UpToDate statistics, October 2026
Miles FosterOwner and tester, RankDude
Every month I measure UpToDate with data from DataForSEO, Tranco and Ahrefs, in the AI research assistant category. In October 2026 it got about 2.4 million visits from Google, 41% fewer than a year ago.
Below: visits over two years, where the visitors live, how often people search its name, its Google position for each category search and its links and rating.
Data from DataForSEO, Tranco, Chrome UX Report and Ahrefs · not a ranking
UpToDate
uptodate.comClinical decision support with evidence-based literature and AI answers for clinicians.
- Listed in
- AI research assistant
- Tested
- Not yet
- Visits from Google
- 2.4M
- -41% vs a year ago
- Searches for its name (US)
- 368K
- a month, September 2026
- Domain Rating
- 86
- Ahrefs, 0 to 100
- Referring domains
- 39.7K
- sites linking to it
1Visits from Google to UpToDate
UpToDate got 2,382,212 visits from Google search in October 2026, 41% fewer than a year ago and 3% fewer than in September 2026. Its best month in the last 24 was December 2024, with 10,571,409.
- Visits, October 2026
- 2,382,212 worldwide
- US visits
- 717,295 (-29% on a year ago)
- Peak, last 24 months
- 10,571,409 in December 2024
WorldVisits a month from Google to uptodate.com, worldwide
Source: DataForSEO, estimated visits from Google search, to October 2026.
USVisits a month from Google, United States
Source: DataForSEO, United States, to October 2026.
2Where the visitors live
65% of UpToDate’s visits come from United States, followed by India, Canada and Australia.
| Country | Visits from Google | Share |
|---|---|---|
| United States | 1,229,447 | 65% |
| India | 355,052 | 19% |
| Canada | 168,254 | 9% |
| Australia | 45,091 | 2% |
| Brazil | 43,086 | 2% |
| United Kingdom | 42,560 | 2% |
| Germany | 10,684 | 1% |
| France | 6,429 | 0% |
Country
- United States
- Visits from Google
- 1,229,447
- Share
- 65%
- India
- Visits from Google
- 355,052
- Share
- 19%
- Canada
- Visits from Google
- 168,254
- Share
- 9%
- Australia
- Visits from Google
- 45,091
- Share
- 2%
- Brazil
- Visits from Google
- 43,086
- Share
- 2%
- United Kingdom
- Visits from Google
- 42,560
- Share
- 2%
- Germany
- Visits from Google
- 10,684
- Share
- 1%
- France
- Visits from Google
- 6,429
- Share
- 0%
Source: DataForSEO, the eight countries I measure, October 2026. The shares are of those eight.
3How often people search for UpToDate
People in the US typed “uptodate” into Google 368,000 times in September 2026. Worldwide the name is searched about 1,220,000 times a month on a 12-month average.
USSearches a month for "uptodate", United States
Source: Google Ads keyword data via DataForSEO, to September 2026.
4Where UpToDate sits on Google
UpToDate is not in Google's top 100 for "ai research assistant", and the Tranco list of the most visited sites puts uptodate.com at 10,512.
| Category search | Google US position | Tranco rank | Sites measured |
|---|---|---|---|
| “ai research assistant” | not in the top 100 | 10,512 | 124 |
Category search
- Google US position
- not in the top 100
- Tranco rank
- 10,512
- Sites measured
- 124
Source: DataForSEO (Google US positions, desktop) and Tranco, October 2026. Each row links to that category’s statistics.
5Links and rating
Ahrefs rates uptodate.com 86 out of 100 for the strength of the sites linking to it, and DataForSEO counts 39,672 domains linking to it (33,683 main domains).
- Domain Rating
- 86 / 100 (Ahrefs)
- Referring domains
- 39,672 (DataForSEO)
Where to go next
- AI research assistant statisticsThe AI research assistant market: demand, trends, report and forecast.
- AI tools statisticsEvery measured AI tool site, one page each.
This page monitors UpToDate with measured data. It is not a grade: RankDude grades only what it has tested.