Zapier statistics, October 2026
Miles FosterOwner and tester, RankDude
Every month I measure Zapier with data from DataForSEO, Tranco and Ahrefs, in the 2 categories it is listed in: AI workflow automation and AI image generator. In October 2026 it got about 5.7 million visits from Google, 67% fewer than a year ago.
Below: visits over two years, where the visitors live, how often people search its name, its Google position for each category search and its links and rating.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
Zapier
zapier.comNo-code automation platform that connects thousands of apps with triggers, actions, AI steps and agents, for business teams.
- Listed in
- AI workflow automation, AI image generator
- Tested
- Not yet
- Visits from Google
- 5.7M
- -67% vs a year ago
- Searches for its name (US)
- 110K
- a month, September 2026
- Domain Rating
- 91
- Ahrefs, 0 to 100
- Referring domains
- 98.7K
- sites linking to it
1Visits from Google to Zapier
Zapier got 5,722,209 visits from Google search in October 2026, 67% fewer than a year ago and 3% fewer than in September 2026. Its best month in the last 24 was October 2025, with 17,266,408.
- Visits, October 2026
- 5,722,209 worldwide
- US visits
- 1,640,049 (-44% on a year ago)
- Peak, last 24 months
- 17,266,408 in October 2025
WorldVisits a month from Google to zapier.com, worldwide
Source: DataForSEO, estimated visits from Google search, to October 2026.
USVisits a month from Google, United States
Source: DataForSEO, United States, to October 2026.
2Where the visitors live
57% of Zapier’s visits come from United States, followed by India, Canada and United Kingdom.
| Country | Visits from Google | Share |
|---|---|---|
| United States | 2,320,956 | 57% |
| India | 1,218,990 | 30% |
| Canada | 426,178 | 10% |
| United Kingdom | 126,225 | 3% |
Country
- United States
- Visits from Google
- 2,320,956
- Share
- 57%
- India
- Visits from Google
- 1,218,990
- Share
- 30%
- Canada
- Visits from Google
- 426,178
- Share
- 10%
- United Kingdom
- Visits from Google
- 126,225
- Share
- 3%
Source: DataForSEO, the eight countries I measure, October 2026. The shares are of those eight.
3How often people search for Zapier
People in the US typed “zapier” into Google 110,000 times in September 2026. Worldwide the name is searched about 646,750 times a month on a 12-month average.
USSearches a month for "zapier", United States
Source: Google Ads keyword data via DataForSEO, to September 2026.
4Where Zapier sits on Google
Zapier is not in Google's top 100 for any of the category searches I track it in, and the Tranco list of the most visited sites puts zapier.com at 3,005.
| Category search | Google US position | Tranco rank | Sites measured |
|---|---|---|---|
| “ai workflow automation” | not in the top 100 | 3,005 | 32 |
| “ai image generator” | not in the top 100 | – | 131 |
Category search
- Google US position
- not in the top 100
- Tranco rank
- 3,005
- Sites measured
- 32
- Google US position
- not in the top 100
- Tranco rank
- –
- Sites measured
- 131
Source: DataForSEO (Google US positions, desktop) and Tranco, October 2026. Each row links to that category’s statistics.
5Links and rating
Ahrefs rates zapier.com 91 out of 100 for the strength of the sites linking to it, and DataForSEO counts 98,724 domains linking to it (86,536 main domains).
- Domain Rating
- 91 / 100 (Ahrefs)
- Referring domains
- 98,724 (DataForSEO)
Where to go next
- AI workflow automation statisticsThe AI workflow automation market: demand, trends, report and forecast.
- AI image generator statisticsThe AI image generator market: demand, trends, report and forecast.
- AI tools statisticsEvery measured AI tool site, one page each.
This page monitors Zapier with measured data. It is not a grade: RankDude grades only what it has tested.