AI career coach industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 5 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 6,032 | October 2026; -0.4% year on year, +20.5% month on month |
| Search visits a month, United States | 1,745 | October 2026; -39.4% year on year |
| US share of worldwide search visits | 28.9% | October 2026 |
| Brand-name searches a month, US, all counted brands | 1,340 | September 2026; -19.3% against October 2025 |
| Brand-name searches a month, worldwide | 6,730 | September 2026; -33.0% against October 2025 |
| Searches a month for “ai career coach”, US | 390 | Google Ads, 12-month average |
| Searches a month for “ai career coach”, worldwide | 1,000 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 2,291 | October 2026; first reading, no year-on-year figure yet |
| Tracked sites on Google's first page for “ai career coach”, US | 0 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai career coach”, US | 0 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 6,032
- Period and basis
- October 2026; -0.4% year on year, +20.5% month on month
- Search visits a month, United States
- Value
- 1,745
- Period and basis
- October 2026; -39.4% year on year
- US share of worldwide search visits
- Value
- 28.9%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 1,340
- Period and basis
- September 2026; -19.3% against October 2025
- Brand-name searches a month, worldwide
- Value
- 6,730
- Period and basis
- September 2026; -33.0% against October 2025
- Searches a month for “ai career coach”, US
- Value
- 390
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai career coach”, worldwide
- Value
- 1,000
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 2,291
- Period and basis
- October 2026; first reading, no year-on-year figure yet
- Tracked sites on Google's first page for “ai career coach”, US
- Value
- 0
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai career coach”, US
- Value
- 0
- Period and basis
- October 2026; any position checked
2How many people visited
In plain words: These sites got about as many visits from Google as a year ago (-0.4%), and October 2026 was a better month than September 2026 (+21%). Careerfittest, which takes 49.4% of all the visits, lost more visits on its own than the whole market lost in a year. Without it, visits would be up 69.8% on a year ago instead of down 0.4%. Careerfittest gained more visits in October 2026 (1,336) than the whole market did (1,028); without it, visits to the other sites fell 9.2% on September 2026.
WorldVisits a month to AI career coach sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are about level with a year ago, and 35% below the January 2026 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 19% less often than in October 2025 (-19%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 19%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 29 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 539 | 60.9% |
| Canada | 151 | 17.1% |
| United Kingdom | 118 | 13.3% |
| Australia | 36 | 4.1% |
| France | 21 | 2.4% |
| Germany | 18 | 2% |
| Brazil | 2 | 0.2% |
Country
- India
- Search visits a month
- 539
- Share of the measured countries
- 60.9%
- Canada
- Search visits a month
- 151
- Share of the measured countries
- 17.1%
- United Kingdom
- Search visits a month
- 118
- Share of the measured countries
- 13.3%
- Australia
- Search visits a month
- 36
- Share of the measured countries
- 4.1%
- France
- Search visits a month
- 21
- Share of the measured countries
- 2.4%
- Germany
- Search visits a month
- 18
- Share of the measured countries
- 2%
- Brazil
- Search visits a month
- 2
- Share of the measured countries
- 0.2%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 29 in every 100 visits. India alone is 60.9% of the countries measured outside it.
5The most-visited sites
Careerfittest gets the most visits, Rocky.ai is the name people search for most, and no tracked site ranks on Google for “ai career coach”.
| By worldwide search visits | Visits a month |
|---|---|
| 2,978 | |
| 1,669 | |
| 742 | |
| 639 | |
| 4 |
By worldwide search visits
- Visits a month
- 2,978
- Visits a month
- 1,669
- Visits a month
- 742
- Visits a month
- 639
- Visits a month
- 4
| By US brand-name searches | Searches a month |
|---|---|
| 1,300 | |
| 20 | |
| 10 | |
| 10 |
By US brand-name searches
- Searches a month
- 1,300
- Searches a month
- 20
- Searches a month
- 10
- Searches a month
- 10
6Who grew and who shrank
No tracked site with at least 5,000 visits a year ago grew; none fell. Big swings are usually one site winning or losing one Google ranking.
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
