against October 2025
- Brand-name searches a month, worldwide
- Value
- 5,243,050
- Period and basis
- September 2026; -32.7% against October 2025
- Searches a month for “ai cover letter generator”, US
- Value
- 2,900
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai cover letter generator”, worldwide
- Value
- 6,600
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 204,663
- Period and basis
- October 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 99.9%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai cover letter generator”, US
- Value
- 0
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai cover letter generator”, US
- Value
- 0
- Period and basis
- October 2026; any position checked
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-30%), and October 2026 was a weaker month than September 2026 (-8%). Grammarly, which takes 96.1% of all the visits, accounts for most of the fall (89% of it). Without it, visits would be down 56.1% on a year ago instead of down 30.3%.
WorldVisits a month to AI cover letter generator sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 30% below a year ago, and 36% below the January 2026 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 33% less often than in October 2025 (-33%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 33%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 23 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 3,844,436 | 65.9% |
| United Kingdom | 776,214 | 13.3% |
| Canada | 675,573 | 11.6% |
| Australia | 360,009 | 6.2% |
| Brazil | 70,284 | 1.2% |
| Germany | 57,390 | 1% |
| France | 49,855 | 0.9% |
Country
- India
- Search visits a month
- 3,844,436
- Share of the measured countries
- 65.9%
- United Kingdom
- Search visits a month
- 776,214
- Share of the measured countries
- 13.3%
- Canada
- Search visits a month
- 675,573
- Share of the measured countries
- 11.6%
- Australia
- Search visits a month
- 360,009
- Share of the measured countries
- 6.2%
- Brazil
- Search visits a month
- 70,284
- Share of the measured countries
- 1.2%
- Germany
- Search visits a month
- 57,390
- Share of the measured countries
- 1%
- France
- Search visits a month
- 49,855
- Share of the measured countries
- 0.9%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 23 in every 100 visits. India alone is 65.9% of the countries measured outside it.
5The most-visited sites
Grammarly gets the most visits, Grammarly is the name people search for most, and no tracked site ranks on Google for “ai cover letter generator”. The five most-visited sites take 99.9% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 21,845,704 | |
| 340,819 | |
| 261,809 | |
| 218,352 | |
| 31,985 | |
| 27,726 | |
| 2,650 | |
| 9 |
By worldwide search visits
- Visits a month
- 21,845,704
- Visits a month
- 340,819
- Visits a month
- 261,809
- Visits a month
- 218,352
- Visits a month
- 31,985
- Visits a month
- 27,726
- Visits a month
- 2,650
- Visits a month
- 9
| By US brand-name searches | Searches a month |
|---|---|
| 2,740,000 | |
| 12,100 | |
| 8,100 | |
| 4,400 | |
| 1,000 | |
| 880 | |
| 30 | |
| 10 |
By US brand-name searches
- Searches a month
- 2,740,000
- Searches a month
- 12,100
- Searches a month
- 8,100
- Searches a month
- 4,400
- Searches a month
- 1,000
- Searches a month
- 880
- Searches a month
- 30
- Searches a month
- 10
Miles explains
The five most-visited sites take 99.9% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
The fastest grower in a year was Kickresume (+23%); the steepest fall was at BeamJobs (-91%). Big swings are usually one site winning or losing one Google ranking.
| Growing | A year ago | Now | Change |
|---|---|---|---|
| 178,311 | 218,352 | +23% |
Growing
- A year ago
- 178,311
- Now
- 218,352
- Change
- +23%
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 299,303 | 27,726 | -91% | |
| 17,611 | 2,650 | -85% | |
| 140,224 | 31,985 | -77% | |
| 834,195 | 261,809 | -69% | |
| 543,344 | 340,819 | -37% | |
| 30,585,687 | 21,845,704 | -29% |
Declining
- A year ago
- 299,303
- Now
- 27,726
- Change
- -91%
- A year ago
- 17,611
- Now
- 2,650
- Change
- -85%
- A year ago
- 140,224
- Now
- 31,985
- Change
- -77%
- A year ago
- 834,195
- Now
- 261,809
- Change
- -69%
- A year ago
- 543,344
- Now
- 340,819
- Change
- -37%
- A year ago
- 30,585,687
- Now
- 21,845,704
- Change
- -29%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
