RankDude
Updated 11/02/2026 · next update 12/01/2026

AI avatar generator market, October 2026

Miles FosterOwner and tester, RankDude

The market▼ Shrinking

Visits, year on year, without Canva
-9.6%
Visits vs September 2026
+4.3%
Name searches vs October 2025
-0.6%

Every month I measure Google visits to the 15 AI avatar generator sites I track, and how often people search for them by name. In October 2026 they got about 249 million visits, 4% fewer than a year ago but 4% more than in September 2026.

Below: who grew fastest (one site is up 25% in a year), who sits highest on Google, where the visitors live and what comes next.

Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking

AI avatar generator market: the key numbers for October 2026

Four numbers for October 2026. Visits mean visits from Google search to the tracked sites. Tap one for the detail below.

  • The tracked sites got 249,188,425 visits from Google in October 2026, 4% fewer than a year ago and 4% more than in September 2026. Canva, which takes 88.9% of all the visits, accounts for most of the fall (74% of it). Without it, visits would be down 9.6% on a year ago instead of down 4.4%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (10,287,152); without it, visits to the other sites fell 9.0% on September 2026.
  • “ai avatar generator” gets about 2,900 US searches a month. People searched the site names 31,108,930 times in the US in September 2026, about as often as in October 2025.
  • 2 tracked sites are on Google’s first page for “ai avatar generator”; the highest is AI Studios at position 4. Canva is the most-visited site.
  • 9.6% of visits came from the US (6.3% a year ago), then India, Brazil and Canada. The five most-visited sites took 99.2% of all visits.

1How many visits

In plain words: These sites got fewer visits from Google than a year ago (-4%), and October 2026 was a better month than September 2026 (+4%). Canva, which takes 88.9% of all the visits, accounts for most of the fall (74% of it). Without it, visits would be down 9.6% on a year ago instead of down 4.4%. Canva gained more visits in October 2026 (13,048,805) than the whole market did (10,287,152); without it, visits to the other sites fell 9.0% on September 2026.

Visits, October 2026
249,188,425 (-4.4% on a year ago, +4.3% on September 2026)
US visits
24,032,463 (+46.3% on a year ago)
24-month peak
291,964,427 in April 2026

WorldVisits a month to AI avatar generator sites, worldwide

0125M250M375M500MNov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 26249M
Low 138MHigh 292MAverage 255M
Hover, tap, or use the arrow keys to inspect a month

Source: DataForSEO, Google search visits, all tracked sites.

Miles explains

Judge this line on the year, not the last dot: visits are 4% below a year ago, and 15% below the April 2026 high. One site winning or losing a ranking can swing a single month a lot.

2How many people went looking

People typed a site’s name into Google about as often as in October 2025 (-1%). That is the loyalty number, because nobody types a name by accident.

Searches for "ai avatar generator"
2,900 a month in the US, 9,900 worldwide (12-month average)
Name searches, September 2026
31,108,930 in the US (-0.6% since October 2025), 190,071,250 worldwide

USSearches a month for "ai avatar generator", United States

02.5K5.0K7.5K10.0KOct 25Dec 25Feb 26Apr 26Jun 26Sep 261.3K
Low 1.3KHigh 6.6KAverage 3.0K
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO.

USSearches a month for the site names, United States

013M25M38M50MOct 25Dec 25Feb 26Apr 26Jun 26Sep 2631M
Low 12MHigh 31MAverage 26M
Hover, tap, or use the arrow keys to inspect a month

Source: Google Ads via DataForSEO, to September 2026.

Most searched by name, US

Ordered by US searches for the brand name in September 2026. A measured order, not a ranking.

Rising next to the term on Google Trends: “heygen ai video generator”, “heygen avatar”, “heygen ai”, “heygen”, “synthesia ai video generator”, “synthesia”, “synthesia ai” and “best ai avatar generator”.

Miles explains

Name searches are the number I trust most. They are about level, and nobody types a site’s name by accident, so this shows more people coming back on purpose.

3Who is on Google's first page

2 tracked sites are on Google’s first page for “ai avatar generator”; the highest-placed is AI Studios, at position 4. Being on that page is the biggest single thing that decides how many visits a site gets.

Ordered by US Google position for “ai avatar generator”, then Tranco rank. A measured order, not a ranking.

Site

  • Google US
    4
    Tranco
    76,736
    Move in 41 days
    ▼ 3,430
    Search visits
    504,390
  • Google US
    10
    Tranco
    54,771
    Move in 41 days
    ▲ 1,037
    Search visits
    456,700
  • Google US
    –
    Tranco
    280
    Move in 41 days
    ▼ 33
    Search visits
    221,411,904
  • Google US
    –
    Tranco
    4,435
    Move in 41 days
    ▲ 188
    Search visits
    18,802,910
  • Google US
    –
    Tranco
    10,259
    Move in 41 days
    ▲ 26
    Search visits
    3,090,874
  • Google US
    –
    Tranco
    10,955
    Move in 41 days
    ▼ 1,095
    Search visits
    307,182
  • Google US
    –
    Tranco
    13,216
    Move in 41 days
    ▲ 812
    Search visits
    1,167,717
  • Google US
    –
    Tranco
    33,224
    Move in 41 days
    ▲ 814
    Search visits
    2,840,321
  • Google US
    –
    Tranco
    38,340
    Move in 41 days
    ▼ 395
    Search visits
    194,292
  • Google US
    –
    Tranco
    44,657
    Move in 41 days
    ▲ 375
    Search visits
    368,094
  • Google US
    –
    Tranco
    138,334
    Move in 41 days
    ▲ 4,539
    Search visits
    9,578
  • Google US
    –
    Tranco
    160,224
    Move in 41 days
    ▼ 2,859
    Search visits
    122
  • Google US
    –
    Tranco
    192,507
    Move in 41 days
    ▼ 4,272
    Search visits
    10,520
  • Google US
    –
    Tranco
    270,955
    Move in 41 days
    ▲ 12,688
    Search visits
    22,437
  • Google US
    –
    Tranco
    1,959,692
    Move in 41 days
    ▲ 151,746
    Search visits
    1,384

Source: DataForSEO (US Google positions) and Tranco, October 2026. First 15 of 15 sites shown.

Miles explains

No tracked site sits high on Google for “ai avatar generator”, so most visits here come from people who already know the names.

4Who grew, who faded

Biggest gain in October 2026: Colossyan (+28%); biggest loss: Elai (-27%). Year-on-year growers are on the demand page.

Biggest moves in October 2026

Up this month

  • Sep 26
    7,474
    Oct 26
    9,578
    Change
    +28.2%
  • Sep 26
    208,363,099
    Oct 26
    221,411,904
    Change
    +6.3%
  • Sep 26
    2,784,538
    Oct 26
    2,840,321
    Change
    +2.0%

Down this month

  • Sep 26
    14,435
    Oct 26
    10,520
    Change
    -27.1%
  • Sep 26
    4,226,796
    Oct 26
    3,090,874
    Change
    -26.9%
  • Sep 26
    491,036
    Oct 26
    368,094
    Change
    -25.0%
  • Sep 26
    651,653
    Oct 26
    504,390
    Change
    -22.6%
  • Sep 26
    27,435
    Oct 26
    22,437
    Change
    -18.2%
  • Sep 26
    556,287
    Oct 26
    456,700
    Change
    -17.9%

Brand demand, since October 2025

Searched less

  • Oct 25
    14,800
    Sep 26
    5,400
    Change
    -63.5%
  • Oct 25
    2,400
    Sep 26
    1,600
    Change
    -33.3%
  • Oct 25
    22,200
    Sep 26
    14,800
    Change
    -33.3%
  • Oct 25
    301,000
    Sep 26
    201,000
    Change
    -33.2%
  • Oct 25
    90,500
    Sep 26
    60,500
    Change
    -33.1%
  • Oct 25
    22,200
    Sep 26
    18,100
    Change
    -18.5%

Source: Google Ads via DataForSEO.

5Where the visitors live

About 10 of every 100 visits come from the United States.

US share of visits
9.6% (6.3% a year ago)
Largest outside the US
India, Brazil and Canada
US share of "ai avatar generator" searches
29%

USShare of visits that come from the US (%)

02.557.510Nov 24Jan 25Mar 25May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Oct 269.6
Low 3.8High 9.6Average 7
Hover, tap, or use the arrow keys to inspect a month

US share of worldwide search visits, month by month.

Country

  • India
    Search visits a month
    45,133,052
    Share of the measured countries
    61.1%
  • Brazil
    Search visits a month
    14,467,609
    Share of the measured countries
    19.6%
  • Canada
    Search visits a month
    4,408,903
    Share of the measured countries
    6%
  • France
    Search visits a month
    3,962,314
    Share of the measured countries
    5.4%
  • Germany
    Search visits a month
    2,178,912
    Share of the measured countries
    2.9%
  • United Kingdom
    Search visits a month
    2,150,316
    Share of the measured countries
    2.9%
  • Australia
    Search visits a month
    1,601,894
    Share of the measured countries
    2.2%

Source: DataForSEO, October 2026.

Miles explains

The US is the single biggest market, but only about 10 in every 100 visits. India alone is 61.1% of the countries I measure outside it.

6Links and ratings

Other websites link to these sites more than a year ago (+613%).

The tracked sites had 742,479 referring domains between them in October 2026, +613.2% year on year. The average Domain Rating is 76. Canva has the strongest link profile at DR 93.

By Domain Rating (Ahrefs)

By referring domains

Source: DataForSEO and Ahrefs, October 2026.