AI caption generator industry report: the key numbers for October 2026
Four numbers for October 2026. Visits mean visits from Google search to the 6 tracked sites. Tap one for the detail below.
1Every figure in one table
| Measure | Value | Period and basis |
|---|---|---|
| Search visits a month, all tracked sites, worldwide | 2,093,882 | October 2026; -62.0% year on year, -4.5% month on month |
| Search visits a month, United States | 205,239 | October 2026; -62.9% year on year |
| US share of worldwide search visits | 9.8% | October 2026 |
| Brand-name searches a month, US, all counted brands | 70,380 | September 2026; -36.4% against October 2025 |
| Brand-name searches a month, worldwide | 390,400 | September 2026; -34.4% against October 2025 |
| Searches a month for “ai caption generator”, US | 1,600 | Google Ads, 12-month average |
| Searches a month for “ai caption generator”, worldwide | 12,100 | Google Ads, 12-month average |
| Referring domains, all tracked sites | 161,146 | October 2026; first reading, no year-on-year figure yet |
| Share of worldwide visits held by the five most-visited sites | 99.4% | October 2026 |
| Tracked sites on Google's first page for “ai caption generator”, US | 0 | October 2026; positions 1 to 10 |
| Tracked sites ranking anywhere for “ai caption generator”, US | 0 | October 2026; any position checked |
Measure
- Search visits a month, all tracked sites, worldwide
- Value
- 2,093,882
- Period and basis
- October 2026; -62.0% year on year, -4.5% month on month
- Search visits a month, United States
- Value
- 205,239
- Period and basis
- October 2026; -62.9% year on year
- US share of worldwide search visits
- Value
- 9.8%
- Period and basis
- October 2026
- Brand-name searches a month, US, all counted brands
- Value
- 70,380
- Period and basis
- September 2026; -36.4% against October 2025
- Brand-name searches a month, worldwide
- Value
- 390,400
- Period and basis
- September 2026; -34.4% against October 2025
- Searches a month for “ai caption generator”, US
- Value
- 1,600
- Period and basis
- Google Ads, 12-month average
- Searches a month for “ai caption generator”, worldwide
- Value
- 12,100
- Period and basis
- Google Ads, 12-month average
- Referring domains, all tracked sites
- Value
- 161,146
- Period and basis
- October 2026; first reading, no year-on-year figure yet
- Share of worldwide visits held by the five most-visited sites
- Value
- 99.4%
- Period and basis
- October 2026
- Tracked sites on Google's first page for “ai caption generator”, US
- Value
- 0
- Period and basis
- October 2026; positions 1 to 10
- Tracked sites ranking anywhere for “ai caption generator”, US
- Value
- 0
- Period and basis
- October 2026; any position checked
2How many people visited
In plain words: These sites got fewer visits from Google than a year ago (-62%), and October 2026 was a weaker month than September 2026 (-5%). Hootsuite alone takes 51.8% of the visits, so the totals mostly follow it. Without it, visits would be down 73.1% on a year ago instead of down 62.0%.
WorldVisits a month to AI caption generator sites, worldwide
Source: DataForSEO, Google search visits, all tracked sites.
Miles explains
Judge this line on the year, not the last dot: visits are 62% below a year ago, and 69% below the July 2025 high. One site winning or losing a ranking can swing a single month a lot.
3How many people went looking
People typed a site’s name into Google 36% less often than in October 2025 (-36%). That is the loyalty number: nobody types a name by accident.
USSearches a month for the site names, United States
US searches a month for the counted brand names, summed. Google Ads data via DataForSEO, to September 2026.
Miles explains
Name searches are the number I trust most. They are down 36%, and nobody types a site’s name by accident, so this shows fewer people coming back on purpose.
4Where the visitors live
About 10 of every 100 visits come from the United States. Outside the US I measure 7 countries one by one; the largest is India.
USShare of visits that come from the US (%)
US share of worldwide search visits, month by month.
| Country | Search visits a month | Share of the measured countries |
|---|---|---|
| India | 1,081,247 | 87.9% |
| Canada | 52,248 | 4.2% |
| United Kingdom | 45,008 | 3.7% |
| Germany | 16,146 | 1.3% |
| Brazil | 14,839 | 1.2% |
| Australia | 12,842 | 1% |
| France | 8,330 | 0.7% |
Country
- India
- Search visits a month
- 1,081,247
- Share of the measured countries
- 87.9%
- Canada
- Search visits a month
- 52,248
- Share of the measured countries
- 4.2%
- United Kingdom
- Search visits a month
- 45,008
- Share of the measured countries
- 3.7%
- Germany
- Search visits a month
- 16,146
- Share of the measured countries
- 1.3%
- Brazil
- Search visits a month
- 14,839
- Share of the measured countries
- 1.2%
- Australia
- Search visits a month
- 12,842
- Share of the measured countries
- 1%
- France
- Search visits a month
- 8,330
- Share of the measured countries
- 0.7%
Source: DataForSEO, October 2026.
Miles explains
The US is the biggest single market, but only about 10 in every 100 visits. India alone is 87.9% of the countries measured outside it.
5The most-visited sites
Hootsuite gets the most visits, Hootsuite is the name people search for most, and no tracked site ranks on Google for “ai caption generator”. The five most-visited sites take 99.4% of all visits.
| By worldwide search visits | Visits a month |
|---|---|
| 1,085,585 | |
| 545,952 | |
| 314,775 | |
| 119,021 | |
| 16,851 | |
| 11,698 |
By worldwide search visits
- Visits a month
- 1,085,585
- Visits a month
- 545,952
- Visits a month
- 314,775
- Visits a month
- 119,021
- Visits a month
- 16,851
- Visits a month
- 11,698
| By US brand-name searches | Searches a month |
|---|---|
| 33,100 | |
| 27,100 | |
| 5,400 | |
| 2,400 | |
| 1,900 | |
| 480 |
By US brand-name searches
- Searches a month
- 33,100
- Searches a month
- 27,100
- Searches a month
- 5,400
- Searches a month
- 2,400
- Searches a month
- 1,900
- Searches a month
- 480
Miles explains
The five most-visited sites take 99.4% of all visits. When one of them gains or loses a big ranking, the whole market total moves with it.
6Who grew and who shrank
No tracked site with at least 5,000 visits a year ago grew; the steepest fall was at ContentStudio (-78%). Big swings are usually one site winning or losing one Google ranking.
| Declining | A year ago | Now | Change |
|---|---|---|---|
| 2,454,343 | 545,952 | -78% | |
| 40,078 | 11,698 | -71% | |
| 957,736 | 314,775 | -67% | |
| 37,376 | 16,851 | -55% | |
| 259,776 | 119,021 | -54% | |
| 1,755,215 | 1,085,585 | -38% |
Declining
- A year ago
- 2,454,343
- Now
- 545,952
- Change
- -78%
- A year ago
- 40,078
- Now
- 11,698
- Change
- -71%
- A year ago
- 957,736
- Now
- 314,775
- Change
- -67%
- A year ago
- 37,376
- Now
- 16,851
- Change
- -55%
- A year ago
- 259,776
- Now
- 119,021
- Change
- -54%
- A year ago
- 1,755,215
- Now
- 1,085,585
- Change
- -38%
Worldwide search visits, October 2026 against a year earlier; sites with at least 5,000 visits a year ago.
