Wix Review: Features, Pricing & My Test Results

Wix is one of the best-known website builders. You describe your business in a chat, its AI builds a first draft, and then you edit everything in a drag-and-drop editor.

Hosting, free HTTPS, a shop, a blog, bookings, forms and email marketing all live in one dashboard. There's a free plan, and paid plans start at $17 a month.

Wix: The AI site chat after the shop brief was pasted in. It replies in about 5 seconds and asks about Wix Stores.

What it costs

Wix: Wix's plans on 21 October 2026, US prices.

What I think

To use your own domain without Wix's banner, the cheapest plan is Light: about $204 a year. Light can't sell, so a shop needs Core.

Core looks cheaper at $14.50 a month, but that's a 50% first-year discount. From year two it's about $348 a year, so two years cost about $522.

Monthly billing costs more and drops the free domain. There's a 14-day money-back guarantee.

More in the pricing test results.

I don't just test Wix once. My monitors keep watching it, and these charts update on their own.

Uptime is checked every five minutes, on wix.com, the Wix sign-in page and my three test sites, from 21 October to 21 November 2026.

Wix's prices are read from its US pricing page every day, so you'll see here the moment they change.

I built my own tools to test Wix, so every result can be checked. Here's what each one does, how it works and when it last ran.

How fast it is

I pasted each brief into the AI chat. It asked four or five short questions, then built the design in 3 to 4 minutes. The shop was live in about 10.5 minutes and the café in about 6.5.

The photographer site failed the first time: after 13 minutes Wix said "Site couldn't be completed". The second try worked, for about 20 minutes in total.

Wix: The shop's first draft, live at our test address.

What it got wrong

This is the big problem. Each brief had 20 facts, like prices, the address and opening hours. Wix got only about 13 of the 60 right.

Worse, it made things up. The café got two fake addresses, in New York and California, with wrong hours and fake phone numbers. The shop got six products I never gave it and "worldwide shipping", although I said US only.

Wix: The café's contact block: the address, hours, email and phone were all made up.

The photographer site got three customer testimonials that nobody wrote, although the brief said not to add any. It also said "Booking for Fall 2024", a season that's over.

Wix: "Kind Words": three testimonials the AI wrote, although the brief said not to add any.

So treat the AI draft as a design, not a finished site, and check every word. More in the build test results.

The designs look polished and fit each business: a dark, calm shop, a warm café and a moody Austin skyline for the photographer. Nothing scrolled sideways and all text was easy to read.

Wix: The shop on a phone.

Wix: The café on a phone.

But I counted 21 faults. Most are buttons that are too small to tap easily, like the row of social icons. The café kept a placeholder "LOGO" box and listed "Menus" twice, and the photographer's logo text overlaps itself.

Wix: The café's first draft: a placeholder "LOGO" box, and "Menus" twice in the menu.

More in the design test results.

This is where Wix shines. I did 12 fixed editing tasks, from changing the font everywhere to adding custom code. All 12 worked, and most took under a minute.

Wix: Adding a "First name" field in the Wix form builder.

Wix: A heading centred in the phone view only.

You can even change the phone layout without touching the desktop one. Embedding code was the only step that wasn't obvious: you have to double-click the box.

I did find one AI slip here too. The "Read More" button it made linked to the section it was already in, so it went nowhere.

More in the editing test results.

Speed

Across 15 tests the pages scored about 72 out of 100. The main content took about 8 seconds to appear on a phone connection, and over 20 seconds on two runs of the shop's home page.

I keep measuring speed every day for 30 days, and uptime every five minutes on the Wix uptime monitor. Prices are checked daily on the Wix price tracker.

SEO

Wix has the SEO tools you need: titles, descriptions, alt text, a robots.txt editor, structured data and redirects that work in seconds. It met 10 of my 12 points.

Wix: A 301 redirect made in the URL Redirect Manager. It worked on the live site within 30 seconds.

But the AI wrote no meta descriptions on any page and left most photos without alt text. You'll have to add those yourself.

More in the SEO test results.

Everything I tried worked. My own domain was live with HTTPS in about 40 minutes, although Wix said it could take 48 hours. A form message reached my inbox in about a minute.

The blog app wrote a full, readable post with AI in under 45 seconds. Adding the blog failed once with a Wix error, then worked.

Wix: The AI Post Creator wrote this post in under 45 seconds.

I placed a test order on the shop and it went through cleanly. Tax, shipping, variants, digital products, bookings and visitor stats are all there.

Wix: The test order's confirmation page.

More in the features test results.

Not really. Wix says its system "does not support external hosting", so the site only runs on Wix. Blog posts can't be exported either.

You can export your products and form messages to a spreadsheet, and a domain you bought elsewhere stays yours. Wix's terms say you own your content, but you give Wix a broad licence to use it.

Wix: The products list with its Export option.

More in the ownership test results.

Support was excellent. Wix's AI helper started answering all three of my questions in about a second, and every answer was right.

When I asked for a person, a Wix expert joined the live chat in about a minute and walked me through each step with screenshots.

Wix: Helpmate's answer on connecting a domain bought elsewhere.

More in the support test results.

Wix is a complete, reliable platform. The editor can do anything I asked, the shop and blog work, and support is fast and right.

Its AI is the weak spot. It gives you a good-looking draft in about 10 minutes, but most of the facts are wrong or made up, so you must check every page. The sites are also slow, and you can't take them elsewhere.

My rating is 3.6 out of 5. See the full Wix test results, and how I rate AI website builders.