AI copywriting tool industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 11 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 449,307 | October 2026; -70.7% year on year, -10.2% month on month |
| Search visits a month, United States | 103,908 | October 2026; -60.5% year on year |
| US share of worldwide search visits | 23.1% | October 2026 |
| Brand-name searches a month, US, all counted brands | 17,470 | September 2026; -68.4% against October 2025 |
| Brand-name searches a month, worldwide | 133,830 | September 2026; -63.6% against October 2025 |
| Searches a month for “ai copywriting tool”, US | 320 | Google Ads, 12-month average |
| Searches a month for “ai copywriting tool”, worldwide | 720 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 140,097 | October 2026 (10 of 11 sites measured); +1182.9% year on year |
| Share of worldwide visits held by the five most-visited sites | 90.3% | October 2026 |
| Share held by the ten most-visited sites | 100% | October 2026 |
| Tracked sites on Google's first page for “ai copywriting tool”, US | 0 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai copywriting tool”, US | 0 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 449,307
- Period and basis
- October 2026; -70.7% year on year, -10.2% month on month
- Search visits a month, United States
- Value
- 103,908
- Period and basis
- October 2026; -60.5% year on year
- US share of worldwide search visits
- Value
- 23.1%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 17,470
- Period and basis
- September 2026; -68.4% against October 2025
- Brand-name searches a month, worldwide
- Value
- 133,830
- Period and basis
- September 2026; -63.6% against October 2025
- Searches a month for “ai copywriting tool”, US
- Value
- 320
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai copywriting tool”, worldwide
- Value
- 720
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 140,097
- Period and basis
- October 2026 (10 of 11 sites measured); +1182.9% year on year
- Share of worldwide visits held by the five most-visited sites
- Value
- 90.3%
- Period and basis
- October 2026
- Share held by the ten most-visited sites
- Value
- 100%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai copywriting tool”, US
- Value
- 0
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai copywriting tool”, US
- Value
- 0
- Period and basis
- October 2026; any position checked
Brand-name searches leave out Writer: the name is shared with an ordinary word or another product.
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-71%), and October 2026 was a weaker month than September 2026 (-10%). Writer made most of the move in October 2026: it lost 41,486 of the market's 51,141 visits; without it, visits to the other sites fell 2.4% on September 2026.
WorldVisits a month to AI copywriting tool sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 71% below a year ago, and 84% below the December 2024 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 68% less often than in October 2025 (-68%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 68%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 23 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 128,198 | 74.5% |
| Canada | 14,626 | 8.5% |
| United Kingdom | 12,364 | 7.2% |
| Brazil | 5,403 | 3.1% |
| Australia | 5,221 | 3% |
| Germany | 4,533 | 2.6% |
| France | 1,783 | 1% |
Country
- India
- Search visits a month
- 128,198
- Share of the measured countries
- 74.5%
- Canada
- Search visits a month
- 14,626
- Share of the measured countries
- 8.5%
- United Kingdom
- Search visits a month
- 12,364
- Share of the measured countries
- 7.2%
- Brazil
- Search visits a month
- 5,403
- Share of the measured countries
- 3.1%
- Australia
- Search visits a month
- 5,221
- Share of the measured countries
- 3%
- Germany
- Search visits a month
- 4,533
- Share of the measured countries
- 2.6%
- France
- Search visits a month
- 1,783
- Share of the measured countries
- 1%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 23 in every 100 visits. India alone is 74.5% of the countries measured outside it.
5The most-visited sites
Copy.ai gets the most visits, Jasper is the name people search for most, and no tracked site ranks on Google for “ai copywriting tool”. The five most-visited sites take 90.3% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
 Copy.ai | 119,021 |
 Jasper | 114,850 |
 Writecream | 89,450 |
 Writer | 56,909 |
 Writesonic | 25,690 |
 Hypotenuse AI | 15,248 |
 Rytr | 13,149 |
 AdCreative.ai | 7,692 |
 Anyword | 7,154 |
 Copysmith | 77 |
By worldwide search visits
- Visits a month
- 119,021
- Visits a month
- 114,850
- Visits a month
- 89,450
- Visits a month
- 56,909
- Visits a month
- 25,690
- Visits a month
- 15,248
- Visits a month
- 13,149
- Visits a month
- 7,692
- Visits a month
- 7,154
- Visits a month
- 77
| By US brand-name searches | Searches a month |
|---|---|
| Jasper | 8,100 |
| Copy.ai | 2,400 |
| Writesonic | 2,400 |
| Anyword | 1,600 |
| AdCreative.ai | 1,300 |
| Rytr | 1,000 |
| Writecream | 320 |
| Hypotenuse AI | 260 |
| Copysmith | 50 |
 Describely | 40 |
By US brand-name searches
- Searches a month
- 8,100
- Searches a month
- 2,400
- Searches a month
- 2,400
- Searches a month
- 1,600
- Searches a month
- 1,300
- Searches a month
- 1,000
- Searches a month
- 320
- Searches a month
- 260
- Searches a month
- 50
- Searches a month
- 40
Miles explains
The five most-visited sites take 90.3% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
No tracked site with at least 5,000 visits a year ago grew; the steepest fall was at Writesonic (-95%). Big swings are usually one site winning or losing one Google ranking.
| Declining | A year ago | Now | Change |
|---|---|---|---|
| Writesonic | 510,401 | 25,690 | -95% |
| Rytr | 87,027 | 13,149 | -85% |
| AdCreative.ai | 28,373 | 7,692 | -73% |
| Writer | 199,302 | 56,909 | -71% |
| Hypotenuse AI | 39,598 | 15,248 | -62% |
| Jasper | 269,443 | 114,850 | -57% |
| Copy.ai | 259,776 | 119,021 | -54% |
| Anyword | 13,887 | 7,154 | -49% |
Declining
- A year ago
- 510,401
- Now
- 25,690
- Change
- -95%
- A year ago
- 87,027
- Now
- 13,149
- Change
- -85%
- A year ago
- 28,373
- Now
- 7,692
- Change
- -73%
- A year ago
- 199,302
- Now
- 56,909
- Change
- -71%
- A year ago
- 39,598
- Now
- 15,248
- Change
- -62%
- A year ago
- 269,443
- Now
- 114,850
- Change
- -57%
- A year ago
- 259,776
- Now
- 119,021
- Change
- -54%
- A year ago
- 13,887
- Now
- 7,154
- Change
- -49%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.